{"id":22479,"date":"2019-01-23T16:08:19","date_gmt":"2019-01-23T22:08:19","guid":{"rendered":"https:\/\/www.ipromo.com\/blog\/?p=22479"},"modified":"2019-12-30T08:44:05","modified_gmt":"2019-12-30T14:44:05","slug":"thoughtful-corporate-gifts-for-employees-and-clients-in-2020","status":"publish","type":"post","link":"https:\/\/blog.ipromo.com\/thoughtful-corporate-gifts-for-employees-and-clients-in-2020\/","title":{"rendered":"Thoughtful Corporate Gifts for Employees and Clients in 2020"},"content":{"rendered":"

\"Custom<\/a>The idea of corporate gift giving to long time clients has long been debated; however, experts would largely agree that customized corporate gifts in 2020 are a must for any business who wants to retain their current client base and create brand loyalty.<\/p>\n

According to Forbes<\/a>, \u201cIn an increasingly competitive and crowded global economy corporate gifting is now a critical art and science precisely because a company\u2019s financial stability depends on it.\u201d<\/p>\n

We have previously discussed the importance of giving corporate gifts<\/a>, but want to take the time here to focus more on corporate gifts specifically for clients. It is such an important part of what a business must do to retain customers that many companies have developed programs specifically for corporate gift giving.<\/p>\n

So why should you be thinking about the best corporate gifts available for clients?<\/p>\n

Corporate Gifting Benefits<\/h2>\n

Having a program designed to give corporate gifts to clients can also help retain current customers. According to ASI, it is cheaper to retain current customers<\/a> than it is to obtain new ones. Focusing more of your advertising budget on customer retention is a great way to increase your bottom line.<\/p>\n

\"Custom<\/p>\n

So, other than retaining customers, what are some of the main reasons to implement such a program?<\/p>\n

    \n
  1. A personalized gift can reinforce your brand\u2019s image.<\/li>\n
  2. Shows customers they are not just \u201cone and done\u201d and that you actually care about them.<\/li>\n
  3. It\u2019s something your competition is not likely doing.<\/li>\n
  4. Makes clients feel a more personal connection to you and your brand.<\/li>\n<\/ol>\n

    Reciprocation is also a great benefit. When a customer receives a gift from you, they feel more obligated to purchase from you than your competition.<\/p>\n

    With these in mind, what are some best practices to corporate gift giving?<\/p>\n

    Make the Gift about the Client, Not You<\/h2>\n

    If you are simply looking for an opportunity to put your logo in front of someone, you are not really giving a gift, you are promoting yourself. The benefit of a brand impression should be secondary in your mind.<\/p>\n

    Make something personal for the client. Don\u2019t just send them something generic you send to everyone.<\/p>\n

    \u201cThe best gifts are those that show you have paid attention to your clients\u2019 interests,\u201d writes Bill Cates for HubSpot<\/a>. \u201cIf your client is into fishing, buy him or her a book with beautiful photos on great fishing spots. When your gift is tailored to their special interest, you get way more bang for your buck.\u201d<\/p>\n

    \u201cWhen\u201d you give the gift is just as important and \u201cwhat\u201d the gift is. For instance, clients may not be as impressed when you send a gift on Christmas as opposed to their birthday.<\/p>\n

    \u201cAnother way a company can maximize the impression it makes with customer gifts is to send them at a time other than the holiday season.\u201d – ASI<\/p><\/blockquote>\n

    Many people see Christmas gifting as routine so the impact is not as great. Pick a time that is personal to them such as the anniversary of their business opening or something else important in their life.<\/p>\n

    The best corporate gifts come at random times<\/a>. But, giving a personalized gift can also have a huge impact.<\/p>\n

    Here is what I mean by personalized gifts.<\/p>\n

    Personalized Gifts are More Appreciated<\/h2>\n

    When I talk about personalized gifts, this means something personal for the person receiving them. This could be as simple as adding their name in embroidery<\/a> on a name brand polo shirt<\/a>. It could also mean putting their name next to your logo on a Titleist Golf Ball<\/a>.<\/p>\n

    People who receive a gift that is personalized will be more appreciative than those who don\u2019t.<\/p>\n

    \u201cC-suite executives are especially impacted by a gift that tells a story and facilitates a deeper personal connection,\u201d writes Pamela N. Danzinger<\/a>, \u201cwhich 94% of top executives believe is important to business success.\u201d<\/p>\n

    When you think about it, we are not talking Rocket Science. Wouldn\u2019t you like it if someone gave you a gift personalized for you as opposed to just a generic item with a logo on it?<\/p>\n

    So what are some of the best corporate gifts that incorporate personalization?<\/p>\n

    \"Custom<\/p>\n

    Exercise and Fitness Gifts Are Used By Everyone<\/h2>\n

    Why exercise and fitness gift items<\/a>? Well, people are either healthy (in which case they are using these items), trying to get healthy (same as the previous), or want to get healthy (which means they plan on using these items sometime in the near future).<\/p>\n

    \"customRegardless of the reason, exercise and fitness items make some of the best corporate gifts for clients. If you are not sure what specific item to get, a safe bet is to go with a pedometer<\/a>.<\/p>\n

    A pedometer is a device that counts a person\u2019s steps based on movement of their body. It is able to calculate the number of steps a person takes over the course of a day which can provide beneficial feedback on their exercise goals.<\/p>\n

    People are increasingly use pedometers no matter what their lifestyle. It is great for those trying to maintain health levels while also showing others how much they actually do (or don\u2019t) exercise throughout the course of a day.<\/p>\n

    Here are a few other items to consider:<\/p>\n