7 Trade Show Booth Ideas to Attract Visitors
Presenting your business at a trade show is a great chance to attract new customers.
You get to talk to people, tell them about your products or services and give out free promo goodies.
Naturally, you want your brand to stand out and be noticed in the crowd.
But do you know how to accomplish that?
Anyone who’s ever attended a trade show knows the amount of hard work that goes into setting everything up.
Before anything else, though, you need to have a well-designed booth. This is the face of your brand on the trade show and if done right, it’ll make a lasting impression on attendees.
We compiled 7 amazing trade show booth ideas that attract visitors, so read on to find inspiration for your next trade show.
1. Host an Interesting Game or Contest
People like winning prizes and awards, so having a game or contest related to your industry will surely attract people’s attention.
Your game should be easy, yet fun to play and you can ask contestants to sign up using their email addresses. This way, you can build your email list and they’ll remember your brand even after the show.
2. Have Unique and Fun Branded Giveaways
Every business at the trade show will give away freebies, so you want to make yours unique and memorable. So instead of giving away mugs with just your logo on it, add a funny phrase or image that’ll make people laugh.
Other trade show booth ideas include custom PopSockets, bubble makers, stuffed toys, stress relievers or even selfie sticks. Encourage people to take a fun picture holding your freebies and to share it on social media.
3. Use Lighting
Using good lighting for your booth will likely set you apart from other brands.
Expand beyond the regular and light up your entire booth, brand name and logo, display cases and even the floor.
You can also create light effects to attract visitors but make sure they’re not overwhelming.
4. Offer Free Snacks/Drinks/Candy
Trade show attendees are probably tired wandering from booth to booth. This is a great chance to offer them some refreshments like a branded bottle of water, some snacks or candy.
This way, you can spark up a conversation and tell them all about your business.
5. Have a Special Deal or Discount
Offer your booth visitors a special “trade show only” deal or discount for your products and services.
Nobody wants to miss out on a good offer, so you’ll attract new customers even after the show.
6. Branded Props as Trade Show Booth Ideas
Having a miniature copy of your product or a life-size company mascot will surely create some buzz around your booth.
Another great trade show booth idea is to print brand-related things in 3D for your visitors. People are always entertained by fresh ideas.
7. Present Interesting Display Cases for Your Products
If you can, display your products and services in customized cases.
For example, if your product is digital, interactive displays work best. Your visitors will have fun learning about your brand and you can talk to them at the same time.
If your product is physical and tangible, use a customized display that represents your brand in the best light. Last but not least, staple trade show giveaways like promotional badge reels, convention bags, coffee containers and mugs, or tote bags are all sure fire products that will be kept long after the trade show boosting your brand impressions.