5 promotional products to give away at races
Endurance races often attract big crowds and call for promotional products, according to Promo Marketing Magazine. Have a few of your staff members come to one of these events and hand out promotional products to the participants. These items will help out the runners and get your brand seen by all the spectators. Here are five promotional products to give away at races:
Promotional wicking t-shirts
With wicking t-shirts, race participants no longer have to fight through sweat as they race to the finish line. This apparel works by actually drawing sweat away from the body and pushing it through the clothing’s surface. If you hand out promotional wicking t-shirts with your logo to participants, they will appreciate your company for keeping them comfortable and dry.
“Drawstring bags will come in handy for runners who like to carry personal items with them while they run.”
Custom towels
Another great item to give race participants is a sports towel. When the runners wipe the sweat off their faces as they near the finish line, they will see your logo and have your company’s brand instilled in their brains.
Promotional water bottles
Staying hydrated is just as important as maintaining a comfortable body temperature, so hand out promotional water bottles at a race . In addition to printing your logo on these bottles, consider including a fact about the health benefits of drinking water. Participants can make use of these water bottles long after the race is over and will continue to be grateful for your company’s giveaway.
Promotional drawstring bags
Drawstring bags will come in handy for runners who like to carry personal items such as sunglasses and smartphones with them while they run. If you add your logo to the front of these drawstring bags, participants will remember your company when they use the bags again in the future.
Branded sunscreen
Running a race requires hours in the sun, so it’s vital for participants to wear sunscreen. According to a 2006 study conducted at the Medical University of Graz in Austria, marathon runners have a higher risk of developing melanoma and non-melanoma skin cancer. A large portion of the study participants said they wore shorts and short-sleeved shirts while running, leaving their legs and arms vulnerable to the sun. Only 56.2 percent of them reported wearing sunscreen. Hand out branded sunscreen at the race to keep the participants safe.