See how Menlo used flash drives to make their recruitment efforts more economical\u00a0and with more impact.<\/p>\n
Background:<\/strong> The Challenge:<\/strong> The Solution:<\/strong> Any additional drives were given away to\u00a0students attending college fairs and used to\u00a0attract international students<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" \u201cIn the second year implementing this strategy, counselors and Menlo staff have been very positive about the flash drive strategy.\u201d
\n\u201cSilicon Valley\u2019s Business School\u201d, Menlo College has an aggressive approach to recruitment. They support one of the\u00a0most influential powers in a prospective student\u2019s college decision by providing guidance counselors with helpful\u00a0distribution materials.<\/p>\n
\nThe cost of managing, printing and sending paper\u00a0materials to high school and community college\u00a0counselors is expensive and cumbersome. Plus, it\u00a0doesn\u2019t immediately set them apart from all the other\u00a0competing college\u2019s paper materials.<\/p>\n
\nOrdering 5000 flash drives helped get them an\u00a0even better price point, making it a more\u00a0sensible alternative to print materials. Menlo\u00a0distributed the drives to targeted counselors\u00a0throughout California, pre-loaded with a catalog\u00a0of courses, videos of campus life, and an\u00a0overview of academic statistics and tuition.<\/p>\n
\nCindy McGrew
\nDirector of Enrollment Management Operations<\/p>\n","protected":false},"author":2,"featured_media":20893,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[31,51],"class_list":["post-16487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-college","tag-student-recruiting"],"yoast_head":"\n