How Promotional Products Help Banks and Financial Institutions Win New Clients

Money makes the world go ‘round – or so they say. And being in the business of managing finances, loans or investments means operating in a very competitive sector. So, how can you get the edge in that dog-eat-dog market?

There’s a lot of research to reinforce the idea that promotional products for banks – and in fact – for all sorts of businesses work very well. They generate a good relationship with customers, likewise in the area of stocks, shares and investments. There’s good evidence that brokerage promotional items are a very effective way to enhance brand awareness.

It’s certainly no secret that it does no harm for a client to possess something with your logo on it.

If you’re looking to get ideas for promotional items for your mortgage office, then look no further. There’s a whole host of products to fit just about any marketing budget. Nowadays it’s even more important for purveyors of mortgage services to be proactive in trying to retain clients.

“From the biggest players in the industry like Chase and Bank of America, down to online banking start-ups, financial institutions are offering promotions and other sweeteners for customers who sign up for a range of new accounts.” – The Street

The modern private property market sees more buyers ‘flipping’ homes. Investment in property by individuals has increased. And it’s not unusual in the modern day for people to own several buy-to-rent properties.

In a recent study by the BPMA, a whopping 79% of those surveyed said they’d consider doing repeat business with a company that had gifted them a promotional item.

You need to be the first company on the mind of a person when they consider buying. Repeat clients are the best clients. So, give them something with your name and number on it. A great way to retain business is with promotional items.

One of the keys with marketing is to know your target audience. And a great way to retain existing clients is by giving them something back. Fortunately, you already know that your clients have an interest in finance. And you can use that knowledge to devise your strategy when it comes to promotional items for your mortgage office, bank, or brokerage firm.

The range of promotional products available is huge. So, whether you want to target young savers, first time buyers, or doers of billion-dollar deals – we’ve got you covered.

Closing the Deal on the Golf Course

Let’s take a look at one of the places where a lot of important business decisions are made. No, not the boardroom – we’re talking about the golf course.

Chances are, that if you provide brokerage services or business banking, you deal with a lot of people who like to play golf. It’s one of the fundamental laws of the universe that many deals are closed on the golf course.

Put your brand out there on the fairways. Making your logo highly visible on the greens is a sure-fire way to increase awareness. Golf Umbrellas are a great way to drive sales and they provide an ideal place to promote company information and products. They come in all shapes and sizes, and to suit most budgets. And umbrellas are useful on both sunny and rainy days. Clients love to be gifted something that they find useful, and umbrellas really fit that bill.

“I didn’t realize how many entrepreneurs and business owners play golf. I was stunned at the amount of business done on the golf course.” – J.B. Glossinger (BizJournals)

Golf balls are also a fine place to advertise your business and a great way to get impressions. Your company logo might even form the method that your client and opponent use to identify their balls. Golf balls are also a reusable gift and you’ll be sure to remain in the mind of your client. You’ll be putting your business under the noses of many new customers every time they play.

Many golf related promotional products can be branded with your company visuals. The golf course is a rich playing field for brokerage promotional items. Having somebody parade around the course displaying your logo is a great message to send to potential clients.

As always with marketing – exposure is key. And nothing gives positive exposure quite like an existing client wearing your wind breaker, or a happy customer carrying your umbrella.

Home or Work Office Promotional Items

Most of us have a study at home, or at the very least a desk where we can get work done. It’s where we take care of personal tasks. The office, and specifically the desktop, is a great place to create a presence for your financial business.

The good news is that the possibilities – in terms of promotional products for banks, brokerage firms, and mortgage providers – are almost endless when it comes to the home or work office. Making your contact details accessible in the office is a fantastic way to maintain a relationship.

You want your client to be thinking about you next time they do their monthly accounts. You need to be first on their mind when they start working out the costs for that new property deal. And a great way to make that happen is by giving them a calculator with your logo the next time they visit your office.

Calculators represent a very practical gift. They’re something that will never go out of fashion with financially savvy types. They also offer the chance to register impressions with work colleagues since they are always visible in the workplace. And what could be more relevant to your services than a calculator?

Staying in the office, and sticking to the theme of registering impressions – who doesn’t need a desk caddy?

Even in the digital age, almost every desk has a caddy or a pen cup. And pen cups are a great place to display your brand. Combine the gift of a desk caddy with some complimentary branded executive pens.

And why not throw in the stapler for good measure? It’s a gift that’ll keep on giving when it comes to getting your branding seen. And all for a minimal amount of your marketing budget.

Whether you’re looking for promotional items for your mortgage office or you’re seeking to keep your bank in touch with an existing client base – think about laptop sleeves and bags. Both provide a very printable surface to promote your business.

Laptops are everywhere, and chances are that lots of your clients will own one. The office is more mobile these days than ever. Laptop sleeves or bags are another low-cost way to give a very useable gift to a customer. They’re also a great way to create some goodwill and to get some exposure. A laptop bag is also a very relevant item to the financial sector and it’s a prolific way to generate impressions in locations related to finance.

Reaching Out to the Younger Generation

But what of the customers of the future? You might be looking for promotional products for banks that encourage savers to start young. And there’s no better way to introduce kids to the rewards of saving than the good old piggy bank.

An organization that plans for the future is a well-placed organization. And piggy banks represent a fun way to encourage the young to learn about finance while also exposing your brand. They’re also a nice way to generate goodwill with your existing adult customers. And as promotional items for your mortgage office they will work very well.

Keep a few piggy banks at the office. You never know when a client will bring their kids. Look to the future and give them a branded piggy bank next time they drop by to make a deposit.

Reality dictates that when lending and providing banking services, you’ll often be dealing with families.

A great idea for an office that deals with people and families are coloring books. You can show that as a business, you know what concerns your clients day-to-day. And if you’re looking for promotional products for a mortgage office – then they’re a great idea.

Young families demand entertainment while you work out the business end with Mom and Dad. A few coloring books will not only make the sales process go smoother, they can also be taken home when the deal is done. You’ll be left with happy parents, that will long remember the gesture.

Gifts That Keep on Giving

As with any form of business, promotional products work well for financial companies. They connect you with clients in a way that advertising can’t. ASI recently published the results of a study which found that 56% of people’s opinion of a company improved after receiving a promotional gift.

Indeed, in terms of financial products, there’s a case for saying that promotional items provide something that even your services can’t.

Handing over a physical representation of your business that will stay with customers gives an extra dimension to the relationship. That gesture can be especially effective when what you provide is not a physical product.

Marketing with promotional products keeps you in their mind. Gifts always help to form bonds. When that giving is combined with an object that’s relevant to your services – it brings your business to life, in the everyday lives of your clients.

Promotional items can be even more important for banks, mortgage providers and brokerage companies, than they are for a lot of other business types. They provide something tactile and real when products are often virtual.

We have something to suit every company, strategy and image. Don’t hesitate to give us a call if you need more help or information. Our friendly team can help with any campaign or request.