{"id":12890,"date":"2014-01-09T16:17:57","date_gmt":"2014-01-09T22:17:57","guid":{"rendered":"http:\/\/www.ipromo.com\/blog\/?p=1139"},"modified":"2018-08-17T11:05:39","modified_gmt":"2018-08-17T15:05:39","slug":"right-promotional-products-get-ideas-experience","status":"publish","type":"post","link":"https:\/\/blog.ipromo.com\/right-promotional-products-get-ideas-experience\/","title":{"rendered":"The Right Promotional Products: Get Ideas From Experience"},"content":{"rendered":"<p>SWAG, FREEBIES, GIVE-A-WAYS, PROMOS \u2026 a bunch of different names for this marketing tool, and a lot of companies use them. We often hear the \u2018common sense\u2019 rationale for this \u2013 they get attention, they stick around awhile, people feel better about the brand, etc. Arsham Mirshah, in his article for the American Marketing Association\u2019s Baltimore group, cites research to support \u201c<a title=\"9 ways promotional products\" href=\"http:\/\/amabaltimore.org\/5-tips-to-create-effective-swag\/\">5 Ways to Create Effective Swag<\/a>.\u201d While the article has been around a few years, the foundation it stands on is still solid. Arsham provides some good insights, backed by research from several great sources.<\/p>\n<p>\u201c<a title=\"9 ways promotional products\" href=\"http:\/\/amabaltimore.org\/5-tips-to-create-effective-swag\/\">5 Ways to Create Effective Swag<\/a>,\u201d touches on the general use of promotional products, and to a great extent, we all already know these things\u2026 we wouldn\u2019t buy promo products if we didn\u2019t. But, key to making this work for your business is selecting the right product for the right time, place and purpose. When I walk the floor at iPromo, I hear our representatives talking with clients about the nuances of the products, even down to the benefits of various shades of color for a specific pen. The benefit of working directly with a company that does promotional products is the experience the representatives bring to the conversation.<\/p>\n<p>There are times when you know exactly what you want and that\u2019s great. But, if you need ideas or concepts, give your promotional products representative a call. You may hear some things you didn\u2019t expect. Promotional product representatives see a lot of applications and learn from the many different clients with whom they work. Good promo companies are about more than just the products, they are about ideas.<\/p>\n<p>We work in a pretty cool business. We get to play with different \u201ctoys\u201d, share creative ideas and just have fun helping our clients. We can\u2019t help but be engaged, and that helps all our clients when it comes to creating new or different ways to use <a href=\"https:\/\/www.ipromo.com\"><strong>promotional products.<\/strong><\/a> So, next time you\u2019re stuck, give your representative a call. It could be a fun, productive conversation!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SWAG, FREEBIES, GIVE-A-WAYS, PROMOS \u2026 a bunch of different names for this marketing tool, and a lot of companies use them. We often hear the \u2018common sense\u2019 rationale for this \u2013 they get attention, they stick around awhile, people feel better about the brand, etc. Arsham Mirshah, in his article for the American Marketing Association\u2019s [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[14,11],"class_list":["post-12890","post","type-post","status-publish","format-standard","hentry","category-promotional-products-2","tag-promotional-ideas","tag-promotional-products"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Right Promotional Products For Your Business<\/title>\n<meta name=\"description\" content=\"iPromo Representatives help our clients decided on the right promotional products for their marketing programs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.ipromo.com\/right-promotional-products-get-ideas-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Right Promotional Products For Your Business\" \/>\n<meta property=\"og:description\" content=\"iPromo Representatives help our clients decided on the right promotional products for their marketing programs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.ipromo.com\/right-promotional-products-get-ideas-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"iPromo Blog\" \/>\n<meta property=\"article:published_time\" content=\"2014-01-09T22:17:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-08-17T15:05:39+00:00\" \/>\n<meta name=\"author\" content=\"Leo Victor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Leo Victor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/right-promotional-products-get-ideas-experience\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/right-promotional-products-get-ideas-experience\\\/\"},\"author\":{\"name\":\"Leo Victor\",\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/#\\\/schema\\\/person\\\/cfde499b88781bfae872e6ad282811d6\"},\"headline\":\"The Right Promotional Products: Get Ideas From Experience\",\"datePublished\":\"2014-01-09T22:17:57+00:00\",\"dateModified\":\"2018-08-17T15:05:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/right-promotional-products-get-ideas-experience\\\/\"},\"wordCount\":350,\"commentCount\":0,\"keywords\":[\"promotional ideas\",\"promotional products\"],\"articleSection\":[\"Promotional Products\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/right-promotional-products-get-ideas-experience\\\/\",\"url\":\"https:\\\/\\\/blog.ipromo.com\\\/right-promotional-products-get-ideas-experience\\\/\",\"name\":\"The Right Promotional Products For Your Business\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/#website\"},\"datePublished\":\"2014-01-09T22:17:57+00:00\",\"dateModified\":\"2018-08-17T15:05:39+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/#\\\/schema\\\/person\\\/cfde499b88781bfae872e6ad282811d6\"},\"description\":\"iPromo Representatives help our clients decided on the right promotional products for their marketing programs.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/right-promotional-products-get-ideas-experience\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.ipromo.com\\\/right-promotional-products-get-ideas-experience\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/right-promotional-products-get-ideas-experience\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blog.ipromo.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Right Promotional Products: Get Ideas From Experience\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/#website\",\"url\":\"https:\\\/\\\/blog.ipromo.com\\\/\",\"name\":\"iPromo Blog\",\"description\":\"Smart Branding. 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