{"id":23087,"date":"2019-03-06T15:47:06","date_gmt":"2019-03-06T21:47:06","guid":{"rendered":"https:\/\/www.ipromo.com\/blog\/?p=23087"},"modified":"2024-12-31T08:51:43","modified_gmt":"2024-12-31T14:51:43","slug":"profitable-small-business-marketing-ideas-kiosk-promotions-for-2024","status":"publish","type":"post","link":"https:\/\/blog.ipromo.com\/profitable-small-business-marketing-ideas-kiosk-promotions-for-2024\/","title":{"rendered":"Profitable Small Business Marketing Ideas & Kiosk Promotions for 2024"},"content":{"rendered":"

Running a kiosk is one of the most promising and upcoming businesses for first time entrepreneurs. You really have no cost other than rent and product, which is why you should have plenty of budget to focus on small business kiosk promotions for 2024.<\/p>\n

\u201cMall kiosks offer a unique way in which to operate a retail enterprise — all of the exposure to the natural traffic found in a shopping mall without the overhead of renting an actual storefront space.\u201d \u2013 Houston Chronicle<\/p><\/blockquote>\n

Having a kiosk marketing strategy is key to be successful in this business. People need to remember you and what you do. Your success or failure will greatly depend on your marketing.<\/p>\n

La Mancha Sims from Business2Community agrees, \u201cThe success of a small business depends on the business owner\u2019s ability to market their products and services effectively,\u201d writes Sims<\/a>. \u201cYou may have a great product and stellar customer service, but if people don\u2019t know your business exists, you are not going to have any sales.\u201d<\/p>\n

So now that you know the importance of marketing, let\u2019s look at a few ways to market your new venture.<\/p>\n

\"Mall<\/p>\n

Building A Kiosk in 2024 That Attracts Shoppers<\/h2>\n

You are going to be in a location with natural traffic. Think about it. You don\u2019t need to run advertisements to get people to the mall. This is already done for you. You are simply taking advantage of traffic that is coming due to other advertisers.<\/p>\n

\"CustomRetailers and the mall owner run advertising to attract shoppers. You just need to reach out and grab their attention.<\/p>\n

The first thing you need to do for your kiosk marketing strategy is get people\u2019s attention. The way you do that is to have an attractive branded floor display<\/a>.<\/p>\n

The first is to make it clear what you are selling. Don\u2019t clutter your kiosk with things that are not related to your business (pictures, flyers, etc.). People need to be able to look at your kiosk and immediately know what you are selling. If they don\u2019t, you have a problem.<\/p>\n

Another way is to have flashy d\u00e9cor. You need to draw people\u2019s attention away from the other retailers and the only way to do that is to go flashy. Decorate with lights, glitter, or anything else that will grab people\u2019s attention.<\/p>\n

Keep things clean and stock plenty of items. If you only have a select few items, people really don\u2019t have an inventive to stop. For instance, if you sell sunglasses, carry multiple styles and brands. If you are only selling one style, your kiosk won\u2019t be attractive to those who can walk down to a big box sunglass retailer.<\/p>\n

\"KioskFinally, consider employing video<\/a> on your kiosk. All you need is a laptop and a television screen where you can show the variety of items you sell; or, have it show demonstrations of what you are selling. Which brings us to the next marketing strategy.<\/p>\n

Demonstrations and Free Samples<\/h2>\n

Giving out free samples may seem like annoyance marketing, but it works. People will normally take anything for free, so you have the perfect opportunity to provide your product to thousands of people. They are more likely to look at the sample when they aren\u2019t busy and may even be interested enough to come back and pay you a visit.<\/p>\n

\u201cFree samples can generate a lot of sales for you over time. In some cases, free samples can boost sales by as much as 2,000%.\u201d \u2013 Shopify<\/p><\/blockquote>\n

Always be ready to demonstrate the products you are selling. In fact, having live demonstrations is a good way to attract people walking by.<\/p>\n

An example would be people selling hair care items like curling and flat irons. When you see these at the mall, people are demonstrating on people right before your eyes. This is a great way to draw attention to your kiosk and should be incorporated as part of your small business kiosk promotion.<\/p>\n

\"KioskKiosk Marketing with Promotional Items<\/h2>\n

Promotional items are what we know best. They should be the staple of your kiosk marketing strategy as they work. In fact, if they didn\u2019t work as great marketing tools, we wouldn\u2019t be selling them. However, we understand you may not want to take our word for it. As such, let\u2019s take a look at some independent research.<\/p>\n

The first comes from Promotional Products Association International, a non-for-profit trade association for the promotional product industry. In a recent\u00a0study, they found that 89% of people have received a promotional product in the last six months. Out of those people, 90% remember the brand, 80% remember the marketing message, and 70% of them remember the call to action from the item.<\/p>\n

As a kiosk owner, you should be aware that the same study found 79% of people researched the brand after being given a promotional item. 83% of the people in the study said they are more likely to do business with that brand because of the promotional item.<\/p>\n

Still not convinced? Let\u2019s take a look at a recent\u00a0study by Advertising Specialty Institute. It shows that 85% of people receiving a promotional product have a favorable impression of that brand. It also confirms that people are more likely to do business with a brand the supplied them with a promotional product.<\/p>\n

\"CustomTraditional Kiosk Marketing Versus Use of Promotional Products<\/h2>\n

When it comes to advertising specialties, the cost per impression is lower for promotional products than most traditional forms of marketing.<\/p>\n

The term cost per impression refers to what it cost you for each person who sees your ad. For promotional products, the cost is generally less than a penny per impression. The cost for other advertising is as follows:<\/p>\n