Top 5 Promotional Items for Impressions

Promotional gifts are not always about the impressions. Often it is more personal, or more directed. But if you’re looking at promotional items for impressions, here are your best bets:

#5 Logoed shirts are really popular. About half of U.S. consumers own logoed shirts, with men tending to own them more often than women (52% vs 46%). Shirts get about 2,450 impressions.

#4 Branded Outerwear is really coveted. This promotional gift is appreciated because it is useful, attractive and fun to have according to owners. Promo outerwear also tends to be held on to for a while, over a year and a half. Not only does outerwear get a lot of impressions (about 2,650), but given how much people like it, these are powerful impressions.

#3 Writing Instruments, fancy words for pens and styluses, come in a strong third on impressions with over 2,800. This top item tends to be evenly owned by men and women, with 56% of consumers owning them. With the price points available, pens are also one of the most efficient promotional products.

#2 Logoed Hats. They’re fun, stylish and make great promotional items. Over 3,130 impression on average, men tend to favor promotional hats more than women by a 2 to 1 margin.

#1  Promotional Bags. With an average impression rate of over 5,700, bags top the chart in the US. Women tend to own branded / logoed bags more than men with 34% of adults carrying them over all. You have a lot of options with promotional bags, so you should be able to match your audience really well.

The neat thing about this list is that in addition to getting a lot of impressions, the items can have a real impact on the recipients. Nice pens, well made outerwear, good looking hats and shirts can push the impressions because people will really appreciate them. The numbers above are averages. If you do a good job of targeting your audience, you can blow those numbers out of the water!