{"id":16391,"date":"2015-06-15T18:30:10","date_gmt":"2015-06-15T18:30:10","guid":{"rendered":"https:\/\/www.ipromo.com\/?p=16391"},"modified":"2018-07-27T16:30:19","modified_gmt":"2018-07-27T20:30:19","slug":"promotional-products-are-successful-because-they-are-memorable-2","status":"publish","type":"post","link":"https:\/\/blog.ipromo.com\/promotional-products-are-successful-because-they-are-memorable-2\/","title":{"rendered":"Promotional products are successful because they are memorable"},"content":{"rendered":"

When consumers see your brand’s logo and message on their\u00a0pens, branded t-shirts<\/a>, mugs and other promotional items, they are more likely to remember your company. According to Advertising Specialty Institute, promotional products are rated so highly by key buyers because they are successful at increasing the\u00a0rate of return on the dollar<\/a>.<\/p>\n

The more useful the promotional products, the more likely they are to be remembered. According to the consumer study,\u00a0tech products, health and safety products, and writing instruments are the most useful types of promotional products.\u00a0According to a Promotional Products International Association intercept study of travelers at New York’s LaGuardia Airport, seven out of the 10 respondents\u00a0remember\u00a0receiving a promotional item in the last year, and 1 in 4\u00a0were carrying products with them that they had received in the past . About 88 percent of the respondents said they remember the advertising logo of at least one of the promotional items<\/a> they had with them.<\/p>\n

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“Promotional products will get consumers to remember your brand’s message.”<\/i><\/p>\n<\/div>\n

No matter what type of company you run, handing out promotional products will get consumers to remember your brand’s message. If consumer’s have your organization in their minds, they will be more likely to use your business’s products and services.<\/p>\n

Here are are three ways to maximize promotional items to their full potential:<\/p>\n