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Trade shows are important to your business. They provide exposure for your products, give you access to prospects and suppliers alike, and let you build relationships face to face. But, trade shows also require a lot of resources, financial, time and focus. Trade-show success is affected by many factors. To help you get the most from your trade show investment, we?re sharing some articles from our people.
Top 5 things to do
If you've been doing this for years, or it?s your first trade-show, getting these five things right will greatly increase the effectiveness of your trade-show dollars.
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Get attendees to participate
Being at a trade show can be frustrating if booth traffic is too low. Here we share ideas to help get attention and, more importantly, participation from attendees.
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Deciding on your giveaway
It's easy to fall back to the traditional promo products, and they have their place. But before you do, take a look at a process for deciding what you should give away to create an impact. Read more...
How to present giveaways
It's the thought that counts? rings true. Though the context is different, the thought that you put into how you present your giveaways will be as important as the promo items themselves. Read more...
