Promotional products are often used as giveaways to improve customer relationships, but they are also useful in boosting morale and motivation for company staff and employees. And when you use promotional custom products, you give your staff the opportunity to represent your business in a positive and less intrusive way.
But how can promotional custom products achieve this? Let’s explore the psychology behind motivation, morale, and the power of positive representation and messaging.
Motivation and Psychology
People sometimes find things they feel compelled to do or chase after, and these can be personal or career goals. In a company setting, these goals can be getting a promotion, reaching a sales target, or completing a particular project.
But when it comes to ordinary employees and staffers, what can a company do to amplify their initial motivation? There are many factors that affect the motivation of individuals in a corporate setting, and sometimes what motivates the executive is not the same thing that motivates your ordinary rank and file.
In Maslow’s hierarchy of needs, people can be motivated when certain news are met. In any business, you can motivate people when you help them meet all these needs, from the basics such as food and shelter, to the most important: personal growth and self-actualization.
So which strategies can help you make your staff feel they are growing not only as individuals but as part of your organization? There are some things that can help people feel they are meeting these needs in your organization, and these include goal setting, setting up a social support system, or reinforcing the connection between staff and organization through value recognition.
Of course, there are other strategies that can help, as organizations and individuals are very different and may have different ways to increase motivation. But what doesn’t change is that to make people feel motivated, there must be gestures of goodwill and trust between staff and management.
And one of the ways to do so is to use promotional custom products.
How Promo Products are Effective Motivators
Custom promotional products are effective motivators and morale boosters because they first establish a feeling of goodwill between two parties. Before you lay out your plans to motivate your staff or to set goals they can achieve, you need to make them feel part of a team.
A Sense of Belonging
When you give them branded items that carry your company logo and name, it is a reminder of their affiliation to their organization. It creates a sense of belonging that can motivate them and act as morale boosters.
So when they initially join your organization, a welcome bag that contains your company’s promotional custom products make them feel welcomed and valued, which could motivate them at the very least to be productive and efficient at their job.
Reward and Recognition
Once a person joins your organization, you can then use branded promotional products in a different way. You can use them to recognize and reward employees when they reach certain goals or milestones.
It’s best to give them a different kind of custom product when they achieve these, as it makes the achievement more special and meaningful to them. You can give them gadgets, or company giveaways that they can use for their next project or position: an expensive pen, or a jacket that is unique to their department.
The Best Promo Products for Employee Motivation
So when you want to motivate your employees, you have to choose products that fit their situation and accomplishment. Using the same things or products will not work ,as they will only feel even less valuable because it seems you are only giving these products away with no real value or importance to the recipient.
So why not consider the following for different situations?
Branded Athliesure and Activewear
Many people love to wear items from popular sporting goods brands, as they see them as more valuable than regular clothing. They are often made of high quality breathable materials, which make them valuable and wearable.
Also, when you customize these products, it can enliven your team and make them love wearing hoodies, shirts, and jackets to show off their organization and camaraderie. Also, positive association allows them to equate the same qualities of the brand to your organization. In this way, branded sports apparel is one of the best choices in terms of providing your employees with something that will make a real impact.
Company Stationery and Desk Accessories
These are the best to give to team members who get promotions, or reach certain positions within an organization that show how valuable they are and how their personal growth has added to the company’s own growth.
Expensive pens, notebooks, journals, and desk organizers show that management can see a person’s contributions, and these products express their appreciation to their hard work and dedication.
Tech Gadgets, Office Accessories, and Much More!
Anyone working in a modern office setting can surely appreciate company giveaways that include branded tech gadgets, items, and accessories. Earpods, speakers, USB drives, mobile phone covers, cable organizers, all of them show that an organization knows their employees’ needs, and can provide them with the other accessories that might go along with their tools.
Also, these items can be useful in their personal lives, as many people carry mobile phones, tablets, and chargers wherever they go. Gifting your employees with these accessories shows them that the organization supports them wherever they may be.
Spa & Wellness Essentials
Employees love to feel pampered, and you need to show them that they are valued as staff, but also valued as people. Giving away a health and wellness pack when someone is experiencing a health issue or celebrating a personal milestone (such as a birthday) can be a good way to show that you care about their wellbeing.
Include Your Staff in the Next Giveaway
Motivation can arise from different goals and emotions, but the most important thing is to make your staff feel connected through goodwill. It’s not just a matter of giving away things that might matter to them, it’s giving gifts that will make them feel empowered, valued, and part of a greater work that they can be proud of in the years to come.
Here at iPromo, we make it easy to find the perfect giveaway items and promotional products that will help you boost your company morale. Whether you’re arranging a special corporate event or simply want to show some employee appreciation, our selection has what you’re looking for.