Layer your branded apparel for more impressions

Style trends come and go so much that it can be frustrating keeping up with them. What was a fashion faux pas a decade ago is now chic. Fanny packs, anyone? Luckily, some utilitarian looks like simple branded T-shirts and a pair of blue jeans never go out of style. When fall hits and temperatures get cooler, that’s when the layered look makes a comeback. While some people never thought layering went out of style in the first place, it’s apparently back in vogue, according to Elle magazine.

Companies should hop on this resurgence and give their customers a few tips of how to pair their business’ branded apparel.

Time to zip up
Obviously, layering a T-shirt with a button-up and sweater gives you the option to be comfortable no matter how much the temperature changes. All you need to do is add or remove an article.

Not only is this style functional for the wearer but it’s perfect for businesses wanting to make more of an impression. Instead of just a promotional T-shirt, you can get even more eyes on your company if you offer branded jackets, sweatshirts or long-sleeve shirts. Giving away multiple types of garments not only gives your patrons more variety to choose from, but it also means they’ll be wearing your brand no matter how cold it is outside.

Don’t get stuck on just offering T-shirts as giveaways to get your name out to the public. Offer fleeces and other zip-up style sweaters people can wear over your T-shirts as well.

According to the Advertising Specialty Institute, each layered garment with your company logo on it adds to the number of impressions your business will receive. Just one layered outfit can possibly do three times the promotional work a simple T-shirt can.

It pays dividends to diversify your branded apparel.

Layer for any situation
When thinking of a layered look, some people might envision a person wearing a hooded sweatshirt stretched out in front of the television. However, layering the right kind of clothing can actually be stylish and classy enough to wear to the office. As dress code policies for many businesses become smart casual, employees may now wear quilted vests or fleeces over their work clothes, the ASI noted. This means branded apparel isn’t just regulated to weekend wear.

A company wanting to rack up their number of impressions should also consider offering branded sportswear that patrons can don as they exercise outside in colder temperatures. Soft-shell jackets or windbreakers, leggings or yoga pants means more people will see your logo and message all year round no matter what the weather outside is like.

Giving out water-resistant zip-up outer layers will even make an impact in wet and stormy conditions.

Think of the possibilities
When considering what types of promotional items to use to market your business, think of the variety of options available to you. Branded products are an investment and just as you would diversify your financial portfolio, you’ll want to do the same when it comes to branded apparel. Think of the possibilities and the amount of eyes your company will get if it gives away a labeled sweatshirt or fleece on top of a T-shirt.

Putting style and trends to use for your company can be a great marketing move that will attract more customers to your business.