{"id":32459,"date":"2026-08-07T15:40:00","date_gmt":"2026-08-07T20:40:00","guid":{"rendered":"https:\/\/www.ipromo.com\/blog\/?p=32459"},"modified":"2026-08-09T02:23:01","modified_gmt":"2026-08-09T07:23:01","slug":"what-are-corporate-gifts","status":"publish","type":"post","link":"https:\/\/blog.ipromo.com\/what-are-corporate-gifts\/","title":{"rendered":"What Is Corporate Gifting and Why Does It Matter?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Corporate gifts are items a business gives to employees, clients, partners, or prospects to build goodwill and strengthen relationships. They range from branded pens and mugs to high-end tech gadgets, gift baskets, and personalized items. Unlike a personal gift, a corporate gift usually serves a business purpose: saying thank you, marking a milestone, or simply keeping a brand top of mind.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The corporate gifting market has grown into a massive industry. <a href=\"https:\/\/www.thebusinessresearchcompany.com\/report\/corporate-gifting-global-market-report\">It&#8217;s valued<\/a> at $956.93 billion in 2026, up from $886.56 billion in 2025, and is expected to continue growing at roughly 8% per year through 2030.  That growth shows just how many companies now see gifting as a real business tool, not an afterthought.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Importance of Corporate Gifts in the Business World<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you thought corporate gifts were just a nice touch, think again. In today&#8217;s cutthroat competition for customers and top talent, small gestures of gratitude can make or break your company.  <a href=\"https:\/\/www.globalgrowthinsights.com\/market-reports\/corporate-gift-market-116966\">That&#8217;s why 61% of companies<\/a> now build gifting into their marketing or HR strategy instead of treating it as a one-off task. Why? Because it shows you care.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The results back this up. <a href=\"https:\/\/www.forbes.com\/sites\/pamdanziger\/2021\/09\/01\/the-242-billion-business-of-corporate-gifting-turned-from-a-routine-to-a-priority-in-the-pandemic\/\">About 80% of companies<\/a> say gifting has improved their relationships with both employees and clients. In a competitive market, that kind of goodwill is hard to buy through advertising alone; a gift creates a personal connection that an ad campaign can&#8217;t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When chosen well, gifts become keepsakes that continue advertising for you long after they&#8217;ve been unwrapped. And these mini-investments pay off because gift recipients will be more willing to renew contracts or do repeat business with gift-giving companies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Benefits of Corporate Gifts<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.ipromo.com\/blog\/benefits-of-corporate-gifts\/\">Corporate gifts do more<\/a> than make people smile. They deliver measurable business value:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Strengthens Business Relationships<\/strong> &#8211; Sending a physical gift to a top client can increase referral rates by around 20%.<\/li>\n\n\n\n<li><strong>Better employee morale.<\/strong> About 70% of employees say a gift from their employer improves their job satisfaction.<\/li>\n\n\n\n<li><strong>More brand recall.<\/strong> Roughly two-thirds of people can remember the brand on a promotional item they received in the past year.<\/li>\n\n\n\n<li><strong>Higher retention.<\/strong> 43% of companies say improved customer retention is a main reason they invest in gifting.<\/li>\n\n\n\n<li><strong>Positive ROI.<\/strong> Over 80% of C-suite executives believe corporate gifts deliver a measurable return on investment.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">(Source: <a href=\"https:\/\/wifitalents.com\/corporate-gifting-industry-statistics\/\">WifiTalents Corporate Gifting Industry Report, 2026<\/a>)<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img style=\"aspect-ratio:1024\/572;width:1024px;max-width:100%;height:auto\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/blog.ipromo.com\/wp-content\/uploads\/2026\/08\/Gemini_Generated_Image_y8t7xky8t7xky8t7-1024x572.png\" alt=\"\" class=\"wp-image-34107\" srcset=\"https:\/\/blog.ipromo.com\/wp-content\/uploads\/2026\/08\/Gemini_Generated_Image_y8t7xky8t7xky8t7-1024x572.png 1024w, https:\/\/blog.ipromo.com\/wp-content\/uploads\/2026\/08\/Gemini_Generated_Image_y8t7xky8t7xky8t7-300x167.png 300w, https:\/\/blog.ipromo.com\/wp-content\/uploads\/2026\/08\/Gemini_Generated_Image_y8t7xky8t7xky8t7-768x429.png 768w, https:\/\/blog.ipromo.com\/wp-content\/uploads\/2026\/08\/Gemini_Generated_Image_y8t7xky8t7xky8t7.png 1376w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Key Recipients for Corporate Gifts<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Most corporate gifting programs focus on a few core groups:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Employees<\/strong> &#8211; <a href=\"https:\/\/www.ipromo.com\/corporate-gifts\/work-anniversary-gifts.html\">for anniversaries<\/a>, <a href=\"https:\/\/www.ipromo.com\/corporate-gifts\/holiday-corporate-gifts-catalog.html\">holidays<\/a>, birthdays, or a <a href=\"https:\/\/www.ipromo.com\/corporate-gifts\/employee-appreciation-gifts.html\">job well done<\/a><\/li>\n\n\n\n<li><strong>Clients and customers<\/strong> &#8211; <a href=\"https:\/\/www.ipromo.com\/corporate-gifts\/customer-gifts.html\">to say thank you<\/a> or celebrate a milestone in the relationship<\/li>\n\n\n\n<li><strong>Prospects and leads<\/strong> &#8211; to make a strong first impression and stand out from competitors<\/li>\n\n\n\n<li><strong>Business partners and vendors<\/strong> &#8211; to keep working relationships healthy<\/li>\n\n\n\n<li><strong>Event attendees<\/strong> &#8211; trade show visitors, webinar guests, or conference speakers<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Each group has different expectations, so it&#8217;s worth tailoring the gift and the message to who&#8217;s receiving it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Is the Etiquette for Giving Corporate Gifts?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img style=\"aspect-ratio:1024\/572;width:1024px;max-width:100%;height:auto\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/blog.ipromo.com\/wp-content\/uploads\/2026\/08\/Gemini_Generated_Image_efrl9wefrl9wefrl-1024x572.png\" alt=\"\" class=\"wp-image-34110\" srcset=\"https:\/\/blog.ipromo.com\/wp-content\/uploads\/2026\/08\/Gemini_Generated_Image_efrl9wefrl9wefrl-1024x572.png 1024w, https:\/\/blog.ipromo.com\/wp-content\/uploads\/2026\/08\/Gemini_Generated_Image_efrl9wefrl9wefrl-300x167.png 300w, https:\/\/blog.ipromo.com\/wp-content\/uploads\/2026\/08\/Gemini_Generated_Image_efrl9wefrl9wefrl-768x429.png 768w, https:\/\/blog.ipromo.com\/wp-content\/uploads\/2026\/08\/Gemini_Generated_Image_efrl9wefrl9wefrl.png 1376w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Good corporate gift etiquette keeps the gesture professional and avoids awkward situations:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Check company policy first.<\/strong> Some businesses cap gift values or ban gifts entirely to avoid the appearance of a bribe.<\/li>\n\n\n\n<li><strong>Keep it appropriate.<\/strong> Avoid anything overly personal, religious, or political &#8211; the goal is to be thoughtful, not presumptuous.<\/li>\n\n\n\n<li><strong>Mind the value.<\/strong> In the US, gifts to business clients are only <a href=\"https:\/\/www.ipromo.com\/blog\/corporate-gift-taxes-limits-everything-you-need-to-know\/\">tax-deductible up to $25<\/a> per recipient per year under IRS rules, so many companies use this as a rough budget benchmark.<\/li>\n\n\n\n<li><strong>Time it well.<\/strong> Sending a gift right after signing a deal or finishing a project feels more genuine than a random gift with no context.<\/li>\n\n\n\n<li><strong>Include a personal note.<\/strong> A short, handwritten or personalized message makes the gift feel intentional rather than transactional.<\/li>\n\n\n\n<li><strong>Say thank you.<\/strong> If your business receives a gift, a quick acknowledgment goes a long way.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">When to Give Corporate Gifts<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Corporate gifts work best when they&#8217;re tied to a real moment. Common occasions include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Holidays and year-end (about 40% of corporate gifts are purchased during Q4)<\/li>\n\n\n\n<li>Employee work anniversaries and promotions<\/li>\n\n\n\n<li><a href=\"https:\/\/www.ipromo.com\/corporate-gifts\/employee-welcome-gifts.html\">Onboarding<\/a> new hires or new clients<\/li>\n\n\n\n<li>Closing a big deal or wrapping up a major project<\/li>\n\n\n\n<li>Trade shows, conferences, and company events<\/li>\n\n\n\n<li>Referrals or introductions<\/li>\n\n\n\n<li><a href=\"https:\/\/www.ipromo.com\/blog\/7-important-employee-appreciation-days-to-celebrate\/\">Employee appreciation days<\/a> and company milestones<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Spreading gifting throughout the year, rather than saving it all for the holidays, tends to leave a stronger impression since it doesn&#8217;t get lost among everyone else&#8217;s holiday gifts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Common Types of Corporate Gifts<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Some categories consistently perform well across industries:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.ipromo.com\/technology.html\">Tech gadgets<\/a><\/strong>: wireless chargers, power banks, Bluetooth speakers<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.ipromo.com\/drinkware.html\">Drinkware<\/a><\/strong>:  insulated tumblers and water bottles<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.ipromo.com\/apparel.html\">Apparel<\/a><\/strong>: branded jackets, hats, and polos<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.ipromo.com\/corporate-gifts\/custom-holiday-gift-baskets-and-candy-treats.html\">Gift baskets and boxes<\/a><\/strong>: curated snack, coffee, or wellness sets<\/li>\n\n\n\n<li><strong>Gift cards<\/strong>: over half of employees (54%) say they&#8217;d prefer a gift card to a physical item<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.ipromo.com\/collections\/eco-friendly-promotional-products.html\">Eco-friendly products<\/a><\/strong>: reusable bags, bamboo items, and recycled-material goods<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.ipromo.com\/office.html\">Office and desk accessories<\/a><\/strong>: notebooks, pens, organizers<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You can browse a full range of options on <a href=\"https:\/\/www.ipromo.com\/corporate-gifts\/most-popular-corporate-gifts.html\">iPromo&#8217;s most popular corporate gifts page<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Can I Make Sure That My Corporate Gifting Strategy Is Successful?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A successful gifting program isn&#8217;t random; it&#8217;s planned. A few keys to getting it right:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Set a clear goal.<\/strong> Are you retaining clients, boosting morale, or generating referrals? The goal shapes the gift.<\/li>\n\n\n\n<li><strong>Know your budget.<\/strong> Most companies spend between $50 and $150 per gift, though this varies by recipient and occasion.<\/li>\n\n\n\n<li><strong>Personalize where you can.<\/strong> Even small touches- a name, a handwritten note, a relevant item- make a gift feel less generic.<\/li>\n\n\n\n<li><strong>Choose quality over quantity.<\/strong> Cheap, forgettable items often end up in the trash; an estimated <a href=\"https:\/\/www.loopandtie.com\/impact-report\">40% of corporate gifts are discarded<\/a>. Better-quality gifts get kept and used far longer.<\/li>\n\n\n\n<li><strong>Plan for lead time.<\/strong> Custom and branded items typically need 7 to 14 days to produce and ship, so order ahead of the date you need them.<\/li>\n\n\n\n<li><strong>Track results.<\/strong> Watch for changes in retention, referrals, or engagement after a gifting campaign so you know what&#8217;s working.<\/li>\n\n\n\n<li><strong>Stay consistent.<\/strong> A single holiday gift is nice, but an ongoing gifting habit builds much stronger relationships over time.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">What Are Some Good Corporate Gift Ideas for 2026?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Based on current trends, these categories are standing out this year:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sustainable and eco-friendly gifts<\/strong>: demand for eco-conscious promotional products keeps climbing, with US sales reaching $3.69 billion in 2024, <a href=\"https:\/\/www.ppai.org\/media-hub\/ppai-sales-volume-estimate-modest-growth-in-2024-but-reasons-for-optimism-remain\/\">up 20% from the year before<\/a>. <\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.ipromo.com\/collections\/wellness-retreats.html\">Wellness-focused gifts<\/a><\/strong>,  items like desk plants, aromatherapy sets, or fitness trackers that support employee wellbeing<\/li>\n\n\n\n<li><strong>Personalized tech<\/strong> \u2014 engraved chargers, custom laptop sleeves, or monogrammed headphones<\/li>\n\n\n\n<li><strong>Curated gift boxes<\/strong> \u2014 coffee, snack, or self-care boxes that feel more like an experience than a product<\/li>\n\n\n\n<li><strong>Digital and gift-card options<\/strong> \u2014 fast, flexible, and increasingly preferred by employees<\/li>\n\n\n\n<li><strong>High-quality everyday items<\/strong> \u2014 well-made drinkware, bags, or apparel that people will actually use for months, not just once<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">The Bottom Line<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Corporate gifting isn&#8217;t just a nice gesture anymore; it&#8217;s a measurable business strategy. With companies reporting real gains in retention, referrals, and employee satisfaction, the businesses that treat gifting as an afterthought are leaving value on the table.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The good news is that doing it well doesn&#8217;t require a huge budget or a complicated program. It requires a clear goal, a sense of who you&#8217;re gifting to, and a commitment to quality over quantity. Start with one occasion, do it thoughtfully, and build from there.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ready to put a gifting strategy in place? <a href=\"https:\/\/www.ipromo.com\/\">iPromo<\/a> can help you find, customize, and ship gifts that recipients actually want to keep.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Corporate gifts are items a business gives to employees, clients, partners, or prospects to build goodwill and strengthen relationships. They range from branded pens and mugs to high-end tech gadgets, gift baskets, and personalized items. Unlike a personal gift, a corporate gift usually serves a business purpose: saying thank you, marking a milestone, or simply [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":32472,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[],"class_list":["post-32459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-gifts"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Corporate Gifting? - iPromo Blog<\/title>\n<meta name=\"description\" content=\"What exactly are corporate gifts? Browse this curated list of corporate gifts and why each one can speak to a particular person in your office with iPromo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.ipromo.com\/what-are-corporate-gifts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Corporate Gifting? - iPromo Blog\" \/>\n<meta property=\"og:description\" content=\"What exactly are corporate gifts? Browse this curated list of corporate gifts and why each one can speak to a particular person in your office with iPromo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.ipromo.com\/what-are-corporate-gifts\/\" \/>\n<meta property=\"og:site_name\" content=\"iPromo Blog\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-07T20:40:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-09T07:23:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.ipromo.com\/wp-content\/uploads\/2023\/11\/what-are-corporate-gifts-header.png\" \/>\n\t<meta property=\"og:image:width\" content=\"743\" \/>\n\t<meta property=\"og:image:height\" content=\"426\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Leo Victor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Leo Victor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/what-are-corporate-gifts\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/what-are-corporate-gifts\\\/\"},\"author\":{\"name\":\"Leo Victor\",\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/#\\\/schema\\\/person\\\/4261044aba4efddb84fd152abaebafea\"},\"headline\":\"What Is Corporate Gifting and Why Does It Matter?\",\"datePublished\":\"2026-08-07T20:40:00+00:00\",\"dateModified\":\"2026-08-09T07:23:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/what-are-corporate-gifts\\\/\"},\"wordCount\":1221,\"image\":{\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/what-are-corporate-gifts\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.ipromo.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/what-are-corporate-gifts-header.png\",\"articleSection\":[\"Corporate Gifts\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/what-are-corporate-gifts\\\/\",\"url\":\"https:\\\/\\\/blog.ipromo.com\\\/what-are-corporate-gifts\\\/\",\"name\":\"What is Corporate Gifting? - iPromo Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/what-are-corporate-gifts\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/what-are-corporate-gifts\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.ipromo.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/what-are-corporate-gifts-header.png\",\"datePublished\":\"2026-08-07T20:40:00+00:00\",\"dateModified\":\"2026-08-09T07:23:01+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/#\\\/schema\\\/person\\\/4261044aba4efddb84fd152abaebafea\"},\"description\":\"What exactly are corporate gifts? Browse this curated list of corporate gifts and why each one can speak to a particular person in your office with iPromo.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/what-are-corporate-gifts\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.ipromo.com\\\/what-are-corporate-gifts\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/what-are-corporate-gifts\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blog.ipromo.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/what-are-corporate-gifts-header.png\",\"contentUrl\":\"https:\\\/\\\/blog.ipromo.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/what-are-corporate-gifts-header.png\",\"width\":743,\"height\":426,\"caption\":\"What Are Corporate Gifts?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/what-are-corporate-gifts\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blog.ipromo.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Is Corporate Gifting and Why Does It Matter?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/#website\",\"url\":\"https:\\\/\\\/blog.ipromo.com\\\/\",\"name\":\"iPromo Blog\",\"description\":\"Smart Branding. Delivered.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.ipromo.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.ipromo.com\\\/#\\\/schema\\\/person\\\/4261044aba4efddb84fd152abaebafea\",\"name\":\"Leo Victor\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d442316e88eac30b3f5263a687d1e003e50cfc3803fa6510b43b538852107f16?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d442316e88eac30b3f5263a687d1e003e50cfc3803fa6510b43b538852107f16?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d442316e88eac30b3f5263a687d1e003e50cfc3803fa6510b43b538852107f16?s=96&d=mm&r=g\",\"caption\":\"Leo Victor\"},\"url\":\"https:\\\/\\\/blog.ipromo.com\\\/author\\\/visiture\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is Corporate Gifting? - iPromo Blog","description":"What exactly are corporate gifts? Browse this curated list of corporate gifts and why each one can speak to a particular person in your office with iPromo.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.ipromo.com\/what-are-corporate-gifts\/","og_locale":"en_US","og_type":"article","og_title":"What is Corporate Gifting? - iPromo Blog","og_description":"What exactly are corporate gifts? Browse this curated list of corporate gifts and why each one can speak to a particular person in your office with iPromo.","og_url":"https:\/\/blog.ipromo.com\/what-are-corporate-gifts\/","og_site_name":"iPromo Blog","article_published_time":"2026-08-07T20:40:00+00:00","article_modified_time":"2026-08-09T07:23:01+00:00","og_image":[{"width":743,"height":426,"url":"https:\/\/blog.ipromo.com\/wp-content\/uploads\/2023\/11\/what-are-corporate-gifts-header.png","type":"image\/png"}],"author":"Leo Victor","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Leo Victor","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.ipromo.com\/what-are-corporate-gifts\/#article","isPartOf":{"@id":"https:\/\/blog.ipromo.com\/what-are-corporate-gifts\/"},"author":{"name":"Leo Victor","@id":"https:\/\/blog.ipromo.com\/#\/schema\/person\/4261044aba4efddb84fd152abaebafea"},"headline":"What Is Corporate Gifting and Why Does It Matter?","datePublished":"2026-08-07T20:40:00+00:00","dateModified":"2026-08-09T07:23:01+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.ipromo.com\/what-are-corporate-gifts\/"},"wordCount":1221,"image":{"@id":"https:\/\/blog.ipromo.com\/what-are-corporate-gifts\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.ipromo.com\/wp-content\/uploads\/2023\/11\/what-are-corporate-gifts-header.png","articleSection":["Corporate Gifts"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/blog.ipromo.com\/what-are-corporate-gifts\/","url":"https:\/\/blog.ipromo.com\/what-are-corporate-gifts\/","name":"What is Corporate Gifting? - iPromo Blog","isPartOf":{"@id":"https:\/\/blog.ipromo.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.ipromo.com\/what-are-corporate-gifts\/#primaryimage"},"image":{"@id":"https:\/\/blog.ipromo.com\/what-are-corporate-gifts\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.ipromo.com\/wp-content\/uploads\/2023\/11\/what-are-corporate-gifts-header.png","datePublished":"2026-08-07T20:40:00+00:00","dateModified":"2026-08-09T07:23:01+00:00","author":{"@id":"https:\/\/blog.ipromo.com\/#\/schema\/person\/4261044aba4efddb84fd152abaebafea"},"description":"What exactly are corporate gifts? Browse this curated list of corporate gifts and why each one can speak to a particular person in your office with iPromo.","breadcrumb":{"@id":"https:\/\/blog.ipromo.com\/what-are-corporate-gifts\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.ipromo.com\/what-are-corporate-gifts\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.ipromo.com\/what-are-corporate-gifts\/#primaryimage","url":"https:\/\/blog.ipromo.com\/wp-content\/uploads\/2023\/11\/what-are-corporate-gifts-header.png","contentUrl":"https:\/\/blog.ipromo.com\/wp-content\/uploads\/2023\/11\/what-are-corporate-gifts-header.png","width":743,"height":426,"caption":"What Are Corporate Gifts?"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.ipromo.com\/what-are-corporate-gifts\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.ipromo.com\/"},{"@type":"ListItem","position":2,"name":"What Is Corporate Gifting and Why Does It Matter?"}]},{"@type":"WebSite","@id":"https:\/\/blog.ipromo.com\/#website","url":"https:\/\/blog.ipromo.com\/","name":"iPromo Blog","description":"Smart Branding. Delivered.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.ipromo.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/blog.ipromo.com\/#\/schema\/person\/4261044aba4efddb84fd152abaebafea","name":"Leo Victor","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/d442316e88eac30b3f5263a687d1e003e50cfc3803fa6510b43b538852107f16?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d442316e88eac30b3f5263a687d1e003e50cfc3803fa6510b43b538852107f16?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d442316e88eac30b3f5263a687d1e003e50cfc3803fa6510b43b538852107f16?s=96&d=mm&r=g","caption":"Leo Victor"},"url":"https:\/\/blog.ipromo.com\/author\/visiture\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.ipromo.com\/wp-json\/wp\/v2\/posts\/32459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.ipromo.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.ipromo.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.ipromo.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.ipromo.com\/wp-json\/wp\/v2\/comments?post=32459"}],"version-history":[{"count":4,"href":"https:\/\/blog.ipromo.com\/wp-json\/wp\/v2\/posts\/32459\/revisions"}],"predecessor-version":[{"id":34113,"href":"https:\/\/blog.ipromo.com\/wp-json\/wp\/v2\/posts\/32459\/revisions\/34113"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.ipromo.com\/wp-json\/wp\/v2\/media\/32472"}],"wp:attachment":[{"href":"https:\/\/blog.ipromo.com\/wp-json\/wp\/v2\/media?parent=32459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.ipromo.com\/wp-json\/wp\/v2\/categories?post=32459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.ipromo.com\/wp-json\/wp\/v2\/tags?post=32459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}