Branding

Thinking of a way to reward your employees or allow customers to purchase company swag? Well, online company stores are the best solution. You get the freedom to brand merchandise, all without the need to keep inventory or manage a website.…

Summer is Towel Season Some of the most popular destinations that people flock to this summer will be the beach or poolside. Both of these options are a great way for people to get out and enjoy the sun, but towels will always be a…

So, what exactly is the Halo Effect? The halo effect is a term used to describe consumers’ attitude toward our brand. When they have a positive experience, they relate all of your products as positive. For example, if you purchase a…

Here's What Doesn't Work We all know that employees need branded clothing. The question is, do employers really need to go through the humdrum process of handing out catalogs, collecting information like size specification and then coming…

Retention of Ad specialties and promotions now matter more than ever when it comes to your marketing strategy. Many people have turned to online marketing and abandoned promotions now that consumers have gone online. However, specialty…

If you are in the market for fashionable and functional outdoor apparel, then chances are that you have heard of Patagonia. The California-based clothing company is well known for its comfortable, often polyester-fleece designs. Its line of…

Concern about the environment is becoming increasingly common among a wide swath of people across the globe. The deterioration of planet earth is something many folks simply don’t want to ignore anymore. This also bears true in most…

If you are already not familiar, custom umbrellas make a perfect corporate gift. In fact, they are a very underrated gift for the return you receive on your investment. When you consider the cost of an umbrella versus the number of…

Are you feeling the heat to conjure up intuitive gift ideas to give away at your next event? It isn’t always easy to know what items people will find useful and interesting. This is especially true of events that tend to bring together…

As a company, you are always looking for more opportunities to strengthen your business. While attracting new consumers is necessary for growing a business, strengthening the bond you have with existing customers and employees is just as…