Abt<\/a>, it is an electronics store north of Chicago. They hit the mark with the promotional give away. It was:<\/p>\n1) Ideal for the context
\n2) Useful for the long term
\n3) Decent quality
\n4) A nice, unexpected surprise<\/p>\n
We\u2019ve purchased individual items from Abt in the past. But, recently we purchased multiple products as we redid our kitchen. Along with the appliances, Abt sent this simple but incredibly timely item:<\/p>\n
The trigger was the multiple appliances; it let Abt know our context with reasonable certainty.<\/p>\n
It is great for a situation (context) like ours. Constantly measuring, we are frequently looking for a tape measure. It is getting a lot of use right now.<\/p>\n
It is also practical for the long run. With the quality of the item, we\u2019ll keep it, and use it.<\/p>\n
There are a lot of appliance retailers. This simple gift was minimal relative to the expense of the appliances, but its value to us is quite high. With the Abt logo on it, we\u2019ll be reminded of Abt long after we are done with the kitchen re-do.<\/p>\n
The Take A Way from this Promotional Give A Way<\/h2>\n
Getting new customers is expensive. Keeping existing customers is much more efficient. What Abt did was leverage their knowledge of the customer to provide extra value for minimal expense.<\/p>\n
Understanding your customer will allow you to identify opportunity for well targeted promotional give a ways. Either through data or common sense, you know why people purchase your product. Using this provides insight into which promo product are best suited for their context.<\/p>\n","protected":false},"excerpt":{"rendered":"
Abt’s Promotional Give Away: a simple tape measure If you are not familiar with Abt, it is an electronics store north of Chicago. They hit the mark with the promotional give away. It was: 1) Ideal for the context 2) Useful for the long term 3) Decent quality 4) A nice, unexpected surprise We\u2019ve purchased […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,16,15],"tags":[],"class_list":["post-12905","post","type-post","status-publish","format-standard","hentry","category-general","category-promotional-product-stories","category-promotional-products-2"],"yoast_head":"\n
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