Swag Management Platform for the New Decade

Are you ready to create the type of swag management platform that will propel your branded marketing strategy into the future? Here’s how. 

Swag Management Explained

While Google searching “swag management” might bring up sparse results, this under-mobilized strategy has the power to transform a weak promotional marketing campaign to a winning formula for long-term growth.

Firstly, let’s start by breaking down just exactly what we mean by swag. Any easy association for swag is to associate it with the word swagger, or basically stuff that is cool, and this is fair enough. The fact that the promotional product advertising industry has not only clocked in record-breaking growth in recent years, but also remains the most effective and affordable way to leave the right kind of impression speaks to just how relevant swag is today.

However, if we really want to get technical about it, the word swag is actually an acronym for Stuff We All Get, and this simple definition actually speaks volumes as to what a well-crafted swag management campaign can do for your bottom line.

You see, the thing that always has and continues to make branded merchandise and promotional swag so popular is the fact that it comes in the form of a tangible item that people can actually use and appreciate. As such, when people receive cool custom swag, whether it is for a promotional marketing campaign, as a trade-show giveaway item or as an employee appreciation gift, these types of gestures tend to make people feel good about what they receive, and as such, human beings are naturally hardwired to want to give back.

This means that promotional product merchandise goes above and beyond any other form of advertising in that it works to solidify long-term loyalty, build company morale and drum up tons of positive exposure that will really get people in a way that other popular forms of advertising, like Internet advertising, for example, still can’t touch.

So basically, if you don’t have the right type of swag management platform in place to streamline your swag management strategy, you are missing out on an opportunity to take your marketing approach to a whole new level. 

Here’s Why Having a Strong Swag Management Platform Matters

One of the reasons why so many brands fail to fully mobilize their branded marketing campaigns to the fullest extent possible is because they don’t have the strategies or resources in place to manage their swag campaigns the right way.

After all, the most successful branded marketing campaigns are the ones that are able to effectively zero in on their target audience to provide the type of one-of-a-kind goods that people actually want to receive, and this means likewise having to be prepared to cater to a wide variety of taste profiles and preferences. 

This becomes especially true in the case of large operations of scale, where nailing the type of branded promotional items that will make everybody happy starts to feel more and more impossible when trying to cater to the tastes of hundreds of different employees or a mass audience of social media followers. However, it is not just larger scale businesses that need to worry about effective swag management.

As any small business owner already knows, there is already more than enough to worry about without having to pump extra time and energy into researching suppliers, arranging for shipping and storage and manually selecting the items needed to cater to different types of people, groups and initiatives one-by-one.

This means that whether your business is large or small, having an effective swag management platform in place can help you get all hottest branded swag you need to make the right kind of impact in the most stress-free and efficient way possible.

Basically, swag management entails enabling a process that allows buyers to order, purchase and distribute all their branded swag in a logical, fully automatic and 100% scalable fashion, allowing them to save time and money while maximizing ROI and minimizing headaches along the way.

However, effective swag management doesn’t just make things easier for those involved in the ordering process. It also helps ensure that the customer always lands the type of cool, branded swag that they really want to receive, and this will not only help drive leads but also lock in the type of unabiding loyalty that is the key to long-term growth and success. Essentially, when you mobilize the right type of swag management platform that really works for your business, you can automate the process in ways that are a big win for everybody involved.

For instance, a swag management platform can use online incentives like social media campaigns to link users to a free swag giveaway when they make a purchase. Rather than being arbitrarily assigned a gift that they may or may not use, you can grant users the power to choose from a selection of branded promotional merchandise so they can choose the type of product that really works for them and you can ensure that your giveaway item really hits the mark. 

The Benefits of Using a Swag Management Platform to Scale Your Campaign the Right Way

A Practical Way to Save

When it comes to running a business and running it well, efficiency is everything, and your swag management campaign should be no exception. After all, small business owners, office, and marketing managers alike already have more than enough to do as it is without having to worry about the hassle of tedious tasks like packaging and transporting items to be shipped to a trade show on time.

Not only does a swag management platform allows its users to fully automate the type of things that more often than not, nobody actually wants to do themselves, but it also allows for a streamlined marketing approach that not only saves tons of precious time and money but helps ensure that every campaign hits the mark each and every time.

Keep in mind that running an effective swag management platform by no means means that you lose any type of control over your marketing campaign. Basically, it just allows you to cut out the time-wasters while you can focus on the more important tasks of planning your next trade show appearance down to a T, communicating with the promotional merchandise company and locking down the perfect products and logo designs that you need to kill it with your next marketing campaign.

Essentially, having a swag management platform allows you to allocate your resources where they are needed most while saving valuable time and money in the process. 

No Space? No Problem!

We’ve already talked about all the reasons why branded swag is one of the smartest and most effective ways to put your money to work for you.

That said, one thing about dealing with intangible products is that they do take up space, and this means that many companies may be left scrambling to drum up adequate storage options when it comes to finding the space to accommodate all that very real promotional gear.

This is yet another amazing way that a good swag management platform can really make your life easier. Basically, they will take care of the warehousing so you don’t have to, and you can rest assured that their dedicated staff will always put in the time and care to make sure that your order always shows up exactly where it is supposed to be, right on time and carefully packed. 

Make Your Promotional Campaigns Count

Swag management platforms allow their users to distribute promotional swag in accordance with consistent, precise and targeted approaches that would not otherwise be possible without the help of digital technology.

For instance, users can program their swag management platform to automatically distribute free giveaways if and when a client should experience a glitch or register a valid complaint. In addition, these gifts can be used to supplement or reward users of the online loyalty programs, presenting a rare opportunity to merge tangible delivered gifts with the online experience to craft a truly exceptional marketing approach that helps you stand out from the pack.

Likewise, social marketing platforms can easily be used as a way to distribute targeted incentives like signing up new followers, and thus, multiply the already impressive power of branded promotional merchandise to generate exposure.

These tools offer the type of convenience and a full range of options that will cater to literally any type of business, big or small, so start taking your swag management strategy to the next level today.