{"id":23683,"date":"2019-05-01T15:36:15","date_gmt":"2019-05-01T20:36:15","guid":{"rendered":"https:\/\/www.ipromo.com\/blog\/?p=23683"},"modified":"2022-11-23T15:29:53","modified_gmt":"2022-11-23T21:29:53","slug":"original-swag-bag-ideas-without-the-oscars-budget","status":"publish","type":"post","link":"https:\/\/blog.ipromo.com\/original-swag-bag-ideas-without-the-oscars-budget\/","title":{"rendered":"Original Swag Bag Ideas Without the Oscar\u2019s Budget"},"content":{"rendered":"

While the term might sound a little silly, swag bags can undoubtedly provide a lot of value for marketers. There are obvious reasons for this. For starters, a bag filled with useful products that are all emblazoned with your logo and branding can make prospective customers feel appreciated and more likely to patronize your business.<\/p>\n

On top of that, the right items in a swag bag<\/a> can act as advertisements in their own right. For instance, a nice t-shirt<\/a> with your logo on it will get worn by the swag bag recipient, possibly bringing in more clients in the process.<\/p>\n

The problem with swag bags nowadays, however, is that the \u201cwow factor\u201d is almost expected. When someone gets a bag at a trade show or other event, they almost anticipate getting a cool (and often pricy) gift.<\/p>\n

\"OscarsBut, very few companies actually have the budget afforded to something like the Oscars, whose luxury swag bags can run up into the six-figure area<\/a>. Not being able to provide your prospective clients with the coolest gadgets and toys might be a letdown, but never fear. There are plenty of swag bag ideas that can still elicit a \u201cwow\u201d from your recipients<\/a>.<\/p>\n

While you may never have an Oscar swag bag, you can still make a lasting impression. Most of these bags are given out at trade shows or conferences. According to the Center for Exhibition Industry Research<\/a>, 99% of marketers believe these events provide unique opportunities that other marketing strategies simply can\u2019t.<\/p>\n

So, how do you make the most of your swag bag without breaking the bank? We\u2019ll let you know below.<\/p>\n

Think about the Package<\/h2>\n

For starters, you will want to ensure that the \u201cbag\u201d aspect of the swag bag will pique the interest of your recipients. If anything, you want the delivery method to be memorable. If you try to cut corners with your budget \"Promotionalby using a bunch of plastic bags you got from a grocery store, then you may be disappointed by your results.<\/p>\n

There are plenty of event bags<\/a> that provide much more functionality beyond the traditional tote<\/a>.  They may offer more storage space, additional pockets, or even zippers to ensure that everything stays snugly inside. These bags are also still relatively inexpensive, making them great for conference swag bags.<\/p>\n

Of course, there\u2019s nothing wrong with a regular tote bag to carry all the swag bag items, either. As long as the fabric is of a high quality and you use a unique and eye-catching design, you will still get a good reaction from your recipients.<\/p>\n

The most inexpensive option is a branded plastic bag<\/a> which can cost less than two quarters each. Again, a nice design can go a long way even with plastic bags like these that may lose a little of their prestige.<\/p>\n

Know Your Demographic<\/h2>\n

You should also try to keep your demographic in mind. Millennials are increasingly more interested in eco-friendliness and might bristle at the sight of a plastic bag. Giving out tote bags and playing up the \u201cgreen\u201d angle might be a boon for you at a trade show. In fact, a recent Nielsen study showed that 85% of millennials expect companies to actively take more environmentally friendly stances.<\/p>\n

If you have it in your budget and you really want to get interesting, you can also opt for non-traditional \u201cbags\u201d \"Custom<\/a>like:<\/p>\n