{"id":20107,"date":"2017-04-20T08:25:52","date_gmt":"2017-04-20T13:25:52","guid":{"rendered":"http:\/\/dev2.www.ipromo.com\/blog\/?p=20107"},"modified":"2018-06-08T11:45:28","modified_gmt":"2018-06-08T15:45:28","slug":"free-products-good-marketing","status":"publish","type":"post","link":"https:\/\/blog.ipromo.com\/free-products-good-marketing\/","title":{"rendered":"Are Free Products Good for Marketing?"},"content":{"rendered":"<p>Are Free Products Good for Marketing?<\/p>\n<p>Did you know that <a href=\"https:\/\/www.linkedin.com\/pulse\/25-insane-true-facts-promotional-products-jansen-white-matt-gray\">53% of people<\/a> who have received free products from a company use these items about once every week?<\/p>\n<p>In fact, <a href=\"http:\/\/media.asicentral.com\/resources\/impressions-study-2016.pdf\">over 30% of Americans<\/a> own a free promotional bag given to them by a brand, and likely bearing its logo.<\/p>\n<p>If you&#8217;ve thought about gifting customers and trade show attendees free products, maybe you&#8217;ve wondered if it&#8217;s\u00a0really\u00a0worth it.<\/p>\n<p>In this post, we&#8217;re going to tell you why giving away <a href=\"https:\/\/www.ipromo.com\/blog\/easily-attract-attention-trade-fair\/\">free products<\/a> help your business!<\/p>\n<h2>1. They Create Buzz Around Your Brand<\/h2>\n<p>Have you just launched your company?<\/p>\n<p>Done a major rebranding?<\/p>\n<p>Just looking for a way to end a sales slump?<\/p>\n<p>Promotional products can help. Plus, since everyone loves free stuff, it&#8217;s pretty much a guarantee that people will start sharing their SWAG on social media.<\/p>\n<p>That means you&#8217;ll get lots of eyes on your brand&#8217;s logo and products &#8211; even people that didn&#8217;t get a goodie bag full of <a href=\"https:\/\/www.ipromo.com\/\"><strong>promotional products<\/strong><\/a>. That&#8217;s a great way to access a wide market!<\/p>\n<h2>2. They&#8217;re a Great Hook<\/h2>\n<p>Be honest: how many times have you stopped to check out a table of food because someone was giving away free samples?<\/p>\n<p>Have you ever filled out a survey or listened to a pitch because you wanted a t-shirt or a tote bag?<\/p>\n<p>We know you have. You got what you wanted,\u00a0and\u00a0you listened to a pitch that may have convinced you to work with that company or buy their products.<\/p>\n<p>Free items are a small investment that can be a lot more effective than traditional advertising methods because you&#8217;re already doing something to benefit the customer by giving them a gift.<\/p>\n<h2>3. They Get People In Your Doors Again<\/h2>\n<p>You know how people get that just-fell-in-love, dazed and happy look in their eyes when they talk about all the free samples they had at Costco that weekend?<\/p>\n<p>Well, chances are, all the freebies convinced them to make a trip to Costco a part of their weekly (or monthly) routine.<\/p>\n<p>The same can be said of promotional products.<\/p>\n<p>When people know you&#8217;re a brand that gives away free stuff, they&#8217;re a lot more likely to come through your stores regularly.<\/p>\n<p>They may get a free product, but often, these promotional products end up paying for themselves when customers add more things to their shopping carts when they come to get them.<\/p>\n<p>Need proof that it works? Just check how full your cart is the next time you walk out of stores like Costco.<\/p>\n<h2>4. It&#8217;s Crazy Affordable Advertising<\/h2>\n<p>Are you getting tired of spending tons of money every month on advertising campaigns that just don&#8217;t seem to be working?<\/p>\n<p>Instead, think about how customized and branded promotional products could be a much more targeted and wider reaching marketing plan.<\/p>\n<p>Lots of eyes will be on your products every day. Affordable and highly effective promotional products include <a href=\"https:\/\/www.ipromo.com\/promo-products\/1139\/T-SHIRTS.html\">Custom T-Shirts<\/a>, <a href=\"https:\/\/www.ipromo.com\/promo-products\/149\/Sport-Bottles.html\">Water Bottles<\/a>, <a href=\"https:\/\/www.ipromo.com\/promo-products\/300\/Ballpoint-Pens.html\">Custom Ballpoint Pens<\/a>, <a href=\"https:\/\/www.ipromo.com\/promo-products\/533\/Mobile-Stands.html\">Phone Stands<\/a> and <a href=\"https:\/\/www.ipromo.com\/promo-products\/729\/COFFEE.html\">Coffee Mugs<\/a>.<\/p>\n<p>Both the customer that sees your magnet every time she opens her fridge, and the people who&#8217;ve never heard of your brand, but see someone jogging in a hat with your logo on it in the park.<\/p>\n<h2>Ready to Start Giving Away Free Products?<\/h2>\n<p>Hopefully, now you&#8217;re convinced that it&#8217;s time to start giving away free products to help advertise your brand!<\/p>\n<p>But where can you find the best promotional products out there?<\/p>\n<p>That&#8217;s where we come in!<\/p>\n<p>Get in touch with us today to learn all about the wide range of free products we can create for your brand. We make <a href=\"https:\/\/www.ipromo.com\/promo-products\/20007\/Drinkware.html\">custom drinkware<\/a>, <a href=\"https:\/\/www.ipromo.com\/promo-products\/20006\/Umbrellas.html\">umbrellas<\/a>, <a href=\"https:\/\/www.ipromo.com\/promo-products\/20011\/Pens.html\">pens<\/a>, and more!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are Free Products Good for Marketing? Did you know that 53% of people who have received free products from a company use these items about once every week? In fact, over 30% of Americans own a free promotional bag given to them by a brand, and likely bearing its logo. If you&#8217;ve thought about gifting [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":20629,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-20107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-promotional-marketing-strategies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Are Free Products Good for Marketing?<\/title>\n<meta name=\"description\" content=\"Are you thinking about giving away free products? You&#039;re on the right track. 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