{"id":21552,"date":"2018-07-26T14:02:38","date_gmt":"2018-07-26T19:02:38","guid":{"rendered":"https:\/\/www.ipromo.com\/blog\/?p=21552"},"modified":"2019-02-20T08:20:15","modified_gmt":"2019-02-20T14:20:15","slug":"from-silicon-valley-to-shark-week-how-custom-socks-have-become-one-of-the-hottest-promotional-products","status":"publish","type":"post","link":"https:\/\/blog.ipromo.com\/from-silicon-valley-to-shark-week-how-custom-socks-have-become-one-of-the-hottest-promotional-products\/","title":{"rendered":"From Silicon Valley to Shark Week; How Custom Socks Have Become One Of The Hottest Promotional Products"},"content":{"rendered":"<h2><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-21492\" src=\"https:\/\/www.ipromo.com\/blog\/wp-content\/uploads\/2018\/07\/custom-full-color-socks-being-worn-300x300.jpg\" alt=\"Full Color Custom Argyle Socks\" width=\"300\" height=\"300\" srcset=\"https:\/\/blog.ipromo.com\/wp-content\/uploads\/2018\/07\/custom-full-color-socks-being-worn-300x300.jpg 300w, https:\/\/blog.ipromo.com\/wp-content\/uploads\/2018\/07\/custom-full-color-socks-being-worn-150x150.jpg 150w, https:\/\/blog.ipromo.com\/wp-content\/uploads\/2018\/07\/custom-full-color-socks-being-worn-768x768.jpg 768w, https:\/\/blog.ipromo.com\/wp-content\/uploads\/2018\/07\/custom-full-color-socks-being-worn-1024x1024.jpg 1024w, https:\/\/blog.ipromo.com\/wp-content\/uploads\/2018\/07\/custom-full-color-socks-being-worn-100x100.jpg 100w, https:\/\/blog.ipromo.com\/wp-content\/uploads\/2018\/07\/custom-full-color-socks-being-worn.jpg 1064w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/h2>\n<p>Fashion is all about showing your true colors and unique personality. That being said, the office normally isn\u2019t a place where you use fashion to make a statement. However, it seems as though that concept might be changing. A new trend has been growing that involves corporations and employees wearing unique custom branded socks with their employers logo on them.<\/p>\n<p>People in offices around the world are now using colorful and stylish socks as a means to express their individuality. The <a href=\"https:\/\/www.ipromo.com\/promo-products\/20083\/Custom-Socks.html\">custom socks<\/a> frenzy is officially here, and it\u2019s easy to see why. Socks are a great way to add some style and color to an otherwise conservative outfit. They are useful, comfortable, fully customizable, which make them the ideal promotional product. Everyone can always use another pair of socks!<\/p>\n<p><a href=\"https:\/\/www.ipromo.com\/promo-products\/20083\/Custom-Socks.html\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-21563\" src=\"https:\/\/www.ipromo.com\/blog\/wp-content\/uploads\/2018\/07\/custom-socks-company-designs.jpg\" alt=\"Custom Socks Designed For Companies\" width=\"1400\" height=\"230\" srcset=\"https:\/\/blog.ipromo.com\/wp-content\/uploads\/2018\/07\/custom-socks-company-designs.jpg 1400w, https:\/\/blog.ipromo.com\/wp-content\/uploads\/2018\/07\/custom-socks-company-designs-300x49.jpg 300w, https:\/\/blog.ipromo.com\/wp-content\/uploads\/2018\/07\/custom-socks-company-designs-768x126.jpg 768w, https:\/\/blog.ipromo.com\/wp-content\/uploads\/2018\/07\/custom-socks-company-designs-1024x168.jpg 1024w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/a><\/p>\n<hr \/>\n<h2>The Facts About Socks<\/h2>\n<p>A recent study revealed that on average people buy <strong>12-14 pairs<\/strong> of socks every year. The sock industry is expected to grow <strong>6.7% worldwide from 2018 to 2025<\/strong> and will be worth an estimated <strong>$75.10 billion<\/strong>. Custom socks became one of the hottest promotional products in 2018 and that popularity is only expected to grow. Why do companies love promotional socks so much? Well, they generate up to <strong>500% more referrals<\/strong> from satisfied customers than other promotional products.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/fwCqRWna3DQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<hr \/>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-21571\" src=\"https:\/\/www.ipromo.com\/blog\/wp-content\/uploads\/2018\/07\/custom-shark-week-socks.jpg\" alt=\"Custom Socks For Shark Week\" width=\"375\" height=\"281\" srcset=\"https:\/\/blog.ipromo.com\/wp-content\/uploads\/2018\/07\/custom-shark-week-socks.jpg 500w, https:\/\/blog.ipromo.com\/wp-content\/uploads\/2018\/07\/custom-shark-week-socks-300x225.jpg 300w, https:\/\/blog.ipromo.com\/wp-content\/uploads\/2018\/07\/custom-shark-week-socks-86x64.jpg 86w\" sizes=\"auto, (max-width: 375px) 100vw, 375px\" \/><\/h2>\n<h2>How Companies Use Custom Branded Socks<\/h2>\n<p>Businesses understand the power that a trending product can provide. The Discovery Channel recently partnered with Sock Fancy, a company that offers a subscription sock service, to create custom <a href=\"https:\/\/www.prnewswire.com\/news-releases\/just-in-time-for-shark-week-sock-fancy-teams-up-with-discovery-channel-to-produce-a-limited-edition-sock-collection-300669748.html\">\u201cShark Week\u201d socks<\/a> in order to help promote the channel\u2019s infamous week. Even startups are getting in on the fun.<\/p>\n<p>The young tech company <a href=\"https:\/\/www.wired.com\/2012\/10\/socks-are-the-new-hoodie-startup-swag\/\">IFTTT<\/a> has their own standard issue neon argyle socks that help to differentiate their brand and welcome in new employees. It\u2019s now quite common for <a href=\"https:\/\/www.ipromo.com\/promo-products\/20083\/Custom-Socks.html\">customized colorful socks<\/a> to pop up in meetings and board rooms around the business world. Younger workers are particularly fond of the trend. Companies have found that their sock campaigns really work because the giveaway is unusual and people connect to the brand in a fun and unique way.<\/p>\n<div class=\"bs-quote-clearfix clearfix\">\t<blockquote  class=\"bs-quote bs-quote-10 bsq-t1 bsq-s10 bsq-center\">\n\t\t<div class=\"quote-content\">\n\t\t\t<p>Nocking Point, a celebrity-owned winery with a huge market for merchandise, requested a unique item to add to their current offering. They were instantly enamored by the socks, placed a 1,000+ pair order and have since placed two re-orders because of the popularity of the socks among all their fans and fellow connoisseurs.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"quote-author\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"quote-author-name\">\t\t\t\t\t\t\t\t\t\t\tNocking Point Winery\t\t\t\t\t\t\t\t\t\t<\/span>\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"quote-author-job\">Walla Walla, WA<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/blockquote>\n<\/div>\n<h2>Customers Will Remember Your One of a Kind Socks<\/h2>\n<p><a href=\"https:\/\/www.ipromo.com\/promo-item\/SOC-CREWBK\/Crew-Full-Color-Custom-Sock-With-Black-Heel-%2526-Toe.html?cid=20083\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-21562\" src=\"https:\/\/www.ipromo.com\/blog\/wp-content\/uploads\/2018\/07\/full-sub-crew-custom-sock-featured-300x300.jpg\" alt=\"Full Color Custom Socks With Black Heel and Toe\" width=\"265\" height=\"265\" srcset=\"https:\/\/blog.ipromo.com\/wp-content\/uploads\/2018\/07\/full-sub-crew-custom-sock-featured-300x300.jpg 300w, https:\/\/blog.ipromo.com\/wp-content\/uploads\/2018\/07\/full-sub-crew-custom-sock-featured-150x150.jpg 150w, https:\/\/blog.ipromo.com\/wp-content\/uploads\/2018\/07\/full-sub-crew-custom-sock-featured-100x100.jpg 100w, https:\/\/blog.ipromo.com\/wp-content\/uploads\/2018\/07\/full-sub-crew-custom-sock-featured.jpg 500w\" sizes=\"auto, (max-width: 265px) 100vw, 265px\" \/><\/a>As you can see, custom branded socks are the go-to promotional product. <a href=\"https:\/\/www.ipromo.com\/\"><strong>iPromo<\/strong><\/a> can help design the perfect <a href=\"https:\/\/www.ipromo.com\/promo-products\/20083\/Custom-Socks.html\">custom socks<\/a> to promote your brand and help your company stand out as the one-of-a-kind business that it is. Our selection of custom socks is expansive and provides a lot of different options for your next promotional marketing offering.<\/p>\n<p>Any color, design, logo, or message you can think of can put onto our socks. We\u2019ve noticed that the most popular sock for creating custom promotional products is the <a href=\"https:\/\/www.ipromo.com\/promo-item\/SOC-CREWBK\/Crew-Full-Color-Custom-Sock-With-Black-Heel-%2526-Toe.html?cid=20083\">full color crew with black heel sock<\/a>. The length of these combined with their large space for customization make these a truly fantastic promotional product.<\/p>\n<h2>Increase Brand Awareness And Boost Employee Morale<\/h2>\n<p>There are a variety of different ways to use <a href=\"https:\/\/www.ipromo.com\/promo-products\/20083\/Custom-Socks.html\">customized socks<\/a> in order to increase brand awareness for your business. If your company deals with several corporate clients, you can use socks as a corporate gift to receive some extra publicity. Your clients will always be happy to receive a comfortable pair of socks sporting your logo. Every time they wear them, they will have a positive association with your company.<\/p>\n<p><a href=\"https:\/\/www.ipromo.com\/promo-products\/20083\/Custom-Socks.html\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-21564\" src=\"https:\/\/www.ipromo.com\/blog\/wp-content\/uploads\/2018\/07\/businesses-branded-custom-socks.jpg\" alt=\"Businesses Brand Socks With iPromo\" width=\"350\" height=\"240\" srcset=\"https:\/\/blog.ipromo.com\/wp-content\/uploads\/2018\/07\/businesses-branded-custom-socks.jpg 525w, https:\/\/blog.ipromo.com\/wp-content\/uploads\/2018\/07\/businesses-branded-custom-socks-300x206.jpg 300w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/a>Using socks as a <a href=\"https:\/\/www.ipromo.com\/blog\/relationship-company-culture-employee-motivation\/\">gift to your employees<\/a> can also help to increase their loyalty and encourage them to show off their pride for their company. Winter is a great time to give out custom socks, as the colder months are classic sock weather. Also, if your company has a sports team, you can use <a href=\"https:\/\/www.ipromo.com\/promo-item\/SOC-CLSQUT\/Quarter-Length-Full-Color-Sock.html?cid=20083\">custom sport socks<\/a> to increase team spirit and respect for the company. The applications for using customized socks as <a href=\"https:\/\/www.ipromo.com\">promotional products<\/a> are seemingly endless.<\/p>\n<p>&nbsp;<\/p>\n<h2>Designing Custom Socks Is Simple With iPromo<\/h2>\n<p>Now that you\u2019re on board with the sock trend and understand the potential benefits associated with choosing socks as a promotional product offering, we\u2019d like to remind you how simple the process of creating a custom sock with <a href=\"https:\/\/www.ipromo.com\/\">iPromo<\/a> really is. We have a full service design team on staff that is standing by to help your dreams become a reality.<\/p>\n<p><a href=\"https:\/\/www.ipromo.com\/promo-products\/20083\/Custom-Socks.html\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-21568\" src=\"https:\/\/www.ipromo.com\/blog\/wp-content\/uploads\/2018\/07\/customizing-socks-with-ipromo-is-easy.jpg\" alt=\"Ordering Custom Socks Is Easy With iPromo\" width=\"400\" height=\"341\" srcset=\"https:\/\/blog.ipromo.com\/wp-content\/uploads\/2018\/07\/customizing-socks-with-ipromo-is-easy.jpg 400w, https:\/\/blog.ipromo.com\/wp-content\/uploads\/2018\/07\/customizing-socks-with-ipromo-is-easy-300x256.jpg 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a>Our sock designs provide endless opportunities for customization and creativity. Additionally, if you want to go with a simple and straightforward design, you can always put your logo on one of iPromo\u2019s <a href=\"https:\/\/www.ipromo.com\/promo-products\/20083\/Custom-Socks.html\">argyle style socks<\/a> for some classy boardroom approved brand recognition.<\/p>\n<p>No matter what design you ultimately go with, you can rest assured that the process will be easy and that your socks wills be a big hit. You can really make an impact with your next promotional marketing campaign, and we would love to help that happen! If you would like to hear more about how <a href=\"https:\/\/www.ipromo.com\/\">iPromo<\/a> can help create the perfect customized sock, please reach out to us today.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fashion is all about showing your true colors and unique personality. That being said, the office normally isn\u2019t a place where you use fashion to make a statement. However, it seems as though that concept might be changing. A new trend has been growing that involves corporations and employees wearing unique custom branded socks with [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":21567,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,21,56,68,75,4,72,136,17,15],"tags":[],"class_list":["post-21552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apparel","category-branding","category-corporate-gifts","category-employee-engagment","category-bs-fashion","category-featured-products","category-innovative-unique","category-product-guides","category-promotional-marketing-strategies","category-promotional-products-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From Silicon Valley to Shark Week; How Custom Socks Have Become One Of The Hottest Promotional Products - iPromo Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.ipromo.com\/from-silicon-valley-to-shark-week-how-custom-socks-have-become-one-of-the-hottest-promotional-products\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Silicon Valley to Shark Week; How Custom Socks Have Become One Of The Hottest Promotional Products - iPromo Blog\" \/>\n<meta property=\"og:description\" content=\"Fashion is all about showing your true colors and unique personality. That being said, the office normally isn\u2019t a place where you use fashion to make a statement. However, it seems as though that concept might be changing. A new trend has been growing that involves corporations and employees wearing unique custom branded socks with [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.ipromo.com\/from-silicon-valley-to-shark-week-how-custom-socks-have-become-one-of-the-hottest-promotional-products\/\" \/>\n<meta property=\"og:site_name\" content=\"iPromo Blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-26T19:02:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-20T14:20:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.ipromo.com\/wp-content\/uploads\/2018\/07\/How-Custom-Branded-Socks-Became-The-Hottest-promotional-Product.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"430\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Leo Victor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Leo Victor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/from-silicon-valley-to-shark-week-how-custom-socks-have-become-one-of-the-hottest-promotional-products\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/from-silicon-valley-to-shark-week-how-custom-socks-have-become-one-of-the-hottest-promotional-products\\\/\"},\"author\":{\"name\":\"Leo Victor\",\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/#\\\/schema\\\/person\\\/cfde499b88781bfae872e6ad282811d6\"},\"headline\":\"From Silicon Valley to Shark Week; 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