Is Your Promotional Marketing Strategy Ready for Generation Z?

Being successful with marketing requires businesses to stay in touch with every generation they are targeting with their advertising. Every age group has specific interests, likes, and characteristics that need to be catered to with the advertising you choose. This is particularly important if you are choosing a promotional product offering.

You might not be familiar with the term “Generation Z”, but you definitely should be. This is the latest generation coming into the marketplace and job force after Millennials. They are people who were born after 1995, they love technology, and they have a lot of differences from Millennials. It’s important to learn these differences in order to get ready for the future and ensure that your promotional marketing strategy caters to their specific characteristics. Generation Z currently makes up 25.9% of the United States population, and by 2020, they will account for one third of the entire US population. This means there are a lot of sales opportunities to be found by targeting this specific demographic.

Sure, both of these young demographics love technology, have short attention spans, and value individuality, but there are some big differences between the two that are important to consider prior to starting any marketing efforts towards either group.

Below, we will provide a breakdown some of the qualities that define Generation Z and how they are different from Millennials to help ensure that your promotional marketing strategy is ready for Generation Z.

Entrepreneurial Spirits

Millennials lived through the recession of 2008, which might be why they tend to be a little more frugal, value experiences over things, and more prone to look for discounts in all of their online shopping. Generation Z tend to be more free spirited and have a higher likelihood to pursue entrepreneurship. It’s important to note this ahead of any promotional product offerings you are considering. If you can cater towards the entrepreneurial side of Generation Z with your marketing, you will be creating a personal bond that gains the respect and interest of this demographic.

Lacking Focus

Since Generation Z’ers have been using technology like smartphones and the internet for the majority of their lives, they are used to constantly being entertained and receiving instant gratification by multiple sources at the same time. Generation Z processes information quickly, but this also means that they might have a shorter attention span than their Millennial counterparts. A promotional product like a calendar or organizer might be an unexpected hit with this generation.

Multi-Tasking Experts

Sure, Generation Z might be lacking focus in some regards, but they are experts at multi-tasking. It’s not uncommon for Generation Z’ers to have the ability to seamlessly switch between working and playing. They are used to constant sensory overload, which helps them build strong multi-tasking skills from a young age.

High Expectations

People in the Generation Z demographic have very high expectations, particularly since they have grown up during a time where convenience can be found everywhere. Any question is answered within seconds thanks to the internet. Everything can be delivered directly to your doorstep with the click of a mouse.

This is very important to keep in mind when choosing a promotional product for Generation Z. They expect their products to be useful and intuitive, and won’t settle for anything less. That’s why promotional products like custom webcam covers are sure to resonate well with this group. Custom webcam covers provide added security and a sense of privacy for their devices that have cameras and can instantly add real value and protection to their lives.

Globalized

Millennials are considered to be a very globalized generation thanks to the internet, but Generation Z is taking that notion to a whole new level. Diversity is a key part of the lives of everyone in Generation Z, particularly because people all over the world are more connected than ever before. This globalized aspect of this generation means that they are more open to new cultures, languages, and norms than Millennials.

They’re Wired

As we’ve touched upon a few times earlier in this list, Generation Z is the most tech savvy generation of all time. They have grown up in a digital centric world, which means they have never known a world without the internet. Statistics show that they spend six to nine hours a day absorbing media. Some great promotional product offerings for Generation Z are tech-focused products. Things like portable power banks, Bluetooth speakers, Bluetooth earbuds, and mobile accessories like custom PopSockets are sure to be a big hit with Generation Z.

Generation Z is quickly becoming one of the most important demographics to target with marketing endeavors. We hope the information above provides you with a good sense of what makes Generation Z so unique and compelling. Keep the list above in mind when choosing your next promotional marketing campaign and you will surely find a product that caters to this technology focused demographic.