Tailgating with promotional products

Pumpkin spice. It’ll soon be everywhere. There won’t be any getting around it once the dog days of summer gasp their last breath and Labor Day weekend passes. Almost every imaginable business will start offering something infused with the autumnal vegetable and nutmeg. Meanwhile, decorative gourds will start lining countertops and desks to greet guests and visitors.

Fall is approaching and with it crisp air, jacket weather, piles of leaves and football. Hopefully, your company is making changes to its branded apparel once the seasons change by adding jackets, long-sleeved promotional shirts and mugs to your giveaway lineup.

Just as your customers adapt to the shorter days and chillier nights, so too should your business.

Change with the season
Autumn is a great time to put branded items to use for your company. Just as summer is a prime time to get your business’ name out to the public by giving away branded T-shirts, koozies and drink coolers, fall has its very own products.

A business needs to be adaptable and open to change, and an easy way to anticipate potential customers’ needs is to alter its offerings every once in a while. Taking advantage of the change in temperature and handing out products people can use to celebrate the season will get your business more looks and impressions.

Think of some clever ways to connect your brand into the season, its holidays and traditions. There’s plenty of options from tying in to a cold snap with blankets and sweatshirts to football season with products fans can use at the stadium.

Tap the season from the first day of fall on September 23 all the way to Thanksgiving with promotions for the days in between.

Are you ready for some football?
Football season officially starts for the National Football League once the Pittsburgh Steelers and New England Patriots take to the gridiron at Gillette Stadium in Foxborough, Massachusetts. Even if football and its tailgating tradition isn’t your business’ favorite game you probably know game day is a sacred one for many Americans.

It’s also a good time to rack up impressions for your business with promotional fold out chairs and branded drinkware that will always get a lot of use while waiting for kickoff.  Your customers will also get a kick out of branded foam footballs that they can toss around while waiting for the game to start.

Your customers can keep warm by wearing sweatshirts and fleeces featuring your logo all while drinking coffee, cocoa and tea from a promotional mug.

Every time they put on the pullover or take a sip from the cup, they’ll be reminded of the business that gave it to them. Plus, any other fans milling about the parking lot or stadium will see the name and logo.

That means hundreds or thousands of people could view your business’ logo, name or catchphrase in just one day and one setting. The added number of impressions could pique peoples’ interest and bring them to your door as potential customers.

Cook outs and bonfires 
Just because summer is over doesn’t mean there aren’t diehard barbecuers still firing up their grills even as the mercury drops. Some may be out there until the first snowfall. However, a company can keep those fanatical cooks warm and cozy with not just branded fleeces but promotional aprons and oven mitts as they serve up grub to their friends and neighbors.

Each pass by the buffet line equals more eyes on your brand and more impressions made.

Other traditional get-togethers are also prime time to get your brand out to the public. Bonfire gatherings will usually bring a crowd out. Giving away blankets, throws, sweatshirts, tumblers and pint glasses near the beginning of the season could be a boon to both you and your customers.

Many people may also use those items and fold out, director-style chairs to gather around the fire on a crisp autumn evening.

Thanksgiving feast
Everybody is a fan of eating turkey and stuffing on Thanksgiving Day. More people dining together also means more impressions and eyes on your company’s name. Some families will use promotional drinkware to sip their sodas while waiting for the turkey to cook and even use branded kitchenware to prepare the day’s feast or take the bird out of the oven.

Fall offers companies and marketers a whole new avenue to appeal to potential customers by combining the festiveness and feeling of the season with promotional items clients can actually put to use both in and outside of their homes.

Tying your business’ name in with a person’s favorite moments and traditions of a season can have a lasting, positive effect on your brand in his or her mind.