{"id":20080,"date":"2017-02-22T14:54:49","date_gmt":"2017-02-22T19:54:49","guid":{"rendered":"http:\/\/dev2.www.ipromo.com\/blog\/?p=20080"},"modified":"2023-03-13T14:00:29","modified_gmt":"2023-03-13T19:00:29","slug":"trade-show-giveaways-drive-traffic-booth","status":"publish","type":"post","link":"https:\/\/blog.ipromo.com\/trade-show-giveaways-drive-traffic-booth\/","title":{"rendered":"How Trade Show Giveaways Drive Traffic to Your Booth"},"content":{"rendered":"

How Trade Show Giveaways Drive Traffic to Your Booth<\/h3>\n

Anyone involved in product promotion knows a thing or two about trade shows. Getting out there and meeting potential clients still thrives in this age of digital marketing.<\/p>\n

The face-to-face human interaction with tangible products isn’t something that’s easily replaced.<\/p>\n

That said, going to trade shows and expecting instant success always results in failure. You can’t just show up and expect people to take interest in your product.<\/p>\n

Remember, you’re surrounded by hundreds of other companies promoting products similar to yours.<\/p>\n

You need to stand out<\/a>, and it needs to feel natural. The best way to reel in the casual onlooker? Free stuff.<\/p>\n

Driving foot traffic to your booth is easily accomplished through taking advantage of people’s desire for free things.<\/p>\n

“Free” makes people feel special. That they somehow deserve something for nothing. Giving away a certain amount of product can increase end revenue.<\/p>\n

Let’s take a look at the best trade show giveaways to drive traffic to your booth.<\/p>\n

Trade Show Giveaways: Raffles<\/h2>\n

People can’t resist a spinning the wheel of chance, so long as it doesn’t cost any money.<\/p>\n

Companies that utilize trade show raffles can capture a large audience with the allure of free things, while also collecting product information and spreading brand awareness.<\/p>\n

Raffles are easy to run, but there are two crucial mistakes that will limit the effectiveness of your raffle.<\/p>\n

First, why does everyone give away free iPads? Apple is laughing all the way to an already enormous bank account with every iPad raffle.<\/p>\n

Instead, give away your own product during the raffle. People at a niche trade show are likely to have inherent interest in what you’re selling.<\/p>\n

Free products equal free word of mouth<\/a> advertising.<\/p>\n

Second, make sure you take something in return for the raffle entry. Not money, but email addresses and phone numbers work well.<\/p>\n

You can build your list of potential clients immensely through a simple raffle sign-up form.<\/p>\n

Games<\/h2>\n

If there’s anything people like more than getting free stuff, it’s competing against other people<\/a> to earn free stuff.<\/p>\n

Set up games at your booth and watch the competitive nature of humans take over. Any game will work, from guessing marble counts, to trivia, to photo contests.<\/p>\n

The only type of games we advise against, are those that take practice to master. Accessibility is important to draw even casual competitors to your booth.<\/p>\n

Run the game set up just like your raffle. You’ll want to collect something from every person that participates.<\/p>\n

Although, if giving up contact information is scaring people away, try only requiring contact info from game winners.<\/p>\n

People are more apt to give up contact information if it means claiming their prize.<\/p>\n

Don’t Forget The Basics<\/h2>\n

Don’t get so caught up in offering trade show giveaways that you forget the basics of face-to-face marketing<\/a>.<\/p>\n

Always keep a friendly smile, spark up conversations with onlookers, and look approachable.<\/p>\n

There’s only so much free products can accomplish if everyone at your booth is scowling and unapproachable.<\/p>\n

Oh, and one last thing. Know your demographic. Don’t market your booth with hip hop at a convention aimed towards the elderly.<\/p>\n

Trade show giveaways are an excellent way to draw traffic to your booth. They entice people, provide free product promotion, and help collect contact information.<\/p>\n

Just remember, free doesn’t mean instant success. You’ll still need to interact with the clientele. Trade show visitors are people, not just potential sales.<\/p>\n","protected":false},"excerpt":{"rendered":"

How Trade Show Giveaways Drive Traffic to Your Booth Anyone involved in product promotion knows a thing or two about trade shows. Getting out there and meeting potential clients still thrives in this age of digital marketing. The face-to-face human interaction with tangible products isn’t something that’s easily replaced. That said, going to trade shows […]<\/p>\n","protected":false},"author":2,"featured_media":20644,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[],"class_list":["post-20080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trade-shows"],"yoast_head":"\nHow Trade Show Giveaways Drive Traffic to Your Booth<\/title>\n<meta name=\"description\" content=\"Looking to dominate at your next trade show? These trade show giveaways are gonna help you crush it - and scoop up some awesome leads. 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