{"id":16740,"date":"2015-07-27T13:00:13","date_gmt":"2015-07-27T13:00:13","guid":{"rendered":"https:\/\/www.ipromo.com\/blog\/4-great-ways-to-follow-up-with-new-customers\/"},"modified":"2018-04-30T15:21:15","modified_gmt":"2018-04-30T19:21:15","slug":"4-great-ways-to-follow-up-with-new-customers","status":"publish","type":"post","link":"https:\/\/blog.ipromo.com\/4-great-ways-to-follow-up-with-new-customers\/","title":{"rendered":"4 great ways to follow up with new customers"},"content":{"rendered":"

According to a 2013\u00a0Promotional Products Association International survey, 52.1 percent of consumers<\/a> admitted to having\u00a0a more favorable impression of a company after getting a promotional item. However, it’s not enough to just hand them free swag and never touch base with them again. According to MarketingProfs, trying to build connections with customers without properly following up wastes time and money<\/a>. Here are some different ways to follow up with new customers after giving them promotional products:<\/p>\n

Thank them for taking interest in your business<\/strong>
\nWhether you gave potential customers a promotional product at a trade show or a charity event, it’s a good idea to show your gratitude for their interest in your brand. Instead of just sending a standard thank you email, think of an original way to show your appreciation.\u00a0Constant Contact suggested filming a quick video<\/a> or taking a photo of your staff members holding up a thank you sign.<\/p>\n

\n

“Trying to build connections with customers without properly following up wastes time and money.”<\/i><\/p>\n<\/div>\n

Send them an online survey<\/strong>
\nAsking for feedback from new customers about the promotional items you gave them shows you value their opinions. Consider sending these prospects an online survey to find out what they did and didn’t like about your promotional products. This survey also gives you an opportunity to better understand who your target audience is and what types of things interest them.<\/p>\n

Invite them to an event<\/strong>
\nAnother great way to follow up with your customers, according to MarketProfs, is to invite them to an upcoming event. Whether your company is having a golf outing or product launch, ask these prospects to attend. They will appreciate the kind gesture and be excited to come to one of your events. At the outing, don’t hesitate to ask your new customers how they liked their promotional items and if there’s anything you can do to improve them.<\/p>\n

Offer them informational items<\/strong>
\nBusiness Know-How suggested sending prospects informational items<\/a>, such as white papers or audio CDs, before you call them. This will establish trust and help your target audience learn a little more about what your business is all about. Don’t forget to include a next step offer with your educational materials. For instance, if you want them to visit your store, offer them a 10 percent discount.<\/p>\n","protected":false},"excerpt":{"rendered":"

An effective way to obtain new customers for your business is to give them promotional products.<\/p>\n","protected":false},"author":2,"featured_media":20807,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45,41],"tags":[],"class_list":["post-16740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-events","category-trade-shows"],"yoast_head":"\nFollowing up with customers - 4 great ways<\/title>\n<meta name=\"description\" content=\"An effective way to obtain new customers for your business is to give them promotional products.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.ipromo.com\/4-great-ways-to-follow-up-with-new-customers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Following up with customers - 4 great ways\" \/>\n<meta property=\"og:description\" content=\"An effective way to obtain new customers for your business is to give them promotional products.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.ipromo.com\/4-great-ways-to-follow-up-with-new-customers\/\" \/>\n<meta property=\"og:site_name\" content=\"iPromo Blog\" \/>\n<meta property=\"article:published_time\" content=\"2015-07-27T13:00:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-04-30T19:21:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.ipromo.com\/wp-content\/uploads\/2015\/07\/x_0_0_0_14109366_300.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"299\" \/>\n\t<meta property=\"og:image:height\" content=\"224\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Leo Victor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Leo Victor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/4-great-ways-to-follow-up-with-new-customers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/4-great-ways-to-follow-up-with-new-customers\\\/\"},\"author\":{\"name\":\"Leo Victor\",\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/#\\\/schema\\\/person\\\/cfde499b88781bfae872e6ad282811d6\"},\"headline\":\"4 great ways to follow up with new customers\",\"datePublished\":\"2015-07-27T13:00:13+00:00\",\"dateModified\":\"2018-04-30T19:21:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/4-great-ways-to-follow-up-with-new-customers\\\/\"},\"wordCount\":398,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/4-great-ways-to-follow-up-with-new-customers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.ipromo.com\\\/wp-content\\\/uploads\\\/2015\\\/07\\\/x_0_0_0_14109366_300.jpg\",\"articleSection\":[\"Corporate Events\",\"Trade shows\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/4-great-ways-to-follow-up-with-new-customers\\\/\",\"url\":\"https:\\\/\\\/blog.ipromo.com\\\/4-great-ways-to-follow-up-with-new-customers\\\/\",\"name\":\"Following up with customers - 4 great ways\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/4-great-ways-to-follow-up-with-new-customers\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/4-great-ways-to-follow-up-with-new-customers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.ipromo.com\\\/wp-content\\\/uploads\\\/2015\\\/07\\\/x_0_0_0_14109366_300.jpg\",\"datePublished\":\"2015-07-27T13:00:13+00:00\",\"dateModified\":\"2018-04-30T19:21:15+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/#\\\/schema\\\/person\\\/cfde499b88781bfae872e6ad282811d6\"},\"description\":\"An effective way to obtain new customers for your business is to give them promotional products.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/4-great-ways-to-follow-up-with-new-customers\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.ipromo.com\\\/4-great-ways-to-follow-up-with-new-customers\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/4-great-ways-to-follow-up-with-new-customers\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blog.ipromo.com\\\/wp-content\\\/uploads\\\/2015\\\/07\\\/x_0_0_0_14109366_300.jpg\",\"contentUrl\":\"https:\\\/\\\/blog.ipromo.com\\\/wp-content\\\/uploads\\\/2015\\\/07\\\/x_0_0_0_14109366_300.jpg\",\"width\":299,\"height\":224},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/4-great-ways-to-follow-up-with-new-customers\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blog.ipromo.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"4 great ways to follow up with new customers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/#website\",\"url\":\"https:\\\/\\\/blog.ipromo.com\\\/\",\"name\":\"iPromo Blog\",\"description\":\"Smart Branding. Delivered.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.ipromo.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/#\\\/schema\\\/person\\\/cfde499b88781bfae872e6ad282811d6\",\"name\":\"Leo Victor\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c6418f6d5dabd8735fb700d67ec702c2dcc3f6117d735c7ca942c350ca35b6ac?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c6418f6d5dabd8735fb700d67ec702c2dcc3f6117d735c7ca942c350ca35b6ac?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c6418f6d5dabd8735fb700d67ec702c2dcc3f6117d735c7ca942c350ca35b6ac?s=96&d=mm&r=g\",\"caption\":\"Leo Victor\"},\"url\":\"https:\\\/\\\/blog.ipromo.com\\\/author\\\/consultant\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Following up with customers - 4 great ways","description":"An effective way to obtain new customers for your business is to give them promotional products.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.ipromo.com\/4-great-ways-to-follow-up-with-new-customers\/","og_locale":"en_US","og_type":"article","og_title":"Following up with customers - 4 great ways","og_description":"An effective way to obtain new customers for your business is to give them promotional products.","og_url":"https:\/\/blog.ipromo.com\/4-great-ways-to-follow-up-with-new-customers\/","og_site_name":"iPromo Blog","article_published_time":"2015-07-27T13:00:13+00:00","article_modified_time":"2018-04-30T19:21:15+00:00","og_image":[{"width":299,"height":224,"url":"https:\/\/blog.ipromo.com\/wp-content\/uploads\/2015\/07\/x_0_0_0_14109366_300.jpg","type":"image\/jpeg"}],"author":"Leo Victor","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Leo Victor","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.ipromo.com\/4-great-ways-to-follow-up-with-new-customers\/#article","isPartOf":{"@id":"https:\/\/blog.ipromo.com\/4-great-ways-to-follow-up-with-new-customers\/"},"author":{"name":"Leo Victor","@id":"https:\/\/blog.ipromo.com\/#\/schema\/person\/cfde499b88781bfae872e6ad282811d6"},"headline":"4 great ways to follow up with new customers","datePublished":"2015-07-27T13:00:13+00:00","dateModified":"2018-04-30T19:21:15+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.ipromo.com\/4-great-ways-to-follow-up-with-new-customers\/"},"wordCount":398,"commentCount":0,"image":{"@id":"https:\/\/blog.ipromo.com\/4-great-ways-to-follow-up-with-new-customers\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.ipromo.com\/wp-content\/uploads\/2015\/07\/x_0_0_0_14109366_300.jpg","articleSection":["Corporate Events","Trade shows"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/blog.ipromo.com\/4-great-ways-to-follow-up-with-new-customers\/","url":"https:\/\/blog.ipromo.com\/4-great-ways-to-follow-up-with-new-customers\/","name":"Following up with customers - 4 great ways","isPartOf":{"@id":"https:\/\/blog.ipromo.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.ipromo.com\/4-great-ways-to-follow-up-with-new-customers\/#primaryimage"},"image":{"@id":"https:\/\/blog.ipromo.com\/4-great-ways-to-follow-up-with-new-customers\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.ipromo.com\/wp-content\/uploads\/2015\/07\/x_0_0_0_14109366_300.jpg","datePublished":"2015-07-27T13:00:13+00:00","dateModified":"2018-04-30T19:21:15+00:00","author":{"@id":"https:\/\/blog.ipromo.com\/#\/schema\/person\/cfde499b88781bfae872e6ad282811d6"},"description":"An effective way to obtain new customers for your business is to give them promotional products.","breadcrumb":{"@id":"https:\/\/blog.ipromo.com\/4-great-ways-to-follow-up-with-new-customers\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.ipromo.com\/4-great-ways-to-follow-up-with-new-customers\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.ipromo.com\/4-great-ways-to-follow-up-with-new-customers\/#primaryimage","url":"https:\/\/blog.ipromo.com\/wp-content\/uploads\/2015\/07\/x_0_0_0_14109366_300.jpg","contentUrl":"https:\/\/blog.ipromo.com\/wp-content\/uploads\/2015\/07\/x_0_0_0_14109366_300.jpg","width":299,"height":224},{"@type":"BreadcrumbList","@id":"https:\/\/blog.ipromo.com\/4-great-ways-to-follow-up-with-new-customers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.ipromo.com\/"},{"@type":"ListItem","position":2,"name":"4 great ways to follow up with new customers"}]},{"@type":"WebSite","@id":"https:\/\/blog.ipromo.com\/#website","url":"https:\/\/blog.ipromo.com\/","name":"iPromo Blog","description":"Smart Branding. Delivered.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.ipromo.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/blog.ipromo.com\/#\/schema\/person\/cfde499b88781bfae872e6ad282811d6","name":"Leo Victor","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c6418f6d5dabd8735fb700d67ec702c2dcc3f6117d735c7ca942c350ca35b6ac?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c6418f6d5dabd8735fb700d67ec702c2dcc3f6117d735c7ca942c350ca35b6ac?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c6418f6d5dabd8735fb700d67ec702c2dcc3f6117d735c7ca942c350ca35b6ac?s=96&d=mm&r=g","caption":"Leo Victor"},"url":"https:\/\/blog.ipromo.com\/author\/consultant\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.ipromo.com\/wp-json\/wp\/v2\/posts\/16740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.ipromo.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.ipromo.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.ipromo.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.ipromo.com\/wp-json\/wp\/v2\/comments?post=16740"}],"version-history":[{"count":0,"href":"https:\/\/blog.ipromo.com\/wp-json\/wp\/v2\/posts\/16740\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.ipromo.com\/wp-json\/wp\/v2\/media\/20807"}],"wp:attachment":[{"href":"https:\/\/blog.ipromo.com\/wp-json\/wp\/v2\/media?parent=16740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.ipromo.com\/wp-json\/wp\/v2\/categories?post=16740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.ipromo.com\/wp-json\/wp\/v2\/tags?post=16740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}