{"id":22050,"date":"2018-12-12T16:31:19","date_gmt":"2018-12-12T22:31:19","guid":{"rendered":"https:\/\/www.ipromo.com\/blog\/?p=22050"},"modified":"2023-01-10T13:06:10","modified_gmt":"2023-01-10T19:06:10","slug":"custom-bic-lighters-will-ignite-your-brand","status":"publish","type":"post","link":"https:\/\/blog.ipromo.com\/custom-bic-lighters-will-ignite-your-brand\/","title":{"rendered":"Custom BIC Lighters Will Ignite Your Brand"},"content":{"rendered":"

Unlike a lot of throw-away promotional merchandise that companies give out, lighters are a well-received promotional gift. We\u2019ll be diving into why custom BIC lighters<\/strong><\/a> in particular delight customers and create a memorable act of reciprocity.<\/p>\n

We\u2019ll also be discussing how you can create a positive association between your brand using our BIC range<\/a>. With this information you\u2019ll be able to utilize a highly effective form of brand recognition.<\/p>\n

Why BIC?<\/h2>\n

\"Custom<\/h2>\n

BIC is a high-quality brand, one that\u2019s worth the investment. People understand them to be reliable and that\u2019s why they hold the #1 spot as top-selling lighter in America. Whoever receives your complimentary gifts will associate your brand with BIC. You can piggyback off their success and take on the longstanding reputation of a superior business.<\/p>\n

Every BIC lighter<\/a> undergoes more than 50 separate, automatic quality checks during the manufacturing process. It\u2019s a good idea to purchase not necessarily expensive promotional goodies, but definitely, ones that are of a high quality.<\/p>\n

If a potential customer receives a lighter that breaks two weeks in, they\u2019re probably going to have doubts about the quality of your<\/i> product. We\u2019ve been around the block since 1999, and have learned in that time the brands and ranges that convert customers, and BIC is a firm favorite in our store.<\/p>\n

\"Custom<\/a><\/p>\n

Why are lighters an effective marketing tool?<\/h2>\n

If you want to engage with people on a professional level, you have to look beyond their title or what they can do for you. A great promotional product is more often than not something they will enjoy at home or one that slots into their lifestyle rather than something that\u2019s office-related.<\/p>\n

You see, marketing is all about brand association. By injecting your brand with personality and giving your customers goodwill gestures that they find useful, you\u2019re seen as current and likeable. It\u2019s a lot easier to make sales when this is the reputation that precedes you.<\/p>\n

\"Branded<\/a>Another point that needs to be made is that lighters are not singularly associated with smoking anymore. Custom BIC lighters<\/strong><\/a> have plenty of super functional uses from lighting candles before a yoga practice, starting a fire on a camping trip, lighting birthday and creating a toasty fire on a chilly winter\u2019s evening. And each time someone engages in one of these activities, they will be using a custom designed lighter that reflects your brand.<\/p>\n

So how does this affect my business?<\/h2>\n
Establishes customer trust<\/strong><\/h5>\n

Customers love freebies. The same goes for prospective customers, so promo items<\/a> are often the final push to convert a lead into a buyer. Although it can seem like an unimportant act of kindness, it shows customers that you care and that you\u2019re not only about the bottom line.<\/p>\n

The fact that this gesture isn\u2019t necessary, unlike a post-purchase thank you email, holds more meaning.<\/p>\n

Seth Godin is a marketing genius, an entrepreneur and an author of eighteen books largely most of which discuss the best marketing tactics of the digital age.<\/p>\n

And here\u2019s what he has to say about freebies<\/a>:<\/p>\n

\u201cIn the digital world, the more free samples you give away, the better you do. The miserly mindset that afflicts the merchant watching inventory walk out the door at the market is counterproductive in the digital world.\u201d<\/p>\n

A customer is so used to receiving 10% off here, and free shipping there, that there\u2019s now an onus for businesses to provide bells and whistles outside of simply providing your product or service.<\/p>\n

Skimping on the customer experience can damage customers\u2019 opinion of you. So although, you may have doubts such as:<\/p>\n