See how flash drives made the recruitment experience convenient for prospective\u00a0parents, and helped AFA look high-tech.<\/p>\n
Background 1<\/strong>: Challenge 1:<\/strong> Solution 1:<\/strong> Background 2:<\/strong> Challenge 2:<\/strong> Solution 2:<\/strong> \u201cDirect feedback from all audiences has been very positive. They have loved the drive and really appreciated the convenience. In all cases, the custom flash drive approach also carried the benefit of making the Academy look very tech-savvy.\u201d
\nAdmiral Farragut Academy \u00a0(AFA) is a boarding school\u00a0that caters to the Elementary\u00a0and Middle School levels.\u00a0Historically, interested parents\u00a0would arrive at the Academy\u00a0and be presented with \u00a0tons of\u00a0paperwork and forms, which\u00a0was not easy on the parents\u00a0and not financially efficient\u00a0for AFA.<\/p>\n
\nProvide parents of potential\u00a0boarding students, visiting\u00a0the school for the first time,\u00a0easy access to quick enrollment\u00a0and all necessary information\u00a0in a manageable\u00a0format.<\/p>\n
\nFor interested families making their first visit to Admiral\u00a0Farragut Academy, flash drives were preloaded with videos\u00a0on culture (i.e. \u201chow to wear uniforms\u201d), brochures highlighting\u00a0the academic success of their program, and\u00a0necessary forms for enrollment.<\/p>\n
\n
\nThe Association of Boarding\u00a0Schools hosts an annual\u00a0Conference (SBSA) in Chicago\u00a0for parents to attend\u00a0and review all their options\u00a0in one location. Boarding\u00a0schools, like Admiral Farragut, each give about an\u00a0hour presentation. Due to\u00a0the large number of boarding\u00a0schools, multiple presentations\u00a0are conducted\u00a0simultaneously limiting\u00a0interested parents from\u00a0being able to attend all.<\/p>\n
\nCreate opportunities to be\u00a0seen by parents attending\u00a0the SBSA Conference, but\u00a0unable to attend the Academy\u2019s presentation<\/p>\n
\nTo bolster their Conference recruitment efforts, \u00a0Admiral Farragut pre-loaded a marketing video to\u00a0engage parents in the experience and cover\u00a0conference presentation materials.<\/p>\n","protected":false},"excerpt":{"rendered":"
\nAlison Lescarbeau
\nCommunications and PR Director<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[28,29,9,30],"class_list":["post-16460","post","type-post","status-publish","format-standard","hentry","category-case-studies","tag-conferences","tag-education","tag-flash-drive","tag-students"],"yoast_head":"\n