{"id":22262,"date":"2019-01-14T15:25:00","date_gmt":"2019-01-14T21:25:00","guid":{"rendered":"https:\/\/www.ipromo.com\/blog\/?p=22262"},"modified":"2024-12-19T09:30:37","modified_gmt":"2024-12-19T15:30:37","slug":"your-guide-to-custom-coffee-mugs-printing-methods","status":"publish","type":"post","link":"https:\/\/blog.ipromo.com\/your-guide-to-custom-coffee-mugs-printing-methods\/","title":{"rendered":"Your Guide to Custom Coffee Mugs & Printing Methods"},"content":{"rendered":"

Coffee is easily one of the most popular drinks throughout the world. Indeed, 64% of Americans<\/a> have at least one cup of coffee every day. But, in order to have coffee, we also need to have something to drink it \"Customfrom. The most common option, of course, is a coffee mug.<\/p>\n

There is a lot of valuable real estate on a mug that would probably be better suited having your company\u2019s logo on it. Custom coffee mugs<\/a> are a delightful way to provide prospective customers with a useful gift that will always remind them positively of your business.<\/p>\n

The statistics in this regard support that assertion. A 2016 Advertising Specialty Institute survey<\/a> showed that consumers were 2.5 times more likely to think positively of promotional items as compared to online or mobile advertising.<\/p>\n

85% of respondents surveyed said they recalled the advertiser on promotional merchandise and were two and a half time more likely to have a positive opinion of promotional products compared to internet marketing. – Advertising Specialty Institute<\/strong><\/p><\/blockquote>\n

There\u2019s no better way to induce positive opinions than to slap your logo design on the very container that gives your clients coffee every morning. It just makes good business sense.<\/p>\n

By that same token, promotional coffee mugs are extremely useful and can be taken to a number of environments, including home, work, or school. This helps improve brand awareness and recognition for years to come. Custom coffee cups also have a cavalcade of other benefits which we will discuss further.<\/p>\n

Everyone Needs a Coffee Mug<\/h2>\n

Coffee mugs are designed perfectly for drinking hot beverages. This may seem like the most obvious statement of the century, but we rarely think about how the design of the coffee mug has endured for so long. It\u2019s just a nice cup with a handle that allows you to hold an otherwise un-hold-able drink.<\/p>\n

No one objects to receiving a coffee mug as a gift. Even in non-promotional, non-business settings, a coffee mug is a great way to show someone that you care because everyone needs a coffee mug.<\/p>\n

\"Custom<\/a>Of course, the fact that everyone needs one means that promotional coffee mugs<\/strong><\/a> are bound to provide ample advertising. It\u2019s almost an inevitability that you have a promotional coffee mug in your home right now. In fact, check your kitchen cabinets and count how many coffee mugs have branded material on them. We\u2019re guessing there is probably a lot.<\/p>\n

Now, think about your relationship with those brands. Do you have a favorable opinion of them? It\u2019s statistically probable. Do you recognize the brand name and what they sell? Also, statistically probable.<\/p>\n

The fact is that everyone needs a coffee cup, and, while they don\u2019t necessarily need a custom<\/em> coffee cup, it doesn\u2019t hurt. It also may help your business gain favorability and brand recognition in the long run.<\/p>\n

Custom Coffee Mugs Can Be Found Anywhere<\/h2>\n

In addition to your kitchen cabinet, it\u2019s also probable that most break rooms at work have a solid collection of disparate coffee mugs. Whether that\u2019s because people brought them from home or because there\u2019s a permanent assemblage of cups at the office, people are still seeing those brands on a daily basis.<\/p>\n

Thus, it makes sense for your company to become a part of that trusty assemblage of coffee cups in break rooms. Of course, custom coffee mugs<\/strong><\/a> can also be seen elsewhere. Teachers and professors often bring their cups to school and sip them in class. Mugs can be found in the kitchen cabinets at a church or even on job sites.<\/p>\n

There is truly no shortage of places where one might encounter a branded coffee mug with your company\u2019s name and logo on it. Again, the ubiquity of coffee mugs means that you are bound to accrue a great deal of impressions over the cup\u2019s lifetime.<\/p>\n

\"Promotional<\/a>Coffee Mugs Last Forever<\/strong><\/p>\n

This is probably an exaggeration, but coffee mugs really do last forever. Barring an unfortunate fall from the high shelf in the cabinet, most personalized coffee mugs<\/strong><\/a> will remain in homes, break rooms, churches, on jobsites, and on teachers\u2019 desks for decades to come.<\/p>\n

It is, again, very probable that you have owned a coffee mug for decades without even realizing it. The mug also probably shows very little damage and continues to serve its purpose admirably. This really drives home the point that coffee mugs are both an excellent gift and a great way to increase brand recognition.<\/p>\n

People also love familiarity. Being able to see the same coffee mug day after day will put a smile on their face. If your logo is on that cup, it will naturally bring a smile to their face, as well.<\/p>\n

Ample Space for Designs<\/h2>\n

Coffee cups also allow you to let your creativity flourish. Although mugs are generally fairly small, there\u2019s plenty of room to get your point across and create a truly flashy design. Many companies will simply opt to place their logo on the side of the coffee mug and call it a day.<\/p>\n

But, there are many routes you can go if you so choose. For instance, you can create a design that:<\/p>\n