Getting mileage from your marketing spend

The question of what is cost effective in marketing comes down to your objective. Promotional products can play a role in most marketing objectives from awareness to lead nurturing, closing to customer retention. Some metrics are easier to measure than others, but we can see in many cases where promotional products play a powerful role in our marketing programs.
Impressions, a long standing metric, tend to be come into play with awareness and retention efforts. As part of the ASI annual study on specialty products (promotional products), they conduct a cost analysis on impressions. Promotional products are among the second lowest cost per impression for major marketing efforts. We ‘swiped’ the below infographic from ASI Central to show you the relative costs for the different media.