{"id":28737,"date":"2021-01-29T13:30:41","date_gmt":"2021-01-29T19:30:41","guid":{"rendered":"https:\/\/www.ipromo.com\/blog\/?p=28737"},"modified":"2023-01-27T12:42:24","modified_gmt":"2023-01-27T18:42:24","slug":"how-to-create-a-successful-online-pop-up-shop-for-employees","status":"publish","type":"post","link":"https:\/\/blog.ipromo.com\/how-to-create-a-successful-online-pop-up-shop-for-employees\/","title":{"rendered":"How to Create a Successful Online Pop-Up Shop For Employees"},"content":{"rendered":"

Rewarding your employees is a great way to encourage higher productivity and improve retention. So why wait until the end of the year to celebrate all their hard work? A pop-up shop is a great way to reward your employees anytime of the year. You could launch one during the holidays to offer up unique and useful corporate gifts\u2014but it\u2019s just as easy to set one up to surprise your team in the middle of the summer for a special company celebration or event.<\/span><\/p>\n

With iPromo, It\u2019s easier than you may think to build and launch a successful online pop-up shop for your team. From benefits to implementation, here\u2019s what you need to know to make this fun incentive a reality.<\/span><\/p>\n

What is an online pop-up shop? <\/span><\/h2>\n

The most important thing to understand is that these are NOT physical brick and mortar pop-up shops. <\/span><\/p>\n

An online pop-up shop is temporary and can be used in a variety of ways. The most common form is redemption stores, where companies usually stock the site with a select number of corporate swag items for employees to choose from. These redemption pop-up stores are usually done close to the holidays and each employee is given a unique promo code that expires after a set amount of time to encourage engagement on the site. <\/span><\/p>\n

Online pop-up stores<\/a> are basically a smaller version of your standard online <\/span>company store<\/span><\/a>, but with an expiration date. This time sensitivity adds a bit of urgency and is perfect for seasonal events or company milestones and celebrations. Online pop-up shops can be set up very quickly, and they typically have very high conversion rates, in addition to boosting employee morale! <\/span><\/p>\n

\"Online<\/a><\/p>\n

How long does an online pop-up shop typically last? <\/span><\/h2>\n

A typical online pop-up shop lasts for just 30 days or less, but the timeline is up to you. This gives people enough time to scope out the goods, plan their purchases, and remember to push through their orders. You can set it up for a longer time period if you think your team needs a bigger window. You could also limit the purchasing window to a very small period of time, like one or two weeks. The choice is yours.<\/span><\/p>\n

After the term is up, the online shop (and the associated redemption codes) expire. Those items won\u2019t be up for purchase again unless you choose to open up shop once more. Online pop-up shops<\/a> are so popular because they\u2019re customizable and successful. You can pick the time period that works best for your company!<\/span><\/p>\n

Benefits of running a short-term pop-up store<\/span><\/h2>\n

There are a ton of benefits for owners and employees alike when running a short-term online store. A pop-up shop is a wonderful way to boost employee engagement with the gratitude shown from your company. Corporate branded swag is impactful and builds loyalty and morale.<\/span><\/p>\n

A temporary online store is beneficial for owners and brands, too. The excitement around purchasing branded merchandise is great for building camaraderie among team members. Nothing adds fun and pride like a department wearing matching hoodies. This type of team identity can increase retention and improve productivity on a daily basis.<\/span><\/p>\n

Finally, branded goods are always a smart way to increase recognition of your company wherever your employees go with them. Whether it\u2019s tumblers, sweaters, or blankets, your logo will get lots of impressions during their commute and or hanging out with friends and family outside the office. <\/span><\/p>\n

\"Custom<\/a><\/p>\n

Best Times to Launch Online Pop-up Shops<\/span><\/h2>\n

Still not sure if it\u2019s the right time to do an online pop-up shop? Here are a few examples of how it could work. <\/span><\/p>\n