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ByLeo Victor

Your Guide to the Best Career Fair Giveaways: Tips and Ideas

The Best Swag for 2023 Career Fairs

At career fairs, first impressions matter. Especially when trying to capture the attention of the most talented and sought-after individuals in your industry. Career fairs are the perfect opportunity for your small and large business to showcase its unique brand identity as well as your company culture and values while enhancing recruitment efforts by leaving a lasting impression on your preferred candidates. And what better way to stand out from the crowd than with the perfect swag to make a lasting impression? 

Today, businesses must find thoughtful and innovative ways to engage potential candidates through creative giveaways. You must find the perfect balance between uniqueness, practicality, and compelling brand representation to connect with individuals who will end up becoming valuable assets to your business. This is why selecting the right branded merchandise is crucial to creating a lasting memory of your organization during this year’s fairs. 

By investing in branded merchandise, you not only get to showcase your organization but also your brand identity. To achieve this, you must think beyond traditional items and focus on those that such candidates can use in their personal and professional lives, serving as reminders of what your company offers long after the fair ends. Such items effortlessly blend functionality with a touch of excitement. And by tailoring your swag to their needs and interests, you can demonstrate your understanding of their requirements. 

Promotional Products ROI Infographic

So, what exactly makes the best career fair giveaways this year? In this comprehensive guide, we’ll explore a few ideas and tips for the best swag for career fairs to help you choose the most effective giveaways. You will be equipped with enough information to enhance your brand presence and attract top talent to your organization.

6 Creative Swag Tips For 2023 Career Fairs

Reusable Straw Kits

If you’re a business seeking to align your values with eco-friendly practices, the Stainless Steel Reusable Straw Kit with Travel Pouch is a standout swag item. This item offers versatility and practicality and is an excellent choice for businesses looking to make a positive impact at this year’s career fairs. The kit consists of a durable stainless steel straw designed to be reusable and provide a sustainable alternative to single-use plastic straws. Opting for this environmentally-friendly swag item showcases your business’s dedication to reducing plastic waste and fostering a greener future.

The kit also comes with a wire cleaning brush and a travel pouch, on which your company logo or message can be screen printed or laser engraved. So, each time candidates use the straw, they will be reminded of the organization that provided them with a thoughtful, practical, and eco-friendly gift. 

The straw is highly durable and is designed for prolonged use, further emphasizing the value of this item. Candidates will appreciate this as well as the sturdiness and the fact that it can be easily cleaned using the attached brush or hand washed. And with the growing awareness of plastic pollution and the concern for environmental conservation, it can serve as a conversation starter, allowing you to discuss your business’s sustainability initiatives and your efforts toward a greener future. 

Branded Hand Sanitizers

In the wake of the Covid-19 virus, many people have become more germ-conscious, and maintaining good hygiene has never been more crucial. We love the 1 oz. Hand Sanitizer in Silicone Holder as it is a practical and brandable giveaway item that is an essential tool for businesses and users at career fairs. The bottle contains 1 oz, lightly scented sanitizer with 62% ethyl alcohol content. 

This hand sanitizer is a highly functional swag item, providing a portable and convenient way for candidates to keep their hands clean all day. The silicon holder has a secure and easy-to-access storage space, making it readily available for use. It also makes it easy for users to attach them to bags or keychains for easy access. 

As for customization, the bottle can be easily pad printed or designed in full color with your brand’s logo or preferred design. These customization options help promote brand awareness and recognition anytime they reach for the sanitizer while creating a lasting impression on candidates.

The portable hand sanitizer is an excellent way to align your brand with safety, health, and hygiene and your commitment to promoting a clean and safe environment. Offering potential candidates this swag item demonstrates your commitment to the health and well-being of your employees and recruits. 

Custom Hand Sanitizers

Custom Notepads

Souvenir’s® 4″ x 3″ Adhesive Note Pad is a valuable giveaway swag for career fairs, as staying organized and jotting things down is essential in such a fast-paced world. Besides, who doesn’t need one or two handy notepads to take down information? With 50 sheets per pad, this note provides each candidate ample space to note important reminders, to-do lists, and contact information. Its compact size makes it most practical since it can be easily carried and accessed whenever needed. 

Souvenir’s adhesive notepad is a powerful branding tool, as prospects can use it in their homes, schools, or work. And with the adhesive backing allowing for easy placement on various surfaces, you can showcase your business’s dedication to efficiency and organization when you offer talents this essential item. Candidates will appreciate the convenience and functionality of this giveaway, allowing them to stay on top of daily tasks while representing a company that values productivity and attention to detail. 

One thing you would find appealing about this swag item is that it can be imprinted in full color. So, your brand’s logo and/or design will always be on full display, reinforcing brand recognition every time candidates use the notepad. The option of a free flood coat also provides an attractive background color that enhances the visual appeal of the notepad. 

Branded BIC® Pens

The BIC® Clic Stic® Pen is not your average pen; it is a practical swag item that will change your writing game. Because frankly, what’s a notepad without a pen to scribble with? Unarguably, the functionality of this pen makes it one of the best swag for career fairs. This sleek, no-fuss pen from BIC® has a smooth ink flow and a comfortable grip to make your writing seamless, while the retractable design ensures that no caps are getting in the way of your productivity. 

When you give out this pen at career fairs, you’re not just handing candidates a practical tool but also showcasing your brand in style. Because as they use the pen daily, whether in school, at home, or at work, there’s a constant reminder of your brand’s message and values in their hands. 

Whether you want a pen that matches your company’s branding or want to represent different personalities through vibrant hues, one exciting feature of the BIC® Clic Stic® Pen is that it comes in over 600 color combinations, so there’s a shade to match every personality and style. Your brand logo can be screen printed on the barrel of the pen, allowing it to speak volumes for your business wherever it is used. 

Custom Bic Pens

Branded Reusable Cup

The 16 oz. Double Wall Reusable Cup is not just any ordinary cup. It’s a game-changing swag item for career fairs that is both practical and stylish. With this eco-friendly option, you can say goodbye to disposable cups that end up in overflowing landfills and do your part to save the planet one sip at a time. But what’s most exciting is that when you hand out these cups to talents at this year’s career fairs, you can have a mini marketing campaign on the go.

When you offer these reusable cups to candidates at these fairs, you reiterate your company’s commitment to sustainability and portray your brand as forward-thinking and socially responsible. This positive attraction can help spark conversations about eco-friendly initiatives and attract candidates who value sustainability and align with your brand’s values. 

Candidates would love this cup for its double-walled insulation that keeps drinks hot or cold for an extended time. And its customizability allows your brand or logo to be screen printed on the side, ultimately leaving a lasting impression on such candidates whenever they use the cup. Whether at the office, during their commute, or while running errands, this cup, when branded, is sure to turn heads and spark conversations about the organization that provided these candidates with such a practical and eco-friendly item. 

Customized Hook and Clip

Nothing combines functionality and style like a lanyard that allows you to stand out from the crowd and keep your essentials close in the most convenient way possible. We’re talking about the 1″ Lanyard with Swivel Hook & Breakaway Clip. This personal companion prevents users from having to rummage through their bags or pockets to find their ID badges when they want to network and make connections during career fairs. 

The 1″ lanyard is wide enough to go around everyone’s neck while securely and stylishly displaying your badge. There’s never been a more practical giveaway item at career fairs. It is an excellent opportunity to showcase your brand’s values and leave a lasting impression on potential candidates. 

A small but significant feature of the lanyard is that it includes a breakaway neck clip that releases quickly and seamlessly in case of accidental tugs. This prevents discomfort and allows candidates to navigate small or crowded career fairs with ease. 

The lanyard also offers unique opportunities for customization, as your logo or brand message can be screen printed on both straps or in the center. So, while trying to promote your brand, the lanyard can become an extension of your identity, and those who wear it do so as a badge of honor. 

Promotional Lanyards


Giving out swag items at career fairs shouldn’t just aim to promote your brand. It should also aim at providing practical tools that prospective candidates can use in their daily lives while creating a connection that extends beyond the fair. So go ahead and choose from any of these best swag for career fairs that align with your brand and its values to help attract top talents to your business, build valuable relationships, and boost your success.