{"id":16468,"date":"2014-10-24T18:29:32","date_gmt":"2014-10-24T18:29:32","guid":{"rendered":"https:\/\/www.ipromo.com\/?p=16468"},"modified":"2014-10-24T18:29:32","modified_gmt":"2014-10-24T18:29:32","slug":"ucla-school-of-nursing-custom-shaped-flash-drive","status":"publish","type":"post","link":"https:\/\/blog.ipromo.com\/ucla-school-of-nursing-custom-shaped-flash-drive\/","title":{"rendered":"UCLA School of Nursing – Custom Shaped Flash Drive"},"content":{"rendered":"

See how UCLA helped the American Heart Association bolster recruitment efforts\u00a0and appreciate their members.<\/p>\n

Background:<\/strong>
\nUCLA has one of the premier cardiovascular research centers. Working closely with the American Heart Association\u00a0(AHA), the university provided \u201cunrestricted funding\u201d to help sponsor a dinner event to help promote the 40th\u00a0Anniversary of the AHA Council on Cardiovascular Nursing (CVN). The council of nurses provides continued education\u00a0to the American Heart Association on how to best apply new medical science to both clinical application and\u00a0compassionate patient care.<\/p>\n

The Challenge:<\/strong>
\nCelebrating their 40th Anniversary, the CVN Council wanted\u00a0to distribute a gift to each of the 250 nurses and AHA\u00a0members attending the dinner event, intended to:
\n\u2022 Show appreciation to all members of the AHA.
\n\u2022 Encourage and help recruitment of Nurses to the AHA<\/p>\n

The Solution:<\/strong>
\nTwo heart shaped flash drives were ordered for everyone in\u00a0attendance:
\n\u2022 The first flash drive was given in appreciation for attendance and their membership support.
\n\u2022 The second flash drive was given to members to give\u00a0to a friend or fellow nurse as encouragement to join.<\/p>\n

Flash drives were spread out across the center of the dinner\u00a0tables, each pre-loaded with flyers about the AHA, clinical\u00a0guidelines, and forms on how to join the AHA.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cAt first glance, everybody mistook the hearts for candy. Everyone became quickly excited once they figured out what they were. It was a very successful appreciation gift.\u201d
\nMary A. Woo
\nProfessor, Registered Nurse<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[31,9],"class_list":["post-16468","post","type-post","status-publish","format-standard","hentry","category-case-studies","tag-college","tag-flash-drive"],"yoast_head":"\nUCLA School of Nursing - Custom Shaped Flash Drive - iPromo Blog<\/title>\n<meta name=\"description\" content=\"At first glance, everybody mistook the hearts (shaped flash drive) for candy. 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