Promotional Products Are Used: Keep Your Brand Out Front

Promotional Products Are Used by Customers

There is a part of marketing that relies on assumptions, one of which is that brand exposure through our logos has an impact on people’s decisions. We believe that maintaining a presence will keep us top of mind when the time to purchase comes up. This is one of the benefits of promotional products… our logos are present in everyday activity, creating an ongoing impression because promotional products are used long after we give them away.

A frequent question is “do people really hold on to these items?” Some stats to answer the question:

• 88% of those who receive promotional items remember the brand
• 53% of people use promotional products they received on a weekly basis
• 47% of people keep promotional products for more than a year

These are just some of the stats from the PPAI video.

Promotional products work because people use them after they are received. The key to a successful campaign is ensuring the right item is presented to the right people at the right time. Like any other marketing program, a promotional products campaign needs to be well thought out.

Some of the “at home” products include chargers and drink ware, while at work items include the business accessories like pens, styluses and pad-folios. Based on the answers to the questions highlighted in the recent post regarding well thought out promotional programs, you can narrow your scope at a higher level, and then start to drill down to the best products to match your goals.