Hottest Promotional Product Trends For 2024

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Promotional Products & Items

Promotional products and gifts are the perfect way to market your brand at your next trade show or conference. Add your custom logo to any product, from shirts and sweaters to power banks and USB drives. Get branded gifts for your business at wholesale prices, designed, imprinted and delivered before your next marketing event.

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Custom Promotional Items for Every Occasion

Custom promotional items are a great way to make a lasting impression on your customers, clients, or employees. Whether you're looking for branded swag to give away at a trade show, gifts for your office or team, or personalized promotional items for a special event, we've got you covered. At iPromo, we offer a wide range of customizable items that are perfect for every occasion. Some of the promotional item categories we offer include:

  • Technology
  • Drinkware
  • Bags
  • Apparel
  • Office Supplies
  • Trade Show Gear
  • Outdoor/Recreational Equipment
  • COVID-19 Test Kits & PPE

What Promotional Items Can Do For Your Business

Increase Brand Awareness

By distributing items that are branded with a company's logo or message, businesses can expose their brand to a wider audience, potentially attracting new customers and increasing visibility in the marketplace.

Build Associations Between Products and Services

Additionally, custom promotional products can build awareness of a company's services. By selecting items that are relevant to a company's product or service offering, businesses can use custom branded promotional products to educate customers about what they offer and encourage them to make a purchase. A good example would be a local brewery creating branded bottle openers, pub glasses, coasters, and other related products.

Improve Customer Loyalty and Retention

Finally, promotional items can build customer loyalty. By providing customers with a useful or memorable item that is branded with a company's logo or message, businesses can create a positive impression and foster a sense of goodwill. This can help to build customer loyalty, encouraging repeat business and referrals.

Express Your Corporate Identity With Custom Branded Promotional Products

Your corporate identity is essential to your brand, and custom branded promotional products can help you express it in unique and memorable ways. We offer a wide range of customizable promotional items that can be branded with your logo or message, helping you showcase your corporate identity to the world.

Custom promotional products are an effective marketing tool that can help you build brand awareness, increase customer loyalty, and boost your bottom line. By distributing products that are personalized with your logo or message, you are creating a tangible connection between your brand and your customers or clients.

Our promotional items and products are carefully selected to ensure they meet the highest standards of quality and durability, so you can be confident that your brand will be well-represented. We also offer the ability to create personalized promotional items on products from today's leading brands such as NIKE, Apple, North Face, YETI and dozens of others. From pens and notepads to t-shirts and hats, we have a wide variety of custom promotional products to choose from.

Why these Items Are Perfect for Promotions

Promo items, such as apparel, water bottles, and office supplies, are powerful marketing tools that can help businesses in a number of ways. For most businesses, promotional items and custom promotional products can help them increase brand awareness, allow customers to build associations between products and services, and improve customer loyalty and retention.

What Are the Top 10 Most Popular Promotional Items?

Marketers are constantly searching for the best ways to reach an audience. Promotional items are one of the best ways to get their message across. They can be used for low-cost gifts, special promotions, and event promotions. Occasionally, they are even used as a charity campaign. But how can the items help the brand?

Here’s Why Popular Promotional Items Are Important for Marketers

Connect with Consumers

By handing out promotional products, not only are you marketing your brand, but you’re connecting with consumers. You’re creating impressions on them every time they’re using or looking at your branded giveaways, increasing brand recognition and recall, and building a greater relationship with these consumers as they become more aware of and familiar with your brand. A stronger relationship will lead to increased brand loyalty.

Generate Greater Brand Exposure

When you have consumer giveaways, these items will be marketing your brand for you. When people are wearing, using, or showcasing items with your brand or logo on them, they’re providing advertisements for you. Word of mouth also spreads when consumers recommend your products or showcase them to coworkers, friends, or family.

Improve Brand Recognition and Recall

When a consumer is constantly being exposed to a brand, it’s natural for them to become more and more familiar with it as time goes on. For example, almost everyone can recognize the brand Nike once they see its iconic checkmark logo; that’s because Nike has generated powerful brand exposure that stays in the minds of consumers. The more familiar a consumer becomes with your brand, the better they will be able to recognize and eventually recall it, which will raise their chances of wanting to do business with you.

The Top 10 Most Popular Promotional Items and Trends For 2023

Giving out popular promotional items can be an extremely effective way to increase exposure for your brand, connect with consumers and build brand loyalty. If you’re asking yourself, "What are the most popular promotional items?" then keep reading to find out. We’ve listed some of our most popular giveaway items to give you a better idea of what consumers really like.

1. Apple Corporate Gifts

Custom Apple AirPods, AirTags and Watches continue to be some of the hottest and most sought after co-branding retail brands for corporate gifting on the market in 2023. Even better, iPromo offers various types of custom packaging to enhance the unboxing experience for recipients and your brand!


2. Eco-Friendly Promotional Items

If your business or organization values sustainability, using eco-friendly promotional products are a perfect match for the most impactful message. These items are made using materials that are environmentally friendly and will help the earth. These products will showcase your brand while demonstrating your support for striving towards a healthier planet. Items include tote bags, coolers, speakers, and much more.


3. Self Care

Self care and mental health continue to be a top priority for employees and employers for the new year and beyond. Studies have shown that over 80% of employees whose employers are engaged in their wellness say they enjoy work. Connecting with your employees and showing you care about their health and wellness improves the morale of your team and improves the work atmosphere for everybody. From spa kits and massagers, to wellness and nutrition promotional items, iPromo has you covered.


4. Custom YETI Drinkware & Coolers

Custom YETI corporate gifts are still the drinkware and cooler brand that all recipients love to receive no matter the time of the year! Getting YETI with logo tumblers, coolers and mugs all offer incredible co-branding opportunities for your business to make an impact. Other trending drinkware brands to consider for 2023 are custom Stanley and Otterbox. Both are great YETI alternative and offer unique differences from YETI that your recipients will appreciate and cherish for years to come.


5. Employee Recognition

Showing your employees you appreciate and value their loyalty is crucial in the era of quiet quitting and those looking for greener pastures. iPromo offers custom employee gifts bulk for all budgets, including gifts from top retail brands, that are sure to impress and show your organization cares about your hard working employees. With BRAGbox from iPromo, you can create a fully custom swag box from the packaging to hand selecting the items that go in the box, and all can be branded with your logo. We also carry curated employee recognition swag boxes, so you just pick the box, while iPromo handles the test. Or use SwagCloud to have iPromo store, distribute, and ship your swag throughout the year for employee anniversaries or milestones.


6. Custom PopSockets PopGrips & PopSockets Accessories

Custom PopSockets bulk continue to be super useful phone accessories to have and your recipients will love and appreciate having them on a daily basis. They’re also a good way to gain exposure for your organization since your logo is placed on prime branding real estate (The average person looks at their phone 96 times every day) since people never go anywhere without their phone.


7. Socially Responsible Gifts

Creating brand partnerships with shared sustainability and social responsibility initiatives will be a priorities for businesses and clients in the new year. These unique selection gifts and promotional items are designed for less waste in both product and packaging. Browse through our extensive list of brands that partner with domestic and global charity initiatives that give back with every item you purchase.


8. Bleisure Travel

Not only will employees continue working from home in 2023, but they are increasingly working from anywhere, mixing business and leisure into one, "Bleisure Travel". In order to do this, your bleisure employees need the newest and most advance technology allowing them to work from anywhere. They need smaller, more portable devices like wireless charging stations, and accessories like power banks and USB flash drives packed with features to allow their workspace to be mobile wherever they go. iPromo carries the latest tech retail brands and even travel toiletry bags bulk that you can print your logo on creating an ultra useful promotional gift your employees will appreciate and enjoy in their travels.


9. Custom Swag Boxes

BRAGbox™ from iPromo, are bulk gift boxes curated with specific items according to a theme. Each box contains several products, all customized with your company’s logo or design. These business gift boxes with logo are great to send out for virtual events or to remote and new employees, or simply given out to boost employee engagement and morale. iPromo also offers fully custom swag boxes where you can pick what goes in the box and what type of custom packaging to create the ultimate unboxing experience.


10. Outdoor, BBQ, Beach & Camping Gear

The outdoor industry is the fastest growing industry globally, and for a good reason: there are thousands of products out there that help make outdoor living more accessible and more enjoyable. You can find everything in this section from promotional BBQ sets, bulk campaing chairs, to coolers to portable chargers and camping tents; plus, this year's selection of outdoor products is as big or bigger than ever. Get your team ready for the summer with any of these outdoor and recreation items while showcasing your logo.


Custom Promotional Items for Every Occasion

Custom promotional items are a great way to make a lasting impression on your customers, clients, or employees. Whether you're looking for branded swag to give away at a trade show, gifts for your office or team, or personalized promotional items for a special event, we've got you covered. At iPromo, we offer a wide range of customizable items that are perfect for every occasion. Some of the promotional item categories we offer include:

  • Technology
  • Drinkware
  • Bags
  • Apparel
  • Office Supplies
  • Trade Show Gear
  • Outdoor/Recreational Equipment
  • COVID-19 Test Kits & PPE

Express Your Corporate Identity With Custom Branded Promotional Products

Your corporate identity is essential to your brand, and custom branded promotional products can help you express it in unique and memorable ways. We offer a wide range of customizable promotional items that can be branded with your logo or message, helping you showcase your corporate identity to the world.

Custom promotional products are an effective marketing tool that can help you build brand awareness, increase customer loyalty, and boost your bottom line. By distributing products that are personalized with your logo or message, you are creating a tangible connection between your brand and your customers or clients.

Our promotional items and products are carefully selected to ensure they meet the highest standards of quality and durability, so you can be confident that your brand will be well-represented. We also offer the ability to create personalized promotional items on products from today's leading brands such as NIKE, Apple, North Face, YETI and dozens of others. From pens and notepads to t-shirts and hats, we have a wide variety of custom promotional products to choose from.

What Promotional Items Can Do For Your Business

Promo items, such as apparel, water bottles, and office supplies, are powerful marketing tools that can help businesses in a number of ways. For most businesses, promotional items and custom promotional products can help them increase brand awareness, allow customers to build associations between products and services, and improve customer loyalty and retention.

Increase Brand Awareness

By distributing items that are branded with a company's logo or message, businesses can expose their brand to a wider audience, potentially attracting new customers and increasing visibility in the marketplace.

Build Associations Between Products and Services

Additionally, custom promotional products can build awareness of a company's services. By selecting items that are relevant to a company's product or service offering, businesses can use custom branded promotional products to educate customers about what they offer and encourage them to make a purchase. A good example would be a local brewery creating branded bottle openers, pub glasses, coasters, and other related products.

Improve Customer Loyalty and Retention

Finally, promotional items can build customer loyalty. By providing customers with a useful or memorable item that is branded with a company's logo or message, businesses can create a positive impression and foster a sense of goodwill. This can help to build customer loyalty, encouraging repeat business and referrals.

iPromo Promotional Products FAQs

What are Promotional Products & What are Examples of Good Promotional Items?

If you’ve ever signed up for a 5K and received a “swag bag” full of pens, keychain flashlights, hand sanitizer, and similar items, you know the excitement a promotional product brings to the table. Promotional products are branded with a company logo or slogan and given out at fundraisers, trade shows, and events as freebies or at a very low cost. Promotional gifts are a great way to draw customers in, inform them about your company, and leave a positive lasting impression on them.

Some popular examples of branded items you can hand out as corporate gifts or at your next networking event include:

What Are Promotional Items?
Promotional items, or promo items, are products that are branded with a company's logo, message, or slogan, and are distributed to customers or clients as part of a marketing or promotional campaign. These products can be anything from pens and keychains to t-shirts and backpacks. iPromo provides a diverse catalog of promotional items, covering everything from shoes and socks to office supplies and camping chairs
How Easy Is It To Create My Own Promotional Items?

Running a business or organizing an event is no easy task. That’s why we provide exceptional service so you can easily create your own personalized promotional items without having to take time away from other important obligations. At iPromo, you can select any item and upload your logo or slogan with only a few clicks of your mouse. Once you upload your design, our artists will create a virtual proof for your approval before we begin production.

Do You Offer Design Serices?

If you’re stuck on trying to come up with a design, our service reps are here to help. By giving us a call, our team of experts will walk you through various designs so you can create a unique promotional product for your business. When we design your logo, we’ll also send you a virtual proof so we can meet your expectations. iPromo also offers to help you create your own company swag store. Here, you can simplify your team’s apparel and promotional product sourcing with your own company eStore for fast and efficient design and delivery!

Which Promotional Products Are Most Effective?
There are a few key things to consider when you are doing promotional giveaways.
  • Practicality, your unique promotional items need to be something very practical to ensure that your customers use them frequently. This will ensure that you get the maximum exposure for your branding.
  • The Imprint area is very important as well. Your unique promotional items need to be able to display your logo and branding in a prominent location.
  • Make sure that your small business promotional items are very noticeable. You want an item that people will take notice of and tie to your business. Your logo should be very prominent.
  • Ensure that the product you choose is very durable. You want your clients to have a product that they can keep for quite some time. They will come to associate that durability with your branding.
What Makes iPromo the Premier Provider of Branded Items With Company Logos?

With over two decades of service, iPromo is a trusted provider of branded items for companies worldwide. Our priority is your complete satisfaction, so when we create your logo items, you can expect only the best when it comes to promotional items. We take your company’s and our reputation seriously, so whether you need 25 customized products or 5,000, each order will receive the same attention and care.

We also offer our exclusive 110% lowest price guarantee. So, if you see a competitor with a lower price on one of our products, we’ll not only match the price, but we’ll beat it by 10%. Our quick turnaround, affordable prices, high-quality items, and unique choices will give your business a one-up on all of your competitors.

Do you Customize Promotional Products?

Yes! Customers provide us with their logo or design and we can customize our promo items to match their brand. Depending on the product, we use laser engraving, screen printing, and other design methods to produce high-quality designs and images on hundreds of different products.

Do You Offer Bulk Discounts on Your Custom Promotional Items?

Yes! For most promotional items, bulk ordering is available. Pricing varies based on product and selection. See the product page for full details regarding available discounts and quantities.

What Makes a Good Promotional Product?

Your promotional items should be seen as a branding opportunity. Any promo items you get should be something that your customers will often use; after all, the more they use it, the more your branding gets to shine. Consider your promo items as mobile advertising; as long as your clients enjoy the product and use it often, you’ll be getting numerous free impressions. In particular, promotional items with a logo can ensure as many people recognize your branding as possible.

Why Are Promotional Products Important For Your Business?

Promotional products are important for your business because they boost instant brand recognition and gain exposure for your business. For example, if you hand out drawstring bags with your company logo, not only will the recipient remember you for your generosity, but passersby will see your logo every time the recipient uses it.

Promotional Products from iPromo

iPromo has been proudly serving thousands of customers since 1999. Our goal is to provide ideas and creative promotional products so people just like you can bring your company, school, or organization to the next level. With a deeply-rooted love for promotional items, we deliver top-rated customer service and high-quality products that are sure to be a hit at your next marketing campaign or fundraiser. As you browse our site, you’ll find one-of-a-kind promotional products that our service reps will gladly help you customize to fit your company, event, or budget.

How Much Do Companies Spend on Promotional Products?

Business promotional items have become a massive source of advertising for corporations. Companies spend upwards of $23 billion dollars a year on business promotional items. Company promotional items are used to make impressions by everyone from Fortune 500 companies to one-person operations. The cost per impression on company promotional items can be as low as 3 cents! This is amazing value, so it’s no wonder that these products have taken such a large slice of the advertising pie over time. Knowing how much companies spend on these promotional products should really give you some insight into the value of these items.

How Promotional Products Help Business

Promotional products do a great job of low-cost advertising. For the price of cheap promotional items, you can get hundreds or even thousands of impressions of your brand. Cheap promotional items will allow you to put your logos in the hands of your customers at a low price. Advertising can be an expensive endeavor, but with promotional products, your customers do the advertising for you, and they’re grateful for the product. Promotional merchandise serves as a win-win situation for both the company and the client. Promotional merchandise is one of the most effective ways for a company to make a large number of inexpensive impressions.

What Are The Best Promotional Items to Give Away?

The best promotional items to give away are those that will be used on a regular basis. Rather than a shot-in-the-dark promotional item, err on the side of practicality. Your customers will be thankful for your thoughtfulness and will remember your brand every time they use your item. So, if you run a sales company, give clients and customers a branded powerbank so their important electronics can be charged on the go. Or, if you have a hip and trendy business, a promotional Bluetooth speaker will be a hit. Other popular promotional items to give away include:

What Are Examples of Promotional Materials?

At iPromo, we have a variety of promotional gifts to choose from so you can bring your brand to the next level. From trade show products like stress balls and lanyards to apparel products such as custom hats and fleeces, we have it all. Take a look at just some of the examples of promotional items we have in our inventory:

  • Tech Products: Car chargers and adapters, computer hubs, headphones, phone cases
  • Writing Tools: Click pens, ballpoint pens, highlighters, permanent markers, stylus pens
  • Drinkware: Sport bottles, BPA free bottles, beer mugs and glasses, stainless steel bottles, mason jar mugs, YETI ramblers, wine and cocktail glasses, stadium cups
  • Custom Apparel: T-Shirts, polo shirts, golf and sports performance shirts, jackets, vests, socks, sunglasses, hats, sweatshirts
  • Bags: Tote bags, duffel bags, luggage, backpacks, sports bags, swag bags, laptop bags
  • Trade Show Items: PopSockets, lanyards, fidget spinners, hand sanitizers, badge reels
  • Office: Business card holders, calculators, desk accessories, padfolios, notepads, photo frames
  • Outdoors: Folding chairs, beach balls, fanny packs, golf items, coolers, towels, umbrellas
  • Popular Brand Items: Amazon, Nike, Apple, S’well, Titleist, Tumi, Under Armour, YETI, Carhartt, Beats

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