{"id":25247,"date":"2019-09-17T16:25:10","date_gmt":"2019-09-17T21:25:10","guid":{"rendered":"https:\/\/www.ipromo.com\/blog\/?p=25247"},"modified":"2019-09-17T16:29:11","modified_gmt":"2019-09-17T21:29:11","slug":"the-dos-and-donts-of-corporate-gifting","status":"publish","type":"post","link":"https:\/\/blog.ipromo.com\/the-dos-and-donts-of-corporate-gifting\/","title":{"rendered":"The Do\u2019s and Don\u2019ts of Corporate Gifting"},"content":{"rendered":"\n

Corporate gift etiquette is a touchy subject as it pierces the heart of business ethics for many organizations; and with Christmas and the holidays (always) around the corner, we\u2019ll to help you navigate the evolving gifting policies of your clients.<\/p>\n\n\n\n

Corporate gifting is an interesting concept. While you want to make sure you\u2019re handing out high-quality gifts that signify thought and detail you put into your business, you don\u2019t want to overdo it and make it seem like you\u2019re trying to bribe customers into attaining more business from them. With so many rules and different tips and suggestions out there, how can you know what you should and shouldn\u2019t be doing? <\/p>\n\n\n\n

Discover some of the major do\u2019s and don\u2019t do\u2019s when it comes to corporate gifting<\/a>, which will make the gifting process easier and more effortless than before. <\/p>\n\n\n\n

\"Corproate<\/figure><\/div>\n\n\n\n

Why Do Companies Hand Out Corporate Gifts?<\/h3>\n\n\n\n

Whether they\u2019re for clients, employees, or business partners, companies typically hand out corporate gifts<\/a> as a form of showing appreciation and establishing or growing long-lasting relationships that will help your business succeed. It shows recipients that you think about them, care for them, and see your relationship with them as a top priority that can\u2019t be replaced. It also helps you stand out from other companies in terms of how they treat employees, clients, and partners, and will help you build your reputation in a more positive light. <\/p>\n\n\n\n

Do\u2019s of Corporate Gifting<\/h3>\n\n\n\n

Now that you understand the importance of handing out these types of gifts, it\u2019s time to dive right into the do\u2019s and don\u2019ts to help you better understand corporate gifting etiquette, starting off with some of the major do\u2019s when it comes to gift giving in business ethics:<\/p>\n\n\n\n

\"Custom<\/figure><\/div>\n\n\n\n

Do Personalize Your Gifts<\/h3>\n\n\n\n

If you\u2019re looking to hand out meaningful gifts that your clients, employees, or business partners are likely to keep and enjoy for a long time, the best way to make them more meaningful would be by personalizing your gifts. To make them more personal you could take the recipient\u2019s interests into consideration. <\/p>\n\n\n\n

Since you\u2019re spending time and money on getting a gift anyways, you should make sure you\u2019re finding items that your recipients will actually like. You can even take it a step further and get them professionally laser engraved or screen print embroidered with their full name on the front or side, imprinted on a product like this YETI Rambler Mug<\/a>. You can even attach a handwritten note thanking your clients for their partnership, or thanking your employees for all their hard work.<\/p>\n\n\n\n

\"Handwritten<\/figure><\/div>\n\n\n\n

Do Be Considerate of Your Recipients<\/h3>\n\n\n\n

When it comes to handing out corporate gifts, you\u2019ll want to make sure you\u2019re being considerate and sensitive. Be aware of the policies that come with corporate gifting etiquette, and do what you can to avoid breaking any rules or conditions that may be present. <\/p>\n\n\n\n

Try to avoid gifting anything that might be insensitive on a cultural<\/a>, gender, or age basis, and avoid gifts with underlying discriminatory messages or hints. Be considerate of your audience, and make sure you\u2019re being sensitive towards them. Also be aware of certain circumstances pertaining to individuals \u2014 for example, if they have a wheat allergy make sure you avoid giving out bread and cookie baskets.<\/p>\n\n\n\n

\"Quality<\/figure><\/div>\n\n\n\n

Do Focus On Delivering Quality<\/h3>\n\n\n\n

Another factor that you should take into consideration is quality. Not only should you focus on finding fits that are considerate and appealing to recipients, but you should make sure they\u2019re high in quality, as well. Quality<\/a> is one of the major factors why people choose to keep promotional items, which is useful to know, even if your goal at the moment isn\u2019t to promote your business. <\/p>\n\n\n\n

Knowing this, you\u2019ll want to make sure your gifts are high in quality and don\u2019t come across as too cheap \u2014 otherwise your recipients won\u2019t care too much for them, won\u2019t want to keep or use them, or will assume that you either hand them out to everybody or don\u2019t care too much about them. This Custom Ember Ceramic Mug<\/a> can be personalized with name imprints and provides great quality that enables drinkers to maintain their drink\u2019s temperature.<\/p>\n\n\n\n

\"Custom<\/a><\/figure><\/div>\n\n\n\n

Do Make Sure They\u2019re Useful<\/h3>\n\n\n\n

Along with quality, utility is another one of the major reasons why people decide to keep<\/a> promotional items. Even though your goal isn\u2019t to hand out promotional items, it is pretty important to make sure your corporate gifts<\/a> are useful. If your recipients can\u2019t use them, why would they want to keep them? And if they don\u2019t keep them, why would you want to dedicate money and energy into finding them? <\/p>\n\n\n\n

While your clients or employees will probably appreciate the gesture, they\u2019ll be so much more appreciative if they truly love their gifts and find a good use for them. A good example of a useful gift could be this Desk Lamp With Fan<\/a>, which has a clear purpose of lightening up and cooling down a working space.<\/p>\n\n\n\n

Do Make Them Visually Appealing<\/h3>\n\n\n\n

No matter how amazing your gift is, if it\u2019s poorly wrapped or packaged, your gift isn\u2019t going to have a good visual appeal. Aesthetics are extremely important for corporate gifting, as you\u2019ll want to ensure that your gifts are being presented in an elegant yet presentable manner. <\/p>\n\n\n\n

If your gift isn\u2019t very decorated<\/a> it\u2019s going to seem like you didn\u2019t have the time, energy, or care to make it look nice, which will deter clients and business partners who you\u2019re trying to show your appreciation and gratitude towards. The Deluxe Travel Mug Gift Basket<\/a> comes prepared in a basket, filled with crinkle cut paper of your color choice.
<\/p>\n\n\n\n

\"Quality<\/figure><\/div>\n\n\n\n

Don\u2019ts of Corporate Gifting<\/h3>\n\n\n\n

Now that we\u2019ve covered some of the do\u2019s of corporate gifting etiquette, it\u2019s time to cover some of the things you should avoid. This way you can develop a greater understanding of the cultural practices and really wow your clients, employees, or business partners. Below you will find some of the major don\u2019ts of corporate gifting:<\/p>\n\n\n\n

Don\u2019t Only Focus On Just the Holidays<\/h3>\n\n\n\n

During the holidays everyone\u2019s in great spirits and is ready to give. While you might assume that learning the Christmas and holiday gift giving etiquette is the key to corporate gifting etiquette, it\u2019s certainly not all there is. During this time of the year everyone will be handing out gifts, so you might not be very likely to stand out with yours. <\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

It can be nice to hand out corporate gifts during the holidays, but you shouldn\u2019t focus only on this time. When you hand out gifts during other seasons throughout the year you\u2019ll really surprise your clients, employees, or business partners, because they won\u2019t be expecting it. Your gift will come across more as a token of appreciation than an obligatory holiday gift, which will make recipients feel appreciated and prioritized.<\/p>\n\n\n\n

Don\u2019t Overspend<\/h3>\n\n\n\n

While corporate gifting is a good practice to make recipients feel appreciated, that\u2019s not always the case. Although you\u2019ll want to make sure you\u2019re putting in the money to get good quality gifts that will make your clients or partners happy, if you spend too much, you might be coming across in a different way. <\/p>\n\n\n\n

If you hand out a gift that\u2019s extremely expensive and valuable, your recipients will feel like they have to repay you, or like you\u2019re expecting them to repay you with increased business. Your gift might even come across as a bribe, which won\u2019t be likely to generate the positive outcome that you\u2019re going for. Your best bet would be to avoid underspending and overspending and do your research on how much you should spend<\/a> on corporate gifts.<\/p>\n\n\n\n

\"Happy<\/figure><\/div>\n\n\n\n

Don\u2019t Be Over Promotional<\/h3>\n\n\n\n

Although imprinting your brand\u2019s name and logo on your corporate gifts might seem like a great way of killing two birds with one stone (by developing relationships with corporate associates while gaining exposure for your business), you might want to think again. The whole purpose of corporate gifting<\/a> is to develop closer relationships with your business partners or clients and show them how much you appreciate them, rather than trying to sell them your business. <\/p>\n\n\n\n

Chances are you\u2019re already working with them, and should show how grateful you are for that, rather than how much you need more business. While imprinting a small name and logo might seem like the instinctive thing to do, it\u2019s better to save your promotional gifting strategies for promo items that you hand out at conferences and events. Simply by wrapping your gift in custom packaging, the branding experience will be so memorable that they’ll remember where the gifted item came from without your logo on it.<\/p>\n\n\n\n

\"Corporate<\/figure>\n\n\n\n

Gifting Corporate Gifts With iPromo<\/h3>\n\n\n\n

While corporate gifting etiquette can be complex and complicated to understand, it certainly doesn\u2019t have to be that way. We hope that these do\u2019s and don\u2019ts will help you better understand the gifting culture and find ideas for corporate gifts<\/a> that you plan on giving out to your customers, clients, employees, or business partners \u2014 which you can hand out to express your gratitude and appreciation towards others.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Corporate gift etiquette is a touchy subject as it pierces the heart of business ethics for many organizations; and with Christmas and the holidays (always) around the corner, we\u2019ll to help you navigate the evolving gifting policies of your clients. Corporate gifting is an interesting concept. While you want to make sure you\u2019re handing out […]<\/p>\n","protected":false},"author":2,"featured_media":25249,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[],"class_list":["post-25247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-gifts"],"yoast_head":"\nThe Do\u2019s and Don\u2019ts of Corporate Gifting - iPromo Blog<\/title>\n<meta name=\"description\" content=\"Corporate gift etiquette is a touchy subject as it pierces the heart of business ethics for many organizations, we\u2019ll to help you navigate the evolving gifting policies of your clients.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.ipromo.com\/the-dos-and-donts-of-corporate-gifting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Do\u2019s and Don\u2019ts of Corporate Gifting - 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