May 24, 2017ByLeo Victor

How to Easily Attract Attention at a Trade Fair

If you’re attending a trade fair, you may be one of the hundreds of businesses there. And that means it can be easy to get lost in the sea of booths. But there are a few simple ways to avoid that and make your business stand out

If you utilize a trade fair effectively and make it work for you, they can be a great way to attract attention to your business and services!

But how do you know how to make them work for your business? Here are three ideas to get the ball rolling!

Utilize a Giveaway

Trade fair giveaways are a great way to attract attention to your business.

Raffles are common at a fair but to maximize effectiveness, hold a raffle for a branded item. Instead of charging for raffle entries, you can use email addresses or other forms of contact information as entries.

Even the entrants who don’t win will still have a way to keep up-to-date with your business via email or other methods. If it is applicable to your business, you can also use this time to set appointments to meet with potential clients.

Give Away Other Promotional Items

Promotional items can be a great way to get your business recognized. They help your business gain visibility and help to foster brand recognition. Promotional items can be especially useful and attract attention if they are everyday items.

Try to cater your promotional items to your targeted audience’s daily needs. For example, if you sell yoga gear, custom water bottles could be great promotional items for giveaway. Other great ideas include coffee mugs and other custom drinware products. To receive the best reactions, make sure that your promotional items are specifically chosen.

Use Items That Make a Lasting Impression at a Trade Fair

Promotional items may seem like a big investment. But think of them as a more effective alternative to business cards, which you would likely bring to every fair. People will grab your card and maybe stuff it in their wallet to get lost in a clutter of receipts and cards.

Promotional items can include your business’s name, contact information, slogan, and social media. These items will serve the same purpose that a business card would, but people are more likely to keep them. This will create better brand recognition and attract attention to your business because the item will be used over and over again.

If you’re still not sure about how much a promotional item can attract attention to your business, there is a way to track the return on investment (ROI).

Using A/B testing, or putting a few options in front of potential customers to see what they respond best to is a good way to figure out your ROI. After you know how many items were given away, you can figure out your measurable return to see the results of your promotional items.

A trade fair can be a great way for your business to gain visibility, but depending on how you do them, they can be a hit or a miss. These tips will help you be sure that they’re worth your investment. If you still need a little guidance, we’re here to help!