{"id":18067,"date":"2015-08-26T12:08:28","date_gmt":"2015-08-26T12:08:28","guid":{"rendered":"https:\/\/www.ipromo.com\/blog\/get-creative-promo-products-with-an-edge\/"},"modified":"2022-11-23T16:51:41","modified_gmt":"2022-11-23T22:51:41","slug":"get-creative-promo-products-with-an-edge","status":"publish","type":"post","link":"https:\/\/blog.ipromo.com\/get-creative-promo-products-with-an-edge\/","title":{"rendered":"Get creative! Promo products with an edge"},"content":{"rendered":"

<\/p>\n

Looking for more attention? Your company’s promotional corporate gifts<\/a> need an injection of creativity to help get your business off the ground. If you’re looking to market to a younger crowd who might favor branded tech items over the typical fare of promotional pens<\/a>.<\/p>\n

Find out more about your audience and get a sense for their humor and style before tailoring your giveaway items to them. Branded corporate gifts<\/a> will always make an impression but truly creative items will be a crowd pleaser and conversation starter for years, giving your company more bang for its buck in the long run.<\/p>\n

Lasting impressions<\/strong>
\nPromotional corporate gifts, obviously, have a longer shelf life than a lot of advertisements and marketing trends that the average person is exposed to, according to Arsham Mirshah, co-founder and technical director of marketing for Web Mechanix. A television or Internet ad only lasts seconds or up to a minute, while giveaways last the life of the pen<\/a>, USB drive<\/a> or shirt<\/a>.<\/p>\n

A Promotional Products Association International study found how influential promotional products<\/a> can be with 94 percent of 1,000 people<\/strong> surveyed reporting they remembered a branded product they received in the past two years. Also, 89 percent also remembered the company name.<\/p>\n

\n

“<\/i>A television ad only lasts up to a minute, while giveaways last the life of the pen, USB drive or shirt.”<\/p>\n<\/div>\n

A shot of creativity<\/strong>
\nWith that said, adding your own spin to a branded product can give you more of an advantage when it comes to word of mouth advertising, especially if it ties in with what your company does. Promotional T-shirts<\/a>, towels<\/a> and branded USB flash drives<\/a> can become so much more with a creative spin.<\/p>\n

Friends of Cancer Patients, a cancer awareness charity based in the United Arab Emirates, took its promotional campaign to another level by using branded black beach towels<\/a> shaped like coffins in an effort to warn sunbathers about the dangers of skin cancer and lying out in the sun all day. Meanwhile, a pest control company went door to door slipping rubber cockroaches<\/a> underneath resident’s doors with a tag on the insects’ abdomen reading: “See how easy it is to get into your house? D.D. Drin Insect Elimination.”<\/p>\n

While it might give potential customers a fright at first, the marketing idea does set the company apart from other bug and pest control businesses who would usually just hand out fliers advertising their services.<\/p>\n

Rubber roaches, strong dogs and erasers<\/strong>
\nAn ingenious marketing and promotional campaign like the rubber roaches D.D. Drin used creates great word of mouth for a company by increasing the number of impressions. The amount of word of mouth is evident since even a search for the pest control business leads to websites lauding the idea for its originality.<\/p>\n

However, other industries aren’t to be outdone.<\/p>\n

An Iams dog food promotion in Australia combined a little creativity with adding a message to an item all dog owners use. The pet food manufacturer created plastic dog Frisbees<\/a> to look like dumbbell weights as a giveaway for its strong dogs campaign.<\/p>\n

Another instance of taking items that many people use everyday and putting a creative spin on it is Alzheimer’s New Zealand rubber erasers. Shaped like a gray and white school eraser, the hollowed-out item actually has a branded pen drive inside and includes the message: “Alzheimer’s Erasers: Your Memories. Save Them.”<\/p>\n

All of these branded items<\/a> show how influential and humorous promotional giveaways can be. With the right idea in place the item can make a much more powerful impression.<\/p>\n","protected":false},"excerpt":{"rendered":"

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