Lesson from the Internet’s Gold and White Dress
I often view the internet “news” with amusement. Things that trend on social media tend to be more silly than serious. Then comes along an occasional story that makes me think.
The blue & black dress, or the gold and white dress as…
Unleash your brand advocates
We typically look at promotional gifts as a way to build our relationships or gain brand exposure, and that’s great. However, the more powerful reason to give promotional gifts it to create another opportunity for your best customers,…
Chinese New Year
Chinese New Year (CNY) also known as the Spring Festival is a special time for China. The celebration spans weeks and often involves many days of travel as people head from their factory jobs to their hometowns.
While this is a great…
You gave them logoed shirts, now they love you?
57% of the people who have logoed shirts feel more favorable toward the advertiser who gave them the shirt.
Based on the findings of the ASI study, this is how people feel. And, to some degree, that’s great.
But I think this is giving…
iPromo, our Why: Strengthening Relationships with Promotional Gifts
They may be buying hundreds or thousands of items, but they are giving them to individuals. Our focus is on helping the act of giving strengthen the bond between our clients and the person to whom they give the gift.
PPAI Expo 2015
Its that time of year, trekking to the PPAI Expo in Las Vegas next week. A small group of iPromo folks will be attending this year and looking for the latest and greatest in promotional products.
Like so many things, the PPAI Expo is…
Trade show giveaways: The right item for the right event (or placement)
In our business we hear it a lot: “What’s are the best promotional item for trade show giveaways?”
This invariably leads to a series of questions from us, or any good promotional products company. So, here are some of the things we look at…
UCLA School of Nursing – Custom Shaped Flash Drive
“At first glance, everybody mistook the hearts for candy. Everyone became quickly excited once they figured out what they were. It was a very successful appreciation gift.”
Mary A. Woo
Professor, Registered Nurse
Admiral Farragut Academy Flash Drives
“Direct feedback from all audiences has been very positive. They have loved the drive and really appreciated the convenience. In all cases, the custom flash drive approach also carried the benefit of making the Academy look very…
OSU University Center for Advancement of Teaching Flash Drives
“We’ve noticed that TA’s are immediately excited when they receive their flash drive.”
Laurie Maynell
Instructional Consultant