Are Free Products Good for Marketing?
Are Free Products Good for Marketing?
Did you know that 53% of people who have received free products from a company use these items about once every week?
In fact, over 30% of Americans own a free promotional bag given to them by a brand, and likely bearing its logo.
If you’ve thought about gifting customers and trade show attendees free products, maybe you’ve wondered if it’s really worth it.
In this post, we’re going to tell you why giving away free products help your business!
1. They Create Buzz Around Your Brand
Have you just launched your company?
Done a major rebranding?
Just looking for a way to end a sales slump?
Promotional products can help. Plus, since everyone loves free stuff, it’s pretty much a guarantee that people will start sharing their SWAG on social media.
That means you’ll get lots of eyes on your brand’s logo and products – even people that didn’t get a goodie bag full of promotional products. That’s a great way to access a wide market!
2. They’re a Great Hook
Be honest: how many times have you stopped to check out a table of food because someone was giving away free samples?
Have you ever filled out a survey or listened to a pitch because you wanted a t-shirt or a tote bag?
We know you have. You got what you wanted, and you listened to a pitch that may have convinced you to work with that company or buy their products.
Free items are a small investment that can be a lot more effective than traditional advertising methods because you’re already doing something to benefit the customer by giving them a gift.
3. They Get People In Your Doors Again
You know how people get that just-fell-in-love, dazed and happy look in their eyes when they talk about all the free samples they had at Costco that weekend?
Well, chances are, all the freebies convinced them to make a trip to Costco a part of their weekly (or monthly) routine.
The same can be said of promotional products.
When people know you’re a brand that gives away free stuff, they’re a lot more likely to come through your stores regularly.
They may get a free product, but often, these promotional products end up paying for themselves when customers add more things to their shopping carts when they come to get them.
Need proof that it works? Just check how full your cart is the next time you walk out of stores like Costco.
4. It’s Crazy Affordable Advertising
Are you getting tired of spending tons of money every month on advertising campaigns that just don’t seem to be working?
Instead, think about how customized and branded promotional products could be a much more targeted and wider reaching marketing plan.
Lots of eyes will be on your products every day. Affordable and highly effective promotional products include Custom T-Shirts, Water Bottles, Custom Ballpoint Pens, Phone Stands and Coffee Mugs.
Both the customer that sees your magnet every time she opens her fridge, and the people who’ve never heard of your brand, but see someone jogging in a hat with your logo on it in the park.
Ready to Start Giving Away Free Products?
Hopefully, now you’re convinced that it’s time to start giving away free products to help advertise your brand!
But where can you find the best promotional products out there?
That’s where we come in!
Get in touch with us today to learn all about the wide range of free products we can create for your brand. We make custom drinkware, umbrellas, pens, and more!