{"id":24482,"date":"2019-07-10T16:33:53","date_gmt":"2019-07-10T21:33:53","guid":{"rendered":"https:\/\/www.ipromo.com\/blog\/?p=24482"},"modified":"2019-07-10T16:39:25","modified_gmt":"2019-07-10T21:39:25","slug":"why-promotional-items-are-more-important-for-businesses-than-ever","status":"publish","type":"post","link":"https:\/\/blog.ipromo.com\/why-promotional-items-are-more-important-for-businesses-than-ever\/","title":{"rendered":"Why Promotional Items Are More Important For Businesses Than Ever"},"content":{"rendered":"\n

Promotional items are becoming more and more important for companies. Even in the age of digital marketing and social media companies should create promotional products that showcase their brand and hand them out to consumers.  <\/p>\n\n\n\n

But why? What makes promotional items so special that even social media can\u2019t accomplish? Keep reading to discover the importance of promotional items.<\/p>\n\n\n\n

\"Custom<\/figure><\/div>\n\n\n\n

What are Promotional Items?<\/h2>\n\n\n\n

Promotional items are products that a company creates or customizes by imprinting their brand name and logo. They\u2019re given out to consumers to increase brand awareness and get the brand in the minds of consumers. Promotional items are often handed out at events, conferences or public areas to attract new customers or develop stronger relationships with existing ones. They\u2019re a way to get into the minds of consumers and create impressions. <\/p>\n\n\n\n

Why Are Promotional Items Important?<\/h2>\n\n\n\n
\"We<\/figure><\/div>\n\n\n\n

Promotional items are important for brands for a variety of reasons. They help foster growth and development in a number of ways:<\/p>\n\n\n\n

Greater Brand Exposure<\/h3>\n\n\n\n

The more you push our products out and get them into the minds of consumers, the more people will become aware of your brand. The power of promotional products is you\u2019re exposing your brand to the public and creating lasting impressions by letting so many consumers use your product. <\/p>\n\n\n\n

These consumers are also carrying your products around and exposing the brand to others, and you never know might give your item away to friends or family. According to the ASI<\/a>, 55% of promotional products are passed along to someone else. This just proves that you never know where your promotional items will end up or who will end up using them.<\/p>\n\n\n\n

Letting People Test Your Product<\/h4>\n\n\n\n

By handing out promotional items, not only are you generating exposure for your brand and increasing brand awareness, but you\u2019re also letting people test your products. If they\u2019re useful and high-quality, consumers will like your products and feel more compelled to your brand. <\/p>\n\n\n\n

They may even start to show interest in other products as they explore your brand. This can generate a very positive impact on sales and generate positive word-of-mouth, a cost-effective form of marketing where consumers recommend your products to friends, family, and coworkers. Promotional products are important as tangible experiences can be worth more than you think.<\/p>\n\n\n\n

\"2019<\/figure><\/div>\n\n\n\n

Greater Recognition and Recall<\/h3>\n\n\n\n

The more people you expose to your brand, the better they\u2019ll be able to recognize and recall your products. Promotional items are important because when you give consumers their own items to take with them, each time they use the product they\u2019ll be exposed to the brand name and logo and be able to better recognize the brand.<\/p>\n\n\n\n

\"85%<\/figure><\/div>\n\n\n\n

Increased Customer Loyalty<\/h3>\n\n\n\n

By giving out products you\u2019re developing deeper relationships with consumers. If they use your products regularly and benefit from them or form positive associations as they use them, they will start to form an emotional connection with your brand. This can lead to greater sales for other products and even brand loyalty when consumers like your products enough to become loyal customers. <\/p>\n\n\n\n

Works Like a Modern Business Card<\/h3>\n\n\n\n

Business cards aren\u2019t necessary when you\u2019re handing out promotional products because they essentially act in the same way. Considering the prevalence of social media, digital marketing, and the internet, it\u2019s become extremely easy for consumers to go online and find the information they need about a brand. <\/p>\n\n\n\n

By giving out products showcasing your brand\u2019s name and logo you\u2019re giving consumers the information they need to search up your brand, find information about it, and gain access to your products. They don\u2019t need all of your information on a card – they just need the name of your business and a visual that differentiates it from others. You just need to make sure you have a strong social media presence, a well-functioning and easy-to-navigate website, and accessible products. <\/p>\n\n\n\n

\"Promotional<\/figure><\/div>\n\n\n\n

Examples of Promotional Items<\/h4>\n\n\n\n

The types of promotional items you create don\u00b4t have to be limited. You can give out any items you think consumers would benefit from, whether they\u2019re trendy, creative, or unique. Popular items are branded pens and writing instruments, custom apparel, bags, drinkware, power banks, and other technological products. <\/p>\n\n\n\n

Whatever you choose, make sure they satisfy the two reasons<\/a> why people keep promotional products – quality and utility. You want to make sure they\u2019re high in quality so that people will want to use them frequently and they\u2019ll last consumers a long time. In terms of utility, you want people to have a want or a need that makes them actually want to use your products. Don\u2019t forget to incorporate your brand\u2019s name and logo on the surface so you can generate exposure.<\/p>\n\n\n\n

\"Promotional<\/figure><\/div>\n\n\n\n

There are other tips and strategies that you should keep in mind when designing promotional items to grow your brand effectively:<\/p>\n\n\n\n

Consider Your Target Audience<\/h3>\n\n\n\n

The first step to coming up with promotional products for your brand is thinking about your target audience. Who are they? What are their needs, wants, and interests? If you want to reap the benefits of promotional products you\u2019ll need to hand out items that resonate with consumers, that they can understand, connect with, and want to use. You want to make sure they like the products and will actually use them on a regular basis.<\/p>\n\n\n\n

\"Custom<\/figure><\/div>\n\n\n\n

Set a Clear Objective<\/h3>\n\n\n\n

Before you start designing your product, it\u2019s important to determine what your objectives are. Are you looking to increase overall brand awareness, or are you focusing on quality over quantity and want to attract a few long-term customers within a short period of time? Depending on your goal, you may approach promotional marketing differently. <\/p>\n\n\n\n

For instance, if you\u2019re looking to attract a few high-value customers fast, then you might need to spend more on your products, give out less, and attend certain events to target the specific demographic you\u2019re going after. On the other hand, if you\u2019re focusing on generating greater exposure for your brand then you may give out a greater number of items that are lower in price at events that are less specific and attract greater numbers of people.<\/p>\n\n\n\n

Make Your Products Stand Out<\/h3>\n\n\n\n

Why is promotional marketing important? Because it\u2019s a way to not only gain exposure for your brand but to showcase its personality. You don\u2019t want your products looking the same as every other company\u2019s. Create a product that captures people\u2019s attention, intrigues them, and makes them want to have their own. Whether it\u2019s a bright color scheme, an unexpected product, or creative designs, your items should stand out in the crowd. This can encourage people to show them off to friends, family, and coworkers, or post about them on social media and generate even greater exposure.<\/p>\n\n\n\n

\"Promotional<\/figure><\/div>\n\n\n\n

Create a Budget<\/h3>\n\n\n\n

Promotional marketing can be an effective low-cost form of marketing when costs generally remain low. It\u2019s important to determine a budget and identify your costs from the front to avoid falling into the trap of overspending. Keep in mind that there may be other associated costs that you may not have initially accounted for, such as shipping and merchandising.<\/p>\n\n\n\n

While you don\u2019t want to overspend, you certainly don\u2019t want to create cheap products that consumers won\u2019t be satisfied with. Create a budget that enables you to give out high-quality promotional products that consumers will enjoy and make sure they represent your brand well, without going over your anticipated costs. While there\u2019s nothing wrong with spending more on high-quality promotional items if your budget can afford it, you do want to stay on top of your expenses and avoid surprises.<\/p>\n\n\n\n

\"Promotional<\/figure><\/div>\n\n\n\n

Give Products to Your Employees<\/h3>\n\n\n\n

Rather than directly targeting non-customers, start your promotional marketing efforts by giving products to your team. Your employees will act as ambassadors for your brand and generate positive word-of-mouth marketing in their own networks. Not only can they help you generate a lot of exposure and positive word-of-mouth, but they can test out your promotional items and give you genuine feedback and suggestions before you go public with the products.<\/p>\n\n\n\n

\"Promotional<\/figure><\/div>\n\n\n\n

Costs<\/h2>\n\n\n\n

Now that you\u2019re an expert on promotional marketing and understand how to use promotional products effectively, go ahead and start planning your strategy. While you will need to pay for items and additional costs like shipping and handling, in the long-run promotional marketing can be a very effective low-cost advertising strategy that generates impressive exposure for your brand. Prices for promotional products vary depending on the type of product you\u2019re looking for, the style, and the quality of the item. Visit our website<\/a> to check out different options and you\u2019ll discover a wide range of promotional marketing products to choose from.<\/p>\n","protected":false},"excerpt":{"rendered":"

Understanding the benefits for companies that effectively utilize promotional items and corporate gifts as part of their marketing strategy.<\/p>\n","protected":false},"author":2,"featured_media":24493,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,68,15],"tags":[],"class_list":["post-24482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-employee-engagment","category-promotional-products-2"],"yoast_head":"\nWhy Promotional Items Are More Important For Businesses Than Ever<\/title>\n<meta name=\"description\" content=\"Understanding the benefits for companies that effectively utilize promotional items and corporate gifts as part of their marketing strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.ipromo.com\/why-promotional-items-are-more-important-for-businesses-than-ever\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Promotional Items Are More Important For Businesses Than Ever\" \/>\n<meta property=\"og:description\" content=\"Understanding the benefits for companies that effectively utilize promotional items and corporate gifts as part of their marketing strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.ipromo.com\/why-promotional-items-are-more-important-for-businesses-than-ever\/\" \/>\n<meta property=\"og:site_name\" content=\"iPromo Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-10T21:33:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-10T21:39:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.ipromo.com\/wp-content\/uploads\/2019\/07\/why-promotional-products-are-more-important-than-ever-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"430\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Leo Victor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Leo Victor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/why-promotional-items-are-more-important-for-businesses-than-ever\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/why-promotional-items-are-more-important-for-businesses-than-ever\\\/\"},\"author\":{\"name\":\"Leo Victor\",\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/#\\\/schema\\\/person\\\/cfde499b88781bfae872e6ad282811d6\"},\"headline\":\"Why Promotional Items Are More Important For Businesses Than Ever\",\"datePublished\":\"2019-07-10T21:33:53+00:00\",\"dateModified\":\"2019-07-10T21:39:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/why-promotional-items-are-more-important-for-businesses-than-ever\\\/\"},\"wordCount\":1483,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/why-promotional-items-are-more-important-for-businesses-than-ever\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.ipromo.com\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/why-promotional-products-are-more-important-than-ever-2.jpg\",\"articleSection\":[\"Branding\",\"Employee Engagment\",\"Promotional Products\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/why-promotional-items-are-more-important-for-businesses-than-ever\\\/\",\"url\":\"https:\\\/\\\/blog.ipromo.com\\\/why-promotional-items-are-more-important-for-businesses-than-ever\\\/\",\"name\":\"Why Promotional Items Are More Important For Businesses Than Ever\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/why-promotional-items-are-more-important-for-businesses-than-ever\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/why-promotional-items-are-more-important-for-businesses-than-ever\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.ipromo.com\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/why-promotional-products-are-more-important-than-ever-2.jpg\",\"datePublished\":\"2019-07-10T21:33:53+00:00\",\"dateModified\":\"2019-07-10T21:39:25+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/#\\\/schema\\\/person\\\/cfde499b88781bfae872e6ad282811d6\"},\"description\":\"Understanding the benefits for companies that effectively utilize promotional items and corporate gifts as part of their marketing strategy.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/why-promotional-items-are-more-important-for-businesses-than-ever\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.ipromo.com\\\/why-promotional-items-are-more-important-for-businesses-than-ever\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/why-promotional-items-are-more-important-for-businesses-than-ever\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blog.ipromo.com\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/why-promotional-products-are-more-important-than-ever-2.jpg\",\"contentUrl\":\"https:\\\/\\\/blog.ipromo.com\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/why-promotional-products-are-more-important-than-ever-2.jpg\",\"width\":750,\"height\":430,\"caption\":\"Why Promotional Products Are More Important Than Ever\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/why-promotional-items-are-more-important-for-businesses-than-ever\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blog.ipromo.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Promotional Items Are More Important For Businesses Than Ever\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/#website\",\"url\":\"https:\\\/\\\/blog.ipromo.com\\\/\",\"name\":\"iPromo Blog\",\"description\":\"Smart Branding. Delivered.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.ipromo.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/#\\\/schema\\\/person\\\/cfde499b88781bfae872e6ad282811d6\",\"name\":\"Leo Victor\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c6418f6d5dabd8735fb700d67ec702c2dcc3f6117d735c7ca942c350ca35b6ac?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c6418f6d5dabd8735fb700d67ec702c2dcc3f6117d735c7ca942c350ca35b6ac?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c6418f6d5dabd8735fb700d67ec702c2dcc3f6117d735c7ca942c350ca35b6ac?s=96&d=mm&r=g\",\"caption\":\"Leo Victor\"},\"url\":\"https:\\\/\\\/blog.ipromo.com\\\/author\\\/consultant\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why Promotional Items Are More Important For Businesses Than Ever","description":"Understanding the benefits for companies that effectively utilize promotional items and corporate gifts as part of their marketing strategy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.ipromo.com\/why-promotional-items-are-more-important-for-businesses-than-ever\/","og_locale":"en_US","og_type":"article","og_title":"Why Promotional Items Are More Important For Businesses Than Ever","og_description":"Understanding the benefits for companies that effectively utilize promotional items and corporate gifts as part of their marketing strategy.","og_url":"https:\/\/blog.ipromo.com\/why-promotional-items-are-more-important-for-businesses-than-ever\/","og_site_name":"iPromo Blog","article_published_time":"2019-07-10T21:33:53+00:00","article_modified_time":"2019-07-10T21:39:25+00:00","og_image":[{"width":750,"height":430,"url":"https:\/\/blog.ipromo.com\/wp-content\/uploads\/2019\/07\/why-promotional-products-are-more-important-than-ever-2.jpg","type":"image\/jpeg"}],"author":"Leo Victor","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Leo Victor","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.ipromo.com\/why-promotional-items-are-more-important-for-businesses-than-ever\/#article","isPartOf":{"@id":"https:\/\/blog.ipromo.com\/why-promotional-items-are-more-important-for-businesses-than-ever\/"},"author":{"name":"Leo Victor","@id":"https:\/\/blog.ipromo.com\/#\/schema\/person\/cfde499b88781bfae872e6ad282811d6"},"headline":"Why Promotional Items Are More Important For Businesses Than Ever","datePublished":"2019-07-10T21:33:53+00:00","dateModified":"2019-07-10T21:39:25+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.ipromo.com\/why-promotional-items-are-more-important-for-businesses-than-ever\/"},"wordCount":1483,"commentCount":0,"image":{"@id":"https:\/\/blog.ipromo.com\/why-promotional-items-are-more-important-for-businesses-than-ever\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.ipromo.com\/wp-content\/uploads\/2019\/07\/why-promotional-products-are-more-important-than-ever-2.jpg","articleSection":["Branding","Employee Engagment","Promotional Products"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/blog.ipromo.com\/why-promotional-items-are-more-important-for-businesses-than-ever\/","url":"https:\/\/blog.ipromo.com\/why-promotional-items-are-more-important-for-businesses-than-ever\/","name":"Why Promotional Items Are More Important For Businesses Than Ever","isPartOf":{"@id":"https:\/\/blog.ipromo.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.ipromo.com\/why-promotional-items-are-more-important-for-businesses-than-ever\/#primaryimage"},"image":{"@id":"https:\/\/blog.ipromo.com\/why-promotional-items-are-more-important-for-businesses-than-ever\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.ipromo.com\/wp-content\/uploads\/2019\/07\/why-promotional-products-are-more-important-than-ever-2.jpg","datePublished":"2019-07-10T21:33:53+00:00","dateModified":"2019-07-10T21:39:25+00:00","author":{"@id":"https:\/\/blog.ipromo.com\/#\/schema\/person\/cfde499b88781bfae872e6ad282811d6"},"description":"Understanding the benefits for companies that effectively utilize promotional items and corporate gifts as part of their marketing strategy.","breadcrumb":{"@id":"https:\/\/blog.ipromo.com\/why-promotional-items-are-more-important-for-businesses-than-ever\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.ipromo.com\/why-promotional-items-are-more-important-for-businesses-than-ever\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.ipromo.com\/why-promotional-items-are-more-important-for-businesses-than-ever\/#primaryimage","url":"https:\/\/blog.ipromo.com\/wp-content\/uploads\/2019\/07\/why-promotional-products-are-more-important-than-ever-2.jpg","contentUrl":"https:\/\/blog.ipromo.com\/wp-content\/uploads\/2019\/07\/why-promotional-products-are-more-important-than-ever-2.jpg","width":750,"height":430,"caption":"Why Promotional Products Are More Important Than Ever"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.ipromo.com\/why-promotional-items-are-more-important-for-businesses-than-ever\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.ipromo.com\/"},{"@type":"ListItem","position":2,"name":"Why Promotional Items Are More Important For Businesses Than Ever"}]},{"@type":"WebSite","@id":"https:\/\/blog.ipromo.com\/#website","url":"https:\/\/blog.ipromo.com\/","name":"iPromo Blog","description":"Smart Branding. Delivered.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.ipromo.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/blog.ipromo.com\/#\/schema\/person\/cfde499b88781bfae872e6ad282811d6","name":"Leo Victor","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c6418f6d5dabd8735fb700d67ec702c2dcc3f6117d735c7ca942c350ca35b6ac?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c6418f6d5dabd8735fb700d67ec702c2dcc3f6117d735c7ca942c350ca35b6ac?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c6418f6d5dabd8735fb700d67ec702c2dcc3f6117d735c7ca942c350ca35b6ac?s=96&d=mm&r=g","caption":"Leo Victor"},"url":"https:\/\/blog.ipromo.com\/author\/consultant\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.ipromo.com\/wp-json\/wp\/v2\/posts\/24482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.ipromo.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.ipromo.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.ipromo.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.ipromo.com\/wp-json\/wp\/v2\/comments?post=24482"}],"version-history":[{"count":0,"href":"https:\/\/blog.ipromo.com\/wp-json\/wp\/v2\/posts\/24482\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.ipromo.com\/wp-json\/wp\/v2\/media\/24493"}],"wp:attachment":[{"href":"https:\/\/blog.ipromo.com\/wp-json\/wp\/v2\/media?parent=24482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.ipromo.com\/wp-json\/wp\/v2\/categories?post=24482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.ipromo.com\/wp-json\/wp\/v2\/tags?post=24482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}