{"id":25224,"date":"2019-09-16T15:55:36","date_gmt":"2019-09-16T20:55:36","guid":{"rendered":"https:\/\/www.ipromo.com\/blog\/?p=25224"},"modified":"2023-02-07T19:06:48","modified_gmt":"2023-02-08T01:06:48","slug":"deboss-vs-emboss-meaning-and-the-differences","status":"publish","type":"post","link":"https:\/\/blog.ipromo.com\/deboss-vs-emboss-meaning-and-the-differences\/","title":{"rendered":"Deboss vs. Emboss: Meaning and The Differences"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Raised or recessed? Tips on  how to choose between debossing and embossing for your business cards,  paper, and leather \u2013 like a boss.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Embossing vs. debossing are both custom methods of design that can give a product a raised, 3D effect. Both processes are nearly identical when creating these decoration methods, each using a metal plate, or die, that is then engraved with a custom design, heated to a certain temperature, and then pressed into the material you\u2019re altering.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> Each can also be performed on the same type of materials: leather, paper, vinyl, or cardstock. With this guide, it will be easier to understand the benefits and differences between the two design methods.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.ipromo.com\/blog\/wp-content\/uploads\/2019\/09\/embossed-decoration-method-1024x629.jpg\" alt=\"Emboss Decoration Method\" class=\"wp-image-25232\" width=\"680\" height=\"417\" srcset=\"https:\/\/blog.ipromo.com\/wp-content\/uploads\/2019\/09\/embossed-decoration-method-1024x629.jpg 1024w, https:\/\/blog.ipromo.com\/wp-content\/uploads\/2019\/09\/embossed-decoration-method-300x184.jpg 300w, https:\/\/blog.ipromo.com\/wp-content\/uploads\/2019\/09\/embossed-decoration-method-768x472.jpg 768w, https:\/\/blog.ipromo.com\/wp-content\/uploads\/2019\/09\/embossed-decoration-method.jpg 1445w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">What is Embossing?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Embossing is the process where the design is raised from its original surface. This creates a more 3D design than debossing does. Despite both techniques being so similar, there are still benefits that embossing has over debossing and vice versa.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.ipromo.com\/blog\/wp-content\/uploads\/2019\/09\/emboss-example.jpg\" alt=\"Emboss Example\" class=\"wp-image-25236\" width=\"287\" height=\"204\" srcset=\"https:\/\/blog.ipromo.com\/wp-content\/uploads\/2019\/09\/emboss-example.jpg 411w, https:\/\/blog.ipromo.com\/wp-content\/uploads\/2019\/09\/emboss-example-300x213.jpg 300w\" sizes=\"auto, (max-width: 287px) 100vw, 287px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">There are multiple iPromo products you can emboss on that include the <a href=\"https:\/\/www.ipromo.com\/sugar-free-mints-in-embossed-tin.html\">Embossed Large Mint Tin with Mints<\/a>, and many more from <a href=\"https:\/\/www.ipromo.com\/apparel.html\">apparel<\/a> to <a href=\"https:\/\/www.ipromo.com\/office\/stationary.html\">journals and more<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Benefits:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The benefits of embossing are more about being able to see the design. A 3D effect is created that pops from the surface. By doing this, an embossed product can hold finer detail than a debossed product. It\u2019s far easier to apply foil stamping to an embossed design. This is why embossing is often better for custom stationery, business cards, and any other promotional products made from paper.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"765\" height=\"331\" src=\"https:\/\/www.ipromo.com\/blog\/wp-content\/uploads\/2019\/09\/deboss.jpg\" alt=\"Examples of Deboss\" class=\"wp-image-25241\" srcset=\"https:\/\/blog.ipromo.com\/wp-content\/uploads\/2019\/09\/deboss.jpg 765w, https:\/\/blog.ipromo.com\/wp-content\/uploads\/2019\/09\/deboss-300x130.jpg 300w\" sizes=\"auto, (max-width: 765px) 100vw, 765px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">What is Debossing?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Debossing is the process where a design is depressed from the original surface instead of being raised. This type of method creates an indent into the custom design of your choosing. Debossing has some benefits that embossing doesn\u2019t quite have.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.ipromo.com\/blog\/wp-content\/uploads\/2019\/09\/deboss-example.jpg\" alt=\"Deboss example\" class=\"wp-image-25239\" width=\"322\" height=\"177\" srcset=\"https:\/\/blog.ipromo.com\/wp-content\/uploads\/2019\/09\/deboss-example.jpg 720w, https:\/\/blog.ipromo.com\/wp-content\/uploads\/2019\/09\/deboss-example-300x165.jpg 300w\" sizes=\"auto, (max-width: 322px) 100vw, 322px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">There are also multiple iPromo products you can deboss on that include many from our <a href=\"https:\/\/www.ipromo.com\/office\/stationary\/padfolios.html\">custom padfolios<\/a> collection.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Benefits:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The benefits of debossing are that it can create a dimensional depth in the design that embossing cannot accomplish. Ink can be applied far easier while the back of the material is not affected by the debossed design. Oftentimes, debossing plates or dies are cheaper than the ones used for embossing, making debossing the option that draws the most attention. Since the dimensional depth created is depressed into the surface to create a design, debossing is suited better for custom wallets, briefcases, luggage tags, padfolios, as well as any other leather accessories.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"314\" src=\"https:\/\/www.ipromo.com\/blog\/wp-content\/uploads\/2019\/09\/emboss-vs-deboss-decoration-methods.jpg\" alt=\"Embossed VS. Debossed The Differences\" class=\"wp-image-25227\" srcset=\"https:\/\/blog.ipromo.com\/wp-content\/uploads\/2019\/09\/emboss-vs-deboss-decoration-methods.jpg 600w, https:\/\/blog.ipromo.com\/wp-content\/uploads\/2019\/09\/emboss-vs-deboss-decoration-methods-300x157.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">The Difference Between Debossing and Embossing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">So, emboss vs. deboss, what are the differences? Despite there being a ton of similarities between the two, there are also a large number of differences. The plain fact that to emboss something means to raise the material, whereas to deboss something means to indent the material. Additions to the design like color and shades can make any 3D image appear distorted, so it\u2019s important to keep this in mind before choosing between the two. Embossing tends to hold more detail than debossing does.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The main goal of these two methods is to create printed pieces that stand out rather than fall flat. Although the price can sometimes be altered accordingly, these techniques will create memorable prints that are worth the cost. Most of the time, it comes down to personal preference and other design elements when choosing between the two styles. Keep in mind, there <a href=\"https:\/\/www.ipromo.com\/blog\/the-most-popular-promotional-product-decoration-methods-explained\/\">various other decoration methods we can do<\/a> on many of our products, so it may just depend on the specific item you&#8217;re wanting to customize. There are several products available for customization with <a href=\"https:\/\/www.ipromo.com\">iPromo<\/a>. Contact us today for a custom quote or to create a mockup of any of our products with your branded logo. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Raised or recessed? Tips on how to choose between debossing and embossing for your business cards, paper, and leather \u2013 like a boss. Embossing vs. debossing are both custom methods of design that can give a product a raised, 3D effect. Both processes are nearly identical when creating these decoration methods, each using a metal [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":25235,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,2,15],"tags":[],"class_list":["post-25224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-frequently-asked-questions","category-promotional-products-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Deboss vs. Emboss: Meaning and The Differences - iPromo Blog<\/title>\n<meta name=\"description\" content=\"Raised or recessed? Tips on how to choose bewteen debossing and embossing for your business cards, paper, and leather \u2013 like a boss.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.ipromo.com\/deboss-vs-emboss-meaning-and-the-differences\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Deboss vs. Emboss: Meaning and The Differences - iPromo Blog\" \/>\n<meta property=\"og:description\" content=\"Raised or recessed? Tips on how to choose bewteen debossing and embossing for your business cards, paper, and leather \u2013 like a boss.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.ipromo.com\/deboss-vs-emboss-meaning-and-the-differences\/\" \/>\n<meta property=\"og:site_name\" content=\"iPromo Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-16T20:55:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-08T01:06:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.ipromo.com\/wp-content\/uploads\/2019\/09\/embossing-vs-debossing-explained-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"430\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Leo Victor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Leo Victor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/deboss-vs-emboss-meaning-and-the-differences\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/deboss-vs-emboss-meaning-and-the-differences\\\/\"},\"author\":{\"name\":\"Leo Victor\",\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/#\\\/schema\\\/person\\\/cfde499b88781bfae872e6ad282811d6\"},\"headline\":\"Deboss vs. Emboss: Meaning and The Differences\",\"datePublished\":\"2019-09-16T20:55:36+00:00\",\"dateModified\":\"2023-02-08T01:06:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/deboss-vs-emboss-meaning-and-the-differences\\\/\"},\"wordCount\":630,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/deboss-vs-emboss-meaning-and-the-differences\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.ipromo.com\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/embossing-vs-debossing-explained-2.jpg\",\"articleSection\":[\"Branding\",\"Frequently Asked Questions\",\"Promotional Products\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/deboss-vs-emboss-meaning-and-the-differences\\\/\",\"url\":\"https:\\\/\\\/blog.ipromo.com\\\/deboss-vs-emboss-meaning-and-the-differences\\\/\",\"name\":\"Deboss vs. Emboss: Meaning and The Differences - iPromo Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/deboss-vs-emboss-meaning-and-the-differences\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/deboss-vs-emboss-meaning-and-the-differences\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.ipromo.com\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/embossing-vs-debossing-explained-2.jpg\",\"datePublished\":\"2019-09-16T20:55:36+00:00\",\"dateModified\":\"2023-02-08T01:06:48+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/#\\\/schema\\\/person\\\/cfde499b88781bfae872e6ad282811d6\"},\"description\":\"Raised or recessed? Tips on how to choose bewteen debossing and embossing for your business cards, paper, and leather \u2013 like a boss.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/deboss-vs-emboss-meaning-and-the-differences\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.ipromo.com\\\/deboss-vs-emboss-meaning-and-the-differences\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/deboss-vs-emboss-meaning-and-the-differences\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blog.ipromo.com\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/embossing-vs-debossing-explained-2.jpg\",\"contentUrl\":\"https:\\\/\\\/blog.ipromo.com\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/embossing-vs-debossing-explained-2.jpg\",\"width\":750,\"height\":430,\"caption\":\"Embossing Vs Debossing Explained\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/deboss-vs-emboss-meaning-and-the-differences\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blog.ipromo.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Deboss vs. Emboss: Meaning and The Differences\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/#website\",\"url\":\"https:\\\/\\\/blog.ipromo.com\\\/\",\"name\":\"iPromo Blog\",\"description\":\"Smart Branding. Delivered.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.ipromo.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/#\\\/schema\\\/person\\\/cfde499b88781bfae872e6ad282811d6\",\"name\":\"Leo Victor\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c6418f6d5dabd8735fb700d67ec702c2dcc3f6117d735c7ca942c350ca35b6ac?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c6418f6d5dabd8735fb700d67ec702c2dcc3f6117d735c7ca942c350ca35b6ac?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c6418f6d5dabd8735fb700d67ec702c2dcc3f6117d735c7ca942c350ca35b6ac?s=96&d=mm&r=g\",\"caption\":\"Leo Victor\"},\"url\":\"https:\\\/\\\/blog.ipromo.com\\\/author\\\/consultant\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Deboss vs. Emboss: Meaning and The Differences - iPromo Blog","description":"Raised or recessed? Tips on how to choose bewteen debossing and embossing for your business cards, paper, and leather \u2013 like a boss.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.ipromo.com\/deboss-vs-emboss-meaning-and-the-differences\/","og_locale":"en_US","og_type":"article","og_title":"Deboss vs. Emboss: Meaning and The Differences - iPromo Blog","og_description":"Raised or recessed? Tips on how to choose bewteen debossing and embossing for your business cards, paper, and leather \u2013 like a boss.","og_url":"https:\/\/blog.ipromo.com\/deboss-vs-emboss-meaning-and-the-differences\/","og_site_name":"iPromo Blog","article_published_time":"2019-09-16T20:55:36+00:00","article_modified_time":"2023-02-08T01:06:48+00:00","og_image":[{"width":750,"height":430,"url":"https:\/\/blog.ipromo.com\/wp-content\/uploads\/2019\/09\/embossing-vs-debossing-explained-2.jpg","type":"image\/jpeg"}],"author":"Leo Victor","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Leo Victor","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.ipromo.com\/deboss-vs-emboss-meaning-and-the-differences\/#article","isPartOf":{"@id":"https:\/\/blog.ipromo.com\/deboss-vs-emboss-meaning-and-the-differences\/"},"author":{"name":"Leo Victor","@id":"https:\/\/blog.ipromo.com\/#\/schema\/person\/cfde499b88781bfae872e6ad282811d6"},"headline":"Deboss vs. Emboss: Meaning and The Differences","datePublished":"2019-09-16T20:55:36+00:00","dateModified":"2023-02-08T01:06:48+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.ipromo.com\/deboss-vs-emboss-meaning-and-the-differences\/"},"wordCount":630,"commentCount":0,"image":{"@id":"https:\/\/blog.ipromo.com\/deboss-vs-emboss-meaning-and-the-differences\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.ipromo.com\/wp-content\/uploads\/2019\/09\/embossing-vs-debossing-explained-2.jpg","articleSection":["Branding","Frequently Asked Questions","Promotional Products"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/blog.ipromo.com\/deboss-vs-emboss-meaning-and-the-differences\/","url":"https:\/\/blog.ipromo.com\/deboss-vs-emboss-meaning-and-the-differences\/","name":"Deboss vs. Emboss: Meaning and The Differences - iPromo Blog","isPartOf":{"@id":"https:\/\/blog.ipromo.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.ipromo.com\/deboss-vs-emboss-meaning-and-the-differences\/#primaryimage"},"image":{"@id":"https:\/\/blog.ipromo.com\/deboss-vs-emboss-meaning-and-the-differences\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.ipromo.com\/wp-content\/uploads\/2019\/09\/embossing-vs-debossing-explained-2.jpg","datePublished":"2019-09-16T20:55:36+00:00","dateModified":"2023-02-08T01:06:48+00:00","author":{"@id":"https:\/\/blog.ipromo.com\/#\/schema\/person\/cfde499b88781bfae872e6ad282811d6"},"description":"Raised or recessed? Tips on how to choose bewteen debossing and embossing for your business cards, paper, and leather \u2013 like a boss.","breadcrumb":{"@id":"https:\/\/blog.ipromo.com\/deboss-vs-emboss-meaning-and-the-differences\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.ipromo.com\/deboss-vs-emboss-meaning-and-the-differences\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.ipromo.com\/deboss-vs-emboss-meaning-and-the-differences\/#primaryimage","url":"https:\/\/blog.ipromo.com\/wp-content\/uploads\/2019\/09\/embossing-vs-debossing-explained-2.jpg","contentUrl":"https:\/\/blog.ipromo.com\/wp-content\/uploads\/2019\/09\/embossing-vs-debossing-explained-2.jpg","width":750,"height":430,"caption":"Embossing Vs Debossing Explained"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.ipromo.com\/deboss-vs-emboss-meaning-and-the-differences\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.ipromo.com\/"},{"@type":"ListItem","position":2,"name":"Deboss vs. Emboss: Meaning and The Differences"}]},{"@type":"WebSite","@id":"https:\/\/blog.ipromo.com\/#website","url":"https:\/\/blog.ipromo.com\/","name":"iPromo Blog","description":"Smart Branding. Delivered.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.ipromo.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/blog.ipromo.com\/#\/schema\/person\/cfde499b88781bfae872e6ad282811d6","name":"Leo Victor","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c6418f6d5dabd8735fb700d67ec702c2dcc3f6117d735c7ca942c350ca35b6ac?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c6418f6d5dabd8735fb700d67ec702c2dcc3f6117d735c7ca942c350ca35b6ac?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c6418f6d5dabd8735fb700d67ec702c2dcc3f6117d735c7ca942c350ca35b6ac?s=96&d=mm&r=g","caption":"Leo Victor"},"url":"https:\/\/blog.ipromo.com\/author\/consultant\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.ipromo.com\/wp-json\/wp\/v2\/posts\/25224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.ipromo.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.ipromo.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.ipromo.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.ipromo.com\/wp-json\/wp\/v2\/comments?post=25224"}],"version-history":[{"count":1,"href":"https:\/\/blog.ipromo.com\/wp-json\/wp\/v2\/posts\/25224\/revisions"}],"predecessor-version":[{"id":31481,"href":"https:\/\/blog.ipromo.com\/wp-json\/wp\/v2\/posts\/25224\/revisions\/31481"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.ipromo.com\/wp-json\/wp\/v2\/media\/25235"}],"wp:attachment":[{"href":"https:\/\/blog.ipromo.com\/wp-json\/wp\/v2\/media?parent=25224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.ipromo.com\/wp-json\/wp\/v2\/categories?post=25224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.ipromo.com\/wp-json\/wp\/v2\/tags?post=25224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}