{"id":22253,"date":"2019-01-09T15:38:36","date_gmt":"2019-01-09T21:38:36","guid":{"rendered":"https:\/\/www.ipromo.com\/blog\/?p=22253"},"modified":"2024-02-28T04:38:28","modified_gmt":"2024-02-28T10:38:28","slug":"why-custom-umbrellas-are-underrated-corporate-gifts","status":"publish","type":"post","link":"https:\/\/blog.ipromo.com\/why-custom-umbrellas-are-underrated-corporate-gifts\/","title":{"rendered":"Why Custom Umbrellas are Underrated Corporate Gifts"},"content":{"rendered":"

Ever thought about promotional umbrellas as a gift? Of course you have. Chances are that\u2019s why you\u2019re here. As with most people, I am sure you have plenty of questions about them, especially the benefits over other products.clear umbrellas<\/p>\n

\"PromotionalOverall, custom umbrellas<\/strong><\/a> are underrated promotional gifts and are kept forever. People overlook them as they don\u2019t think they are used as much as other promotional products. While this may be true in some circumstances, I will talk later about how they are used more than you think.<\/p>\n

There are many marketing advantages to customized umbrellas<\/a> that you may not be aware of. Some of these include durability, lasting power, and the ability to utilize a large and diverse printing area. Since they are an underrated and often underutilized promotional item, you will also be out in front of your competition by given them away.<\/p>\n

Let\u2019s take a look at why using personalized umbrellas are a great marketing idea for any business.<\/p>\n

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\"Custom<\/a><\/p>\n

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Why Promotional Umbrellas?<\/h2>\n

You already know that promotional items make great gifts, but why umbrellas specifically?<\/p>\n

Well first of all, umbrellas are kept forever. Even though they are not used every day, everyone keeps them in case they are needed. This means that even if they are not used immediately, they will always be pulled out of the closet eventually.<\/p>\n

Items such as promotional umbrellas<\/a> help you get more impressions down the road, instead of just immediate impressions when someone first receives the gift. It is like a commercial that pops up every time its opened (pun intended).<\/p>\n

\"PromotionalUmbrellas are useful to people. Everyone can use one as opposed to certain promotional items such as customized golf balls<\/a> or flying discs<\/a> which are meant for a specific audience. Not everyone plays golf, but everyone will need an umbrella at some point in their life.<\/p>\n

In addition to being kept forever, umbrellas also last forever. Apparel will wear out over time with normal wear and tear as well as washing. Other items will also lose their appeal through wear and tear. Umbrellas are built to withstand harsh elements like rain and sun, so you know they are durable and last a long time.<\/p>\n

With that in mind, don\u2019t forget that umbrellas can be used for more than just the rain. In warmer climates, they can shield you from the sun. As such, don\u2019t be hesitant to give them away if you live in the southern portion of the United States. It could be the perfect item for someone who lives in areas where the temperature reaches 90 degrees or more.<\/p>\n

Finally, many people don\u2019t currently have an umbrella. As it is not an item used on a daily basis, people often forget them until they need them. Giving them as a gift will not only fill a need, but they will remember you when the time finally comes that they need it.<\/p>\n

So how can you customize a promotional umbrella?<\/p>\n

\"How<\/a><\/p>\n

Promotional Umbrellas with Custom Logos<\/h2>\n

One way to increase your presence is using personalized umbrellas with your custom logo. Logos are a branding tool and remind people of your brand each and every time they see it.<\/p>\n

Have you ever played the game \u201cName That Logo<\/a>?\u201d<\/p>\n

\"PromotionalPeople identify certain products with logos. What happens when you see the McDonald\u2019s arches? Most people get hungry. Same rule applies with other logos. It reminds people of a brand and their products and can lead to more sales for your company.<\/p>\n

It takes five to seven brand impressions<\/a> for someone to remember you. So, the more you put your logo in front of someone, the more likely you are to make a lasting impression. But also remember that first impressions are just as important and having that impression on an umbrella can do both.<\/p>\n

According to Malcolm Galdwell, first impressions are also likely to spark buying decisions, as are images that spark the memory of your brand.<\/p>\n

\u201cBuyers make most decisions by relying on their two-second first impressions based on stored memories, images and feelings,\u201d says Galdwell.<\/p><\/blockquote>\n

Whatever you sell, you want people to remember you when they see your logo. You want them to identify a specific product with your business and putting your logo in front of them is one of the ways to do it.<\/p>\n

The more impressions you have with them, the more likely you are to trigger the memory of your brand next time they see the logo.<\/p>\n

\"Stand<\/a><\/p>\n

Printing Surfaces:<\/h2>\n

Now that you know the various types of promotional umbrellas, let\u2019s take a look at how you can maximize the printing surface.<\/p>\n

No matter what you decide to put on an umbrella, remember that you have one of the largest surfaces of any promotional products to work with. Most umbrellas range between 36 and 60 inches. That means you have three to five feet of printing surface as opposed to a hat, mug, or ink pen. Some umbrellas even come in larger sizes.<\/p>\n

Customized promotional umbrellas are basically a walking billboard for your brand based on their size alone.<\/p>\n

TIP \u2013 Many workplaces do not have a community umbrella. Hand these out to your local businesses to use for employees who go outside to smoke or walk to their cars when they forget their own umbrella.<\/p><\/blockquote>\n

You have multiple printing surfaces on umbrellas. You can choose to have your message on a single panel or on multiple panels. The more surface you utilize, the more impressions you are likely to receive.<\/p>\n

The surface also allows for multiple images. For instance, you can have your main logo on some of the panels and a secondary logo (or company name) on the other panels.<\/p>\n

The size and contour of promotional umbrellas gives you unlimited options when it comes to promoting your brand.<\/p>\n

Types of Promotional Umbrellas<\/h2>\n

As already noted, umbrellas can come in many different sizes. However, there are also several different styles and features to choose from.<\/p>\n