At a recent trade show, I was handed an iPhone case branded with a company\u2019s logo.\u00a0 It seemed like it could protect my phone well.\u00a0 It was prominently decorated with a logo of a company that I liked.\u00a0 My immediate thought as they handed it to me, \u201cNice giveaway.\u00a0 This is a trendy, in-demand piece of swag.\u201d<\/p>\n
Then I tossed it.<\/p>\n
Yes, I have an iPhone and I care about protecting it.\u00a0 But like most people, I already have a case that I like, trust, and that I chose for aesthetics.\u00a0\u00a0 As shallow as this sounds, my phone is a status symbol, highly visible to friends and co-workers, that sends a message I want to control.\u00a0 It would take a lot for me to replace the case I have.\u00a0 It would have to be a case that appears to be of greater quality and reflect my unique and personal sense of style.\u00a0 Good luck with that, swag pushers.<\/p>\n
Replace-ability risk can kill your ROI.<\/b>
\nWhen your promotional project\u2019s ROI depends on impressions, knowing that your product will be adopted is a factor you need to consider. \u00a0One of the biggest reasons that a product isn\u2019t adopted is because people aren\u2019t willing to replace the one they currently own with one you\u2019re offering.\u00a0 And if your product isn\u2019t adopted, impressions are lost.<\/p>\n
When is replace-ability a risk?<\/b><\/p>\n Recommendations<\/b> What items have higher risk?<\/b><\/p>\n Conclusion<\/b> So if you\u2019re considering branding something that they already own, that is better quality, more fashionable, more personal, or more trusted\u2026you might as well just give them cash.<\/p>\n","protected":false},"excerpt":{"rendered":" At a recent trade show, I was handed an iPhone case branded with a company\u2019s logo.\u00a0 It seemed like it could protect my phone well.\u00a0 It was prominently decorated with a logo of a company that I liked.\u00a0 My immediate thought as they handed it to me, \u201cNice giveaway.\u00a0 This is a trendy, in-demand piece […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-12893","post","type-post","status-publish","format-standard","hentry","category-general"],"yoast_head":"\n\n
\nIf you\u2019re using a product that has higher replace-ability risk, then we recommend the following:<\/p>\n\n
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\nIt would be nice if our customers could just politely say, \u201cno thanks, I already have one\u201d; allowing us to distribute our goodies to only those that desire them.\u00a0 But we\u2019re programmed to accept just about every piece of free we can get our hands on, only to discard most of it later as we decompress from \u201cstuff overload. \u201c<\/p>\n