{"id":24878,"date":"2019-08-21T08:13:04","date_gmt":"2019-08-21T13:13:04","guid":{"rendered":"https:\/\/www.ipromo.com\/blog\/?p=24878"},"modified":"2024-12-02T12:46:27","modified_gmt":"2024-12-02T18:46:27","slug":"why-eco-friendly-promotions-are-the-smart-way-to-brand-in-2024","status":"publish","type":"post","link":"https:\/\/blog.ipromo.com\/why-eco-friendly-promotions-are-the-smart-way-to-brand-in-2024\/","title":{"rendered":"Why Eco-Friendly Promotions Are the Smart Way to Brand in 2024"},"content":{"rendered":"\n

Whether you\u2019ve been keeping up with the latest marketing trends or you haven\u2019t been, you\u2019ve probably recently noticed a significant increase in the popularity of eco-friendly products as of late. According to the findings from a recent survey conducted, as many as 88% of consumers across the U.S. and UK want companies to help them<\/a> be more environmentally-friendly and ethical in their daily lives. From an environmental perspective, this is definitely great news!<\/p>\n\n\n

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Are Enough Companies Being Eco-Friendly?<\/p>\n\n\n\n

However, as part of the same survey consumers were asked whether brands were helping them or making it more difficult for them to be more eco-friendly. The highest majority of consumers who answered (at 43%) reported brands were making it more difficult<\/em> than easy to achieve those desires. In comparison, only 28% reported brands were making it easier to be environmentally friendly and 29% reported they didn\u2019t know.<\/p>\n\n\n\n

These findings prove that consumers nowadays do <\/em>have the desire and intentions to be more eco-friendly with their purchase decisions. They want to help the world take better care of the environment and create a healthier, more sustainable planet. <\/p>\n\n\n\n

And while there are certainly companies that are developing sustainable business strategies, corporate missions and practices, it seems like there might not be enough. We need to do more to create eco-friendly products that help customers achieve their desires and <\/em>develop a reputable name for our brands. <\/p>\n\n\n

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\"Good<\/figure>\n<\/div>\n\n\n

Why Eco-Friendly Promotional Products<\/a> Are the Smart Way to Brand in 2024<\/p>\n\n\n\n

As a marketer, when you\u2019re creating promotional products you want to take trends and changing consumer preferences into account. While it\u2019s clear that consumers want <\/em>products that help them become more <\/em>sustainable, are there any other reasons that would drive companies to create eco-friendly promotional products? Yes! Keep reading to discover a few of the benefits of branding yourself as an eco-friendly company by giving out the right promotional products. <\/p>\n\n\n

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\"Custom<\/figure>\n<\/div>\n\n\n

Improve Your Brand Image<\/h3>\n\n\n\n

Considering how many conscious consumers exclaimed they want sustainable products, by handing out eco-friendly promotional products<\/a> and gaining exposure for your business in a sustainably conscious way, you will come across as very attractive in today\u2019s market. You might be handing out the same high-quality and utility<\/a> products as another company nearby, but if yours are good for the planet, lots <\/em>of consumers will want to keep yours, instead. <\/p>\n\n\n\n

They\u2019ll feel good about owning them, because they align with their values and will make them feel like they\u2019re doing something good for the planet. Consumers will also think that your company has good values, morals and beliefs and cares about more than just making money, and has goals that aren\u2019t solely profit-driven.<\/p>\n\n\n\n

Attract Loyal Customers<\/h3>\n\n\n\n

According to a study conducted by Nielson in 2015, as many as 66% of consumers (demonstrating an 11% increase in growth from 55% in 2014) are willing to pay more<\/a> for products that are sold by socially responsible companies. Once consumers figure out your company gives out  eco-friendly promotional products, they will admire and trust you  more than before. <\/p>\n\n\n\n

\"Thanking<\/figure>\n\n\n\n

With green marketing in particular, trust is vital for customers. As you attract these consumers you\u2019re more likely to build trusting relationships with them which will turn many into loyal customers. Loyal customers are also more likely to spread positive word-of-mouth marketing<\/a> to other environmentally conscious consumers around them (friends, family, and coworkers), which will generate powerful exposure for your brand. <\/p>\n\n\n\n

Potentially Save Costs<\/h3>\n\n\n\n

Contrary to popular belief, going green<\/a> actually has the potential to save your business money. This could be saving money on training and retention costs by attracting employees who are driven by your company\u2019s mission and want to stay a long time, as a sense of purpose<\/a> is one of the most important factors for employees in the workplace. <\/p>\n\n\n

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\"Eco-Friendly<\/figure>\n<\/div>\n\n\n

It could be becoming more conscious of your materials and creating more minimalistic products as a result. Or you could save money by attracting customers who are willing to pay more for sustainable goods. By creating eco-friendly promotional products you can actually cut down costs or generate higher revenue. Handing out eco-friendly products shouldn\u2019t be something you do only for your customers – it should be something that you<\/em> want to do, too.<\/p>\n\n\n\n

Overall, marketing eco-friendly promotions<\/a> will do wonders for your business. Your products will appeal to customers and they will gain interest in your brand, you will develop a strong, reputable brand image, and you might even save costs by going eco-friendly. <\/p>\n\n\n\n

What Are Some Effective Eco-Friendly Promotional Products?<\/h2>\n\n\n\n

Now that you understand the significance of eco-friendly items, you\u2019re probably wondering \u201cwhich environmentally friendly promotional products will be the most effective?\u201d Check out a list of ideas below.<\/p>\n\n\n\n

Eco-Friendly Drinkware <\/h3>\n\n\n
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\"Eco-Friendly<\/a><\/figure>\n<\/div>\n\n\n

Drinkware has one of the highest product ownership rates for promotional items, with 88% of U.S. consumers having reported owning promotional drinkware<\/a>. This proves that products in this category are definitely a go-to when handing out eco-friendly giveaways. And you don\u2019t have to limit yourself to bottles or mugs – you can hand out all types of items related to drinkware.<\/p>\n\n\n

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\"Reusable<\/figure>\n<\/div>\n\n\n

For example, with states like California banning the use of plastic straws, handing out Squirtle Telescoping Stainless Steel Reusable Straws<\/a> would come in handy. They\u2019re collapsible, durable, and eco-friendly – everything you\u2019d want in a reusable straw. Stainless steel is 100% recyclable and reusable, which definitely <\/em>beats single-use plastic straws. <\/p>\n\n\n\n

Another example would be the 13 Oz. Ceramic Mug With Silicone Sleeve<\/a>, which is suitable for the majority of drink holders and makes it safer and easier to hold hot beverages. Silicone<\/a> is a good environmentally friendly alternative to plastic, and replacing disposable sleeves with a permanent, reusable one will certainly benefit the earth. And there is also the option to give out reusable water bottles, of course, to replace all the plastic that\u2019s going out into the environment. <\/p>\n\n\n

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\"Custom<\/figure>\n<\/div>\n\n\n

Eco Shopping Bags<\/h3>\n\n\n\n

Reusable shopping bags are a great alternative to disposable plastic bags. However, when they\u2019re given out too frequently and are thrown out<\/a> by consumers, they can be very harmful to the environment as well if they\u2019re not made of the right material. This Non-Woven Shopper Tote Bag<\/a> is made of coated water-resistant polypropylene material<\/a>, which is a more eco-friendly alternative to regular plastic. It\u2019s reusable, recyclable, and can be used for a variety of different purposes – for books, groceries, and for all kinds of different goods. <\/p>\n\n\n\n

Sustainable Notebooks and Journals<\/h3>\n\n\n
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\"Sustainable<\/figure>\n<\/div>\n\n\n

While notebooks and journals are so useful and are used by people of different ages, occupations, and interests, they do use up a lot of paper in production. Luckily, nowadays there are eco-friendly alternatives to these popular items, with more notebooks taking the conscious consumer as well as the health of the planet into consideration. <\/p>\n\n\n\n

For instance, this Eco-Friendly Recycled Cardboard Notebook<\/a> is created using recyclable, biodegradable material, and is a great alternative to your typical notebook that\u2019s made of regular paper. There are also other journals<\/a> with cork<\/a> and polyurethane covers, which are stylish, natural, and renewable options for eco promotions, not to mention how trendy and aesthetically appealing they have become in the market. <\/p>\n\n\n

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Dining Sets Made of Sustainable Materials<\/h3>\n\n\n\n

If you\u2019re searching for sustainable promotional eco-friendly corporate gifts, a good idea could be a kitchen or dining room set made of sustainable material. For example, this Lorenzi 4 Piece Bamboo Cheese Tray<\/a> is the perfect gift for clients or managers who love wine and cheese. <\/p>\n\n\n\n

Not only does it fall under FDA regulations but it\u2019s made of bamboo<\/a>, which has become very trendy in a variety of different industries recently. Bamboo is known for being eco-friendly<\/a> and <\/em>stylish, which makes the perfect combination for a corporate gift. Plus it\u2019s classy, high-quality, and eco-friendly – how could the recipient not<\/em> love it?<\/p>\n\n\n\n

Eco-Friendly Lunch Bags<\/h3>\n\n\n\n

When searching for an eco-friendly lunch bag, it\u2019s important to find one that produces zero to low waste and isn\u2019t harming the environment. This Woven Paper Lunch Bag<\/a> is the perfect lunch bag<\/a> to take to work or school, as it\u2019s made of 95 GSM<\/a> eco-woven paper and foil laminated with PE foam insulation<\/a>, which is lightweight, flexible, and strong.<\/p>\n\n\n\n

The bag also has a hook and tab closure and a spot\/clear air dry mechanism. The bag is light and thin and won\u2019t take up too much space if you\u2019re stuffing it in a backpack or carrying it to work or school every day. This is also a great environmentally friendly alternative for those who pack their lunch in regular plastic bags every day. 
<\/p>\n","protected":false},"excerpt":{"rendered":"

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