{"id":20090,"date":"2017-03-08T14:33:34","date_gmt":"2017-03-08T19:33:34","guid":{"rendered":"http:\/\/dev2.www.ipromo.com\/blog\/?p=20090"},"modified":"2018-06-08T11:51:51","modified_gmt":"2018-06-08T15:51:51","slug":"5-ways-cool-promotional-items-leave-lasting-impressions","status":"publish","type":"post","link":"https:\/\/blog.ipromo.com\/5-ways-cool-promotional-items-leave-lasting-impressions\/","title":{"rendered":"5 Ways Cool Promotional Items Leave Lasting Impressions"},"content":{"rendered":"

Everyone loves freebies, which is why staying top-of-mind with your customers using cool promotional items is the way to go!<\/p>\n

Did you know it’s been\u00a0proven that promotional items are both high-impact and cost-effective<\/a>?<\/p>\n

Promotional materials can be used in many ways.\u00a0Staying visible in the mind of both current and potential customers is a great way to advertise directly to your buyers.<\/p>\n

Top 5 ways to make cool promotional items work for you:<\/h2>\n

Brand visibility \/ recognition<\/h3>\n

Getting your brand out there is fundamental to marketing. Using promotional items is a creative way to directly impact the market that uses (or should be using) the products sold by your business.<\/p>\n

Make the most of your promotional materials. Whether you are using them to attract attention at trade shows or enticing customer prospects with gifts, communicate what your brand and\/or your products are all about.<\/p>\n

You can do this with imagery, taglines, or specifically chosen promo items. For example, do you sell yoga gear? Water bottles and workout towels are a great way to get your brand actually used in a class with all those other potential customers.<\/p>\n

Alternative business cards<\/h3>\n

Business cards are still a valuable tool for your networking needs, but why not make a promotional item your business card?<\/p>\n

Don’t shy away from putting your company’s website and other relevant information, in addition to your brand logo, on your freebies.<\/p>\n

Traditional business cards don’t leave a lasting impression the same way that an item used over and over again (such as a pen), will.<\/p>\n

Employee\u00a0utility<\/h3>\n

Most businesses already provide employees with certain materials (such as office supplies). Take advantage of what’s already a necessary expense by branding these items.<\/p>\n

This makes your employees advertisers without any inconvenience to them and at a very low cost to you.<\/p>\n

Employee incentives<\/h3>\n

Drive your sales team with branded rewards.<\/p>\n

Use your imagination to come up with new ways to motivate employees and reward their hard work (like a good quality company jacket).<\/p>\n

This is a good place to spend more money on cool promotional items because they directly reflect your appreciation of employees driving your sales.<\/p>\n

Storefront takeaway<\/h3>\n

Client appreciation gifts<\/a>, rewards programs, and other customer appreciation freebies are an excellent way to drive return customers and create brand loyalty.<\/p>\n

Mix up your bonus items to keep customers interested, but be consistent with rewarding their contribution to your business.<\/p>\n

Throwing in even a few free samples to a customer, either in person or online, will expose them to other products you sell- which is an opportunity to get them to pay for that same product next time.<\/p>\n

Did you know that statistics show it costs 500% more to acquire new customers than it does to keep current ones<\/a>?<\/p>\n

Conclusion<\/h2>\n

Whether it is simply promotional pens<\/a>, custom T-Shirts<\/a>, high-tech USB flash drives<\/a>, or portable power banks<\/a>, using promotional items<\/a> well will lead to increased success for your business.<\/p>\n

Distributing cool promotional items are a unique way to create a long-lasting marketing campaign that automatically does most of the work for you.<\/p>\n","protected":false},"excerpt":{"rendered":"

Everyone loves freebies, which is why staying top-of-mind with your customers using cool promotional items is the way to go! Did you know it’s been\u00a0proven that promotional items are both high-impact and cost-effective? Promotional materials can be used in many ways.\u00a0Staying visible in the mind of both current and potential customers is a great way […]<\/p>\n","protected":false},"author":2,"featured_media":20641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-20090","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-promotional-marketing-strategies"],"yoast_head":"\n5 Ways Cool Promotional Items Leave Lasting Impressions<\/title>\n<meta name=\"description\" content=\"What better way to send a message than with the perfect gift? 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