{"id":24244,"date":"2019-06-24T16:32:24","date_gmt":"2019-06-24T21:32:24","guid":{"rendered":"https:\/\/www.ipromo.com\/blog\/?p=24244"},"modified":"2024-12-04T13:23:57","modified_gmt":"2024-12-04T19:23:57","slug":"company-merchandise-store-for-all-your-corporate-branded-apparel","status":"publish","type":"post","link":"https:\/\/blog.ipromo.com\/company-merchandise-store-for-all-your-corporate-branded-apparel\/","title":{"rendered":"Company Merchandise Store for All Your Corporate Branded Apparel"},"content":{"rendered":"\n

Online company stores have provided businesses with a way to centralize their merchandise and ensure that all branding stays consistent. That\u2019s good to have, particularly when it comes to apparel. Clothes are an important aspect of the operation of any business whether you need uniforms or just want to have some branded apparel out there.<\/p>\n\n\n

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Apparel<\/a> can be a great marketing tool for your brand. In fact, a single promotional t-shirt can produce 3,400 impressions in its lifetime and most individuals (63 percent) keep their promotional shirts for at least a year, according to a recent study by the Advertising Specialty Institute. On top of that, consumers recall the logo and branding associated with promotional products 90% of the time, according to another study by Promotional Products Association International.<\/p>\n\n\n\n

So, it\u2019s clear that having prominent and uniform branding on your apparel can help your cause considerably. A company merchandise store<\/a> can help you achieve that while also ensuring that your employees, organization members, or even students have access to the clothing they need.<\/p>\n\n\n\n

Understanding the Online Corporate Store<\/h2>\n\n\n\n

Online company (or corporate) stores are valuable resources that allow companies to stock specific items for purchase on a sleek and easy-to-use ecommerce platform. <\/p>\n\n\n\n

You may wonder why a company merchandise store is even\nnecessary. After all, you could just as easily order items from iPromo without\nsetting up a company store, right? Well, you could, but a company store makes a\nlot of things easier for you.<\/p>\n\n\n\n

For starters, let\u2019s talk about something we have already mentioned above: consistent branding. As companies grow, they will naturally branch out into multiple locations with multiple departments. At that point, you are going to have multiple branches and department heads looking for apparel to outfit their employees.<\/p>\n\n\n\n

It would be easy for one department to use a different logo or shirt design than another. This can lead to an overall feeling of corporate disunity and confusion among both employees and the general public. An online apparel store can help you avoid this problem by providing an inventory of corporately-approved clothing. Even if you have 40 different locations spread across the entire country, every one of them would have the same access to your hand selected branded apparel as the next.<\/p>\n\n\n\n

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What To Do with Company Stores?<\/h2>\n\n\n\n

Now that we understand what company stores<\/a> are, it\u2019s important to understand how and why companies use them. There are countless reasons why a company or other organization would want to set up an online apparel store or general merchandise store. <\/p>\n\n\n\n

One of the main uses for online apparel stores is to provide employees with clothing that will be seen by prospective clients. For instance, if you have employees attending a trade show or conference, they can simply order a selection of polo shirts or dress shirts with the company logo on them. This ensures that they will be recognizable and that the branding and shirt styles will have been pre-approved at the corporate level.<\/p>\n\n\n\n

Of course, these clothing options can also be a part of each employee\u2019s everyday uniform. This is ideal for ensuring that new employees have easy access to the clothes they need to do their jobs successfully. Again, this also provides clothing with consistent branding across numerous corporate branches.<\/p>\n\n\n

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There are many ways you can use apparel that isn\u2019t part of an employee uniform, including:<\/p>\n\n\n\n