{"id":12897,"date":"2014-03-06T08:00:53","date_gmt":"2014-03-06T14:00:53","guid":{"rendered":"http:\/\/www.ipromo.com\/blog\/?p=1215"},"modified":"2023-01-24T16:33:55","modified_gmt":"2023-01-24T22:33:55","slug":"promotional-products-are-used","status":"publish","type":"post","link":"https:\/\/blog.ipromo.com\/promotional-products-are-used\/","title":{"rendered":"Promotional Products Are Used: Keep Your Brand Out Front"},"content":{"rendered":"<h2>Promotional Products Are Used by Customers<\/h2>\n<p>There is a part of marketing that relies on assumptions, one of which is that brand exposure through our logos has an impact on people&#8217;s decisions. We believe that maintaining a presence will keep us top of mind when the time to purchase comes up. This is one of the benefits of promotional products&#8230; our logos are present in everyday activity, creating an ongoing impression because promotional products are used long after we give them away.<\/p>\n<p>A frequent question is &#8220;do people really hold on to these items?&#8221; Some stats to answer the question:<\/p>\n<ul>\n<li>88% of those who receive promotional items remember the brand<\/li>\n<li>53% of people use promotional products they received on a weekly basis<\/li>\n<li>47% of people keep promotional products for more than a year<\/li>\n<\/ul>\n<p>These are just some of the stats from the PPAI video.<br \/>\n<iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/vFj3eb2yk1Y\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\nPromotional products work because people use them after they are received. The key to a successful campaign is ensuring the right item is presented to the right people at the right time. Like any other marketing program, a promotional products campaign needs to be well thought out.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-21118\" src=\"https:\/\/www.ipromo.com\/blog\/wp-content\/uploads\/2018\/05\/custom-h2go-drinware-branded.jpg\" alt=\"custom h2go drinkware will make an impact and will be kept around\" width=\"300\" height=\"316\" srcset=\"https:\/\/blog.ipromo.com\/wp-content\/uploads\/2018\/05\/custom-h2go-drinware-branded.jpg 475w, https:\/\/blog.ipromo.com\/wp-content\/uploads\/2018\/05\/custom-h2go-drinware-branded-285x300.jpg 285w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Some of the &#8220;at home&#8221; products include <a title=\"chargers\" href=\"https:\/\/www.ipromo.com\/promo-products\/416\/Chargers.html\">chargers<\/a> and <a title=\"Mug\" href=\"https:\/\/www.ipromo.com\/promo-products\/132\/Drinkware.html\">drink ware<\/a>, while at work items include the <a href=\"https:\/\/www.ipromo.com\/promo-products\/681\/DESK.html\">business accessories<\/a> like pens, styluses and pad-folios. Based on the answers to the questions highlighted in the recent post regarding <a href=\"https:\/\/www.ipromo.com\/all-promotional-items\">well thought out promotional programs<\/a>, you can narrow your scope at a higher level, and then start to drill down to the best products to match your goals.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Promotional Products Are Used by Customers There is a part of marketing that relies on assumptions, one of which is that brand exposure through our logos has an impact on people&#8217;s decisions. We believe that maintaining a presence will keep us top of mind when the time to purchase comes up. This is one of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-12897","post","type-post","status-publish","format-standard","hentry","category-general"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Promotional Products Are Used: Keep Your Brand Out Front<\/title>\n<meta name=\"description\" content=\"Stats Show Promotional Products are used by consumer. People keep them long after they are received and use promotional products at home and in the office.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.ipromo.com\/promotional-products-are-used\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Promotional Products Are Used: Keep Your Brand Out Front\" \/>\n<meta property=\"og:description\" content=\"Stats Show Promotional Products are used by consumer. People keep them long after they are received and use promotional products at home and in the office.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.ipromo.com\/promotional-products-are-used\/\" \/>\n<meta property=\"og:site_name\" content=\"iPromo Blog\" \/>\n<meta property=\"article:published_time\" content=\"2014-03-06T14:00:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-24T22:33:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ipromo.com\/blog\/wp-content\/uploads\/2018\/05\/custom-h2go-drinware-branded.jpg\" \/>\n<meta name=\"author\" content=\"Leo Victor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Leo Victor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/promotional-products-are-used\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/promotional-products-are-used\\\/\"},\"author\":{\"name\":\"Leo Victor\",\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/#\\\/schema\\\/person\\\/cfde499b88781bfae872e6ad282811d6\"},\"headline\":\"Promotional Products Are Used: Keep Your Brand Out Front\",\"datePublished\":\"2014-03-06T14:00:53+00:00\",\"dateModified\":\"2023-01-24T22:33:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/promotional-products-are-used\\\/\"},\"wordCount\":263,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/promotional-products-are-used\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ipromo.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/05\\\/custom-h2go-drinware-branded.jpg\",\"articleSection\":[\"General\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/promotional-products-are-used\\\/\",\"url\":\"https:\\\/\\\/blog.ipromo.com\\\/promotional-products-are-used\\\/\",\"name\":\"Promotional Products Are Used: Keep Your Brand Out Front\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/promotional-products-are-used\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/promotional-products-are-used\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ipromo.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/05\\\/custom-h2go-drinware-branded.jpg\",\"datePublished\":\"2014-03-06T14:00:53+00:00\",\"dateModified\":\"2023-01-24T22:33:55+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/#\\\/schema\\\/person\\\/cfde499b88781bfae872e6ad282811d6\"},\"description\":\"Stats Show Promotional Products are used by consumer. 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