According to a 2013 Promotional Products Association International survey, 52.1 percent of consumers admitted to having a more favorable impression of a company after getting a promotional item. However, it’s not enough to just hand them free swag and never touch base with them again. According to MarketingProfs, trying to build connections with customers without properly following up wastes time and money. Here are some different ways to follow up with new customers after giving them promotional products:
Thank them for taking interest in your business
Whether you gave potential customers a promotional product at a trade show or a charity event, it’s a good idea to show your gratitude for their interest in your brand. Instead of just sending a standard thank you email, think of an original way to show your appreciation. Constant Contact suggested filming a quick video or taking a photo of your staff members holding up a thank you sign.
“Trying to build connections with customers without properly following up wastes time and money.”
Send them an online survey
Asking for feedback from new customers about the promotional items you gave them shows you value their opinions. Consider sending these prospects an online survey to find out what they did and didn’t like about your promotional products. This survey also gives you an opportunity to better understand who your target audience is and what types of things interest them.
Invite them to an event
Another great way to follow up with your customers, according to MarketProfs, is to invite them to an upcoming event. Whether your company is having a golf outing or product launch, ask these prospects to attend. They will appreciate the kind gesture and be excited to come to one of your events. At the outing, don’t hesitate to ask your new customers how they liked their promotional items and if there’s anything you can do to improve them.
Offer them informational items
Business Know-How suggested sending prospects informational items, such as white papers or audio CDs, before you call them. This will establish trust and help your target audience learn a little more about what your business is all about. Don’t forget to include a next step offer with your educational materials. For instance, if you want them to visit your store, offer them a 10 percent discount.