Promotional items are no gamble

Look at the news and you’ll see it. More cities as well as states are welcoming casinos into their borders. Casinos are big business in the U.S. So much so, in fact, that commercial for-profit gaming halls not on Native American lands racked up $37.9 billion in revenue in 2014, according to The Advertising Specialty Institute.

You’ll find more roulette wheels, blackjack tables and slot machines in locales other than Las Vegas and Atlantic City. Due to the growing numbers, the gaming industry is becoming more competitive. This means a fight for new casinos that aren’t big names, such as Caesar’s Palace or The Bellagio, to get noticed. Patrons have so many options nowadays as they no longer need to fly to Vegas. They can simply drive to the nearest gaming center or board a riverboat casino.

Making your promotions competitive
To get more people in the door and keep them involved and happy, these venues and resorts need great restaurants, live entertainment and gaming tournaments. Another crucial item they require to make a splash in the market are branded corporate gifts, the ASI noted. Competition is really fierce for tourists in Las Vegas where 41 million people visit each year and 17 of the country’s 20 largest hotels and resorts beckon them to stay, lasvegas.com stated.

Gaming centers no matter where they’re located can use promotional T-shirts, drinkware and even branded golf products like balls and hats to create impressions with customers. One might think casinos only need branded decks of playing cards or poker chips, but betting houses put T-shirts to great use.

In fact, casinos need promotional items year-round, not only to market their name and venue to tourists but also for individual events and special tournaments.

Reaching low spenders and high rollers 
Even when these resorts aren’t hosting large events such as a boxing match or large conferences, they still need branded apparel to reach both the low-stakes visitors sitting in front of slot machine to the high rollers at the baccarat table. Everything from T-shirts specially printed up for poker tournaments to promotional high-end fleeces make great corporate giveaways. A gaming center employing a large variety of branded items is better able to make an impression on all of its customers by giving them another reason to return to the casino.

Whenever the visitors look through their drawers or closets and see the garment or glass, they’ll be reminded of the great time they had on vacation at the casino.

Gaining impressions with employees
While using branded clothing, drinkware and other items is a great way to market to tourists, it also works for casino employees as well. Gaming centers all over the country, from small riverboats to large hotels and resorts, employ a large number of people. A number of companies host staff retreats or training sessions and these events also call for promotional T-shirts and baseball caps.

Employees also wear their casino’s branded apparel while out volunteering in their communities, the ASI noted. This means a gaming resort makes even more impressions with the public. Not only can it attract tourists to return, but the promotional garments also act as marketing to pique the interest of potentially new customers.

Whether it’s an inexpensive T-shirt or bigger-ticket items like classy and stylish h2go drinkware or well-made golf shirts, a successful casino needs all of these products in its coffers to make a statement. Many different people from all over the world come to vacation and gamble, meaning a smart venue needs a variety of products to interest everyone.