{"id":16623,"date":"2015-07-06T20:03:05","date_gmt":"2015-07-06T20:03:05","guid":{"rendered":"https:\/\/www.ipromo.com\/?p=16623"},"modified":"2018-07-20T10:45:54","modified_gmt":"2018-07-20T14:45:54","slug":"getting-mileage-from-your-marketing-spend","status":"publish","type":"post","link":"https:\/\/blog.ipromo.com\/getting-mileage-from-your-marketing-spend\/","title":{"rendered":"Getting mileage from your marketing spend"},"content":{"rendered":"

The question of what is cost effective in marketing comes down to your objective. Promotional products<\/a> can play a role in most marketing objectives from awareness to lead nurturing, closing to customer retention. Some metrics are easier to measure than others, but we can see in many cases where promotional products<\/strong> play a powerful role in our marketing programs.
\nImpressions, a long standing metric, tend to be come into play with awareness and retention efforts. As part of the ASI annual study on specialty products (promotional products<\/a>), they conduct a cost analysis on impressions. Promotional products are among the second lowest cost per impression for major marketing efforts. We \u2018swiped\u2019 the below infographic from ASI Central<\/a> to show you the relative costs for the different media.<\/p>\n

\"Costs<\/p>\n","protected":false},"excerpt":{"rendered":"

The question of what is cost effective in marketing comes down to your objective. Promotional products can play a role in most marketing objectives from awareness to lead nurturing, closing to customer retention. Some metrics are easier to measure than others, but we can see in many cases where promotional products play a powerful role […]<\/p>\n","protected":false},"author":2,"featured_media":20826,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[57],"class_list":["post-16623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-promotional-products-2","tag-cost-per-impression"],"yoast_head":"\nGetting mileage from your marketing spend - iPromo Blog<\/title>\n<meta name=\"description\" content=\"Impressions come into play with awareness and retention efforts. Get the most out of your impressions by focusing on impact.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.ipromo.com\/getting-mileage-from-your-marketing-spend\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Getting mileage from your marketing spend - iPromo Blog\" \/>\n<meta property=\"og:description\" content=\"Impressions come into play with awareness and retention efforts. Get the most out of your impressions by focusing on impact.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.ipromo.com\/getting-mileage-from-your-marketing-spend\/\" \/>\n<meta property=\"og:site_name\" content=\"iPromo Blog\" \/>\n<meta property=\"article:published_time\" content=\"2015-07-06T20:03:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-07-20T14:45:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.ipromo.com\/wp-content\/uploads\/2015\/07\/cost-effective-2014.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"508\" \/>\n\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Leo Victor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Leo Victor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/getting-mileage-from-your-marketing-spend\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/getting-mileage-from-your-marketing-spend\\\/\"},\"author\":{\"name\":\"Leo Victor\",\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/#\\\/schema\\\/person\\\/cfde499b88781bfae872e6ad282811d6\"},\"headline\":\"Getting mileage from your marketing spend\",\"datePublished\":\"2015-07-06T20:03:05+00:00\",\"dateModified\":\"2018-07-20T14:45:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/getting-mileage-from-your-marketing-spend\\\/\"},\"wordCount\":132,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/getting-mileage-from-your-marketing-spend\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.ipromo.com\\\/wp-content\\\/uploads\\\/2015\\\/07\\\/cost-effective-2014.jpg\",\"keywords\":[\"cost per impression\"],\"articleSection\":[\"Promotional Products\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/getting-mileage-from-your-marketing-spend\\\/\",\"url\":\"https:\\\/\\\/blog.ipromo.com\\\/getting-mileage-from-your-marketing-spend\\\/\",\"name\":\"Getting mileage from your marketing spend - iPromo Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/getting-mileage-from-your-marketing-spend\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/getting-mileage-from-your-marketing-spend\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.ipromo.com\\\/wp-content\\\/uploads\\\/2015\\\/07\\\/cost-effective-2014.jpg\",\"datePublished\":\"2015-07-06T20:03:05+00:00\",\"dateModified\":\"2018-07-20T14:45:54+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/#\\\/schema\\\/person\\\/cfde499b88781bfae872e6ad282811d6\"},\"description\":\"Impressions come into play with awareness and retention efforts. 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