iPromo - Smart Branding. Delivered.

It's the thought that counts. We hear this often when it comes to gift giving. The same is true for promotional products. To really make giveaways and gifts have an impact you must show you’ve thought about the people receiving them. This…

Abt's Promotional Give Away: a simple tape measure If you are not familiar with Abt, it is an electronics store north of Chicago. They hit the mark with the promotional give away. It was: 1) Ideal for the context 2) Useful for the long…

Ensuring quality is a tough job. But, it helps to start with a strong product. iPromo has a quality control process that rates the performance of our factories. We also work to ensure the products are as we advertise. That is why we had our…

Like most industries, the promotional products industry strives to demonstrate the value we bring to the marketing efforts for our clients. To do this at iPromo, we are taking a somewhat different path. While we can easily carry…

SMB Branding. Experience vs Perception For SMB Branding, Brand is not about a person’s perception of your company. Brand is about a person’s experience with your company. I don’t own a Ferrari, never have. But, I have a definite perception…

iPromo BBB Award When iPromo started 15 years ago, our founder (Leo) was still in school. It really was like one of those stories you read about, but since Leo doesn’t dwell on it, it is not often told. However, one aspect of his early…

Ratings and Reviews As a company that is in the B2B space, we try to help our clients improve their business results. While our focus is on promotional product marketing, I like to also share other helpful bits that may have nothing to do…

Electronic Promotional Products Getty Images is leveraging the power of promotional products in an electronic format. For years Getty Images has been faced with the reality that protecting the images is a costly and often fruitless effort.…

Custom Shaped USB Flash Drives Today is national dentist day. For us, it is also a reminder of some of the work we’ve done and some of the practical uses for promotional flash drives. We featured an image of one of the custom shaped flash…

Promotional Products Are Used by Customers There is a part of marketing that relies on assumptions, one of which is that brand exposure through our logos has an impact on people's decisions. We believe that maintaining a presence will keep…