{"id":18226,"date":"2015-09-14T19:21:06","date_gmt":"2015-09-14T19:21:06","guid":{"rendered":"https:\/\/www.ipromo.com\/?p=18226"},"modified":"2018-04-30T14:48:02","modified_gmt":"2018-04-30T18:48:02","slug":"top-5-must-do-activities-for-a-successful-trade-show","status":"publish","type":"post","link":"https:\/\/blog.ipromo.com\/top-5-must-do-activities-for-a-successful-trade-show\/","title":{"rendered":"Top 5 Must Do activities for a successful trade-show"},"content":{"rendered":"

Trade-shows can be fun, exhausting, exciting and frustrating all at the same time. For exhibitors, they are a substantial investment of time and money that should lead to more business for their companies. To prepare for a trade-show, there are a lot of things that have to take place. Assuming you have the logistics nailed down (which is no small task), getting the sales \/ marketing team prepared to attend is a key element to making the most of your investment. You can probably find dozens of things to get done for a trade-show; these are our Top 5.<\/p>\n

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  1. Plan what success looks like<\/strong>. As obvious as this is, when you are in the flow of one trade-show after another, the reasons for doing them can easily get lost. It is unlikely that the primary metric of success is \u201csales\u201d, but the goal of a trade-show, or any marketing activity, is to improve sales. The real question is \u201cwhat role do trade shows have in growing your business?\u201d Some of the elements may be new leads, enhance current relationships, exposure for new products \/ services, future meetings, or gaining more information about customers and prospects. Once you know what the elements are, then attach a number to it. 100 new leads; 25 complete customer profiles; 4 follow up meetings, etc.<\/li>\n
  2. Pre-show outreach<\/strong>. There are a number of actions to take and depending on your trade-show and success metrics, some may be more important than others (some may not be needed at all).\n